New Holland Construction



New Holland Construction is a multinational construction machinery manufacturer founded in New Holland, Pennsylvania, and now based in Turin, Italy. New Holland Construction produces construction equipment including backhoes, excavators and loaders. Originally formed as the New Holland Machine Company in 1895, the company is now owned by CNH Industrial N. V., a company incorporated in the Netherlands.

History
New Holland Construction was founded in 1895 in New Holland, Pennsylvania; in 2005 New Holland Construction Brand was created with a global full-line product offering. Since 1999, New Holland is a brand of CNH, which was demerged from Fiat Group to Fiat Industrial at the start of 2011.

Operations
New Holland equipment is built all around the world; the headquarters is in Turin, Italy and with ten plants and ten research and development centers spread globally, more than 800 dealers and 2,100 outlets. It is present in 100 countries worldwide.

New Holland produces thirteen product families, five in the heavy range and eight in the light range; products include dozers, miniexcavators, graders, wheel loaders, crawler excavators, backhoe loaders, skid steer loaders.

Factories
CNH Industrial manufactures equipment under the New Holland brand in factories in

Marketing
From 2007 to 2010, the brand was the shirt sponsor for Juventus FC