Nescafé Basement

Nescafé Basement is a Pakistani music television series which features studio-recorded performances by underground and emerging artists. The show is produced by Nescafé. The artists are recruited and mentored by Xulfi, who is also the music producer of the show. The first song released from Nescafé Basement was a cover of Sajjad Ali's "Larri Adda".

The show has been critically acclaimed by critics all over the world for its high quality of production, musical instruments used and the camera work.

Season 1
In September 2012, the brand went around college campuses looking for young, exceptionally talented, but unknown musicians who could sing and play a variety of instruments. The 15 best musicians were then mentored by Xulfi from the band Call.

Season 2
Out of 1,253 young artists who auditioned (compared to only 98 for the first season), Xulfi selected 19 (whereas 14 were selected last season) from major cities across the country.

Nescafe Basement 2 had eight weekly episodes, each showcasing two songs with behind-the-scenes documentaries which highlight the journey of hidden musical prodigies. Apart from television broadcasts, the show will also have a digital component that includes their website, Facebook page and Twitter.

Season 5
The season 5 of the show featured a total number of 73 artists' under Xulfi's mentorship and was one of the most praised seasons of a music show in the subcontinent and worldwide featuring hit tracks like Bol Hu, Mehbooba and Piya Re.

Tracks in Season 5:


 * 1) Jaagna To Parega - Season Promo
 * 2) Bol Hu - Soch The Band ft. Hadiya Hashmi
 * 3) Mehbooba
 * 4) Haiderium - Zain Ali and Zohaib Ali
 * 5) Ranjhna - Shahzad-e-Ali
 * 6) Teri Yaad - Ali Khan
 * 7) Piya Re - Jahangir Niazi
 * 8) Resistance - Abdullah Siddiqui
 * 9) Aadat Instrumental - Bhanwaray ft. Goher Mumtaz
 * 10) Gharoli Ghoom Charakhra - Tahseen Sakina and Baluch Twins

Performers

 * Abdullah Qureshi (Singer)
 * Leo Twins
 * Soch the Band
 * Goher Mumtaz
 * Tahseen Sakina
 * Hadiya Hashmi
 * Jahangir Niazi
 * Zain Ali and Zohaib Ali
 * Bhanwaray
 * Baluch Twins
 * Abdullah Siddiqui

Awards

 * Winner in Hot Beverages - PAS Awards 2013
 * Most Magnetic Branded Content - Maxus Magnets Award 2013