Ni Ni

Ni Ni (, born 8 August 1988) is a Chinese actress best known for portraying Yu Mo in the 2011 film The Flowers of War, directed by Zhang Yimou; and Ling Xi in the 2019 television series Love and Destiny. She is considered to be one of the “New Four Dan Actresses” by Southern Metropolis Daily.

Early life
Ni was born on 8 August 1988 in Nanjing, Jiangsu, China. She graduated from the Communication University of China, Nanjing, majoring in television broadcasting and hosting.

Career
Ni made her debut in Zhang Yimou's war film The Flowers of War, playing the lead female character "Yu Mo". She received acclaim for her performance in the film and rose to fame.

In 2012 and 2013, Li starred in the mystery film Redemption alongside Liu Ye, romance film Love Will Tear Us Apart and road-trip drama film Up in the Wind.

In 2014, Ni starred in the coming-of-age film Fleet of Time. In 2015, Ni starred alongside Angelababy in the Chinese remake of Bride Wars.

In 2016, Ni starred in the Chinese-French fantasy The Warriors Gate, written by Luc Besson. The same year, she starred in the romantic comedy film Suddenly Seventeen, directed by Zhang Yimou's daughter.

In 2017, Ni starred in fantasy action film Wu Kong, as well as science fiction wuxia film The Thousand Faces of Dunjia directed by Tsui Hark.

In 2018, Ni starred in her first television drama, The Rise of Phoenixes alongside Chen Kun. She released her first single, "Why to No Avail" as part of the soundtrack of the series. Forbes China listed Ni under their 30 Under 30 Asia 2017 list which consisted of 30 influential people under 30 years old who have had a substantial effect in their fields.

In 2019, Ni returned to the big screen in the crime heist film Savage. She then made her theater debut in the play One One Zero Eight directed by Stan Lai. The same year, Ni starred in the fantasy romance drama Love and Destiny alongside Chang Chen. The series received positive reviews, and Ni gained acclaim for her portrayal of a fairy maiden that went through numerous struggles to attain happiness.

In 2020, Ni starred alongside Andy Lau in the action thriller Shock Wave 2. The same year she returned to television in CCTV-8's My Best Friend's Story, which earned her a Magnolia Award for Best Actress nomination at the 27th Shanghai Television Festival.

In 2021, Ni starred in romantic-drama film Yanagawa, directed by Korean-Chinese filmmaker Zhang Lü. For her highly praised performance in this film, she was nominated for Best Actress at the 35th Golden Rooster Awards. In the same year, Ni was cast in the drama Night Wanderer, adapted from the popular time-travel themed novel "Ye Lv Ren" (夜旅人) by Zhao Xi Zhi alongside Deng Lun.

In 2022, Ni made her return to the big screen in Lost in the Stars alongside Zhu Yilong, a mystery crime film was produced by Chen Sicheng. The film was then released theatrically in early 2023 and became a huge commercial success when it grossed over ¥3.524 billion at the box office in China and won her the Golden Deer Award for Best Actress at the 18th Changchun Film Festival.

In 2024, Ni was invited as a member of the jury for Asian New Talent Awards of the 26th Shanghai International Film Festival.

Endorsements
Ni has been the Chinese ambassador for Jaeger-LeCoultre since 2011 and now a global spokesperson for Jaeger-LeCoultre. She was named as the global ambassador for SK-II in 2013.

In 2014, she was selected to be the brand ambassador for Uniqlo in China, and became a global spokesperson for Uniqlo since 2019.

She was the official global ambassador of Tiffany & Co. between 2017 and 2019.

Ni has been the official brand ambassador of Gucci since 2017 and a global ambassador for Gucci's Eyewear since 2019. Since 2022, she has been announced as Global Brand Ambassador of Gucci. She became the global face of Gucci Eyewear through various collections' campaigns such as Spring Summer 2017, Fall Winter 2017, Spring Summer 2018, Fall Winter 2018, Sprring Summer 2019, Fall Winter 2019, Spring Summer 2020, Spring Summer 2021, Fall Winter 2021, Spring Summer 2022, Fall Winter 2022, Spring Summer 2023, Fall Winter 2023 and Spring Summer 2024. In January 2020, she became the global face of the Gucci's Chinese New Year with Mickey Mouse-themed collection campaign along with Earl Cave and Zoë Bleu that shot by American photographer and director Harmony Korine. In January 2024, Ni starred as the global face of the Gucci's Valigeria campaign for the Savoy collection along with her co-star in the TV series Love and Destiny - Chang Chen.

Ni had been the global spokesperson of Bobbi Brown Cosmetics since 2019 and a global ambassador of Cindy Chao The Art Jewel since 2021.

Since 2022, French luxury beauty house Lancôme announced Ni as their Global Skincare and Fragrance Ambassador.

In 2022, Ni had been the brand spokesperson of L'Oréal Hair-care. Since 2024, Vaseline announced Ni as the brand spokesperson in the Asia-Pacific region.