Nigo

Nigö (ニゴー) is a Japanese fashion designer, disc jockey (DJ), record producer and entrepreneur. He is best known as the creator of the streetwear brand, A Bathing Ape (Bape), and currently serves as artistic director for Kenzo. Additionally he is a member of the Japanese group Teriyaki Boyz, serving as their official in-house DJ since the group's 2005 debut.

Fashion background
Nigo's venture into fashion started when he founded A Bathing Ape in 1993. Hiroshi Fujiwara is considered his mentor. He initially sold a few Bape Hoodies and T-shirts and camouflage print hoodies in a small store, items which became very popular among teenagers. In 2002, Nigo released the Bapesta sneaker, which according to BBC presenter Jonathan Ross, later became the "epitome of collectable footwear". The sneaker resembles Nike's Air Force 1 design, but instead of the swoosh on the side, it has Nigo's Bapesta logo, a star with a lightning bolt extending out of it. In the cover news of the April issue of the trend magazine WWD for Japan, Bape's boss Nigo (formerly known as Tomoaki Nagao) announced that he is about to leave and he will be leaving with Takahashi UC (Undercover) designer Jun Takahashi. Nowhere, established on April 1, 1993, no longer serves as the designer of Bape. In 2003, Nigo partnered with Pharrell Williams to create and launch the streetwear brands Billionaire Boys Club and Ice Cream footwear. Nigo himself also established his personal new company Nigold on April 4, 2009. In 2010, he launched his new brand Human Made. In 2013, Nigo left Bape for good. In 2014, Nigo became the creative director for Uniqlo's UT brand. In 2020, Nigo partnered with Luxury brand Louis Vuitton alongside Virgil Abloh to create a capsule collection. In September 2021, Kenzo appointed Nigo as its new artistic director. In July 2023, Australian winery Penfolds appointed Nigo as its Creative Partner of two years.

Musical and entertainment background
Nigo's first involvement with music was playing in punk cover band Tokyo Sex Pistols while at university, alongside fellow fashion figures Hiroshi Fujiwara, Jun Takahashi and Hikaru Iwanaga. Nigo collaborated with James Lavelle, creating a compilation called A Bathing Ape vs Mo Wax, which was released in Japan in 1997. He would go on to join forces with Lavelle's project, U.N.K.L.E., and Scratch Perverts, to release the single Ape Shall Never Kill Ape, in 1998. The following year saw the Japanese release of Nigo's debut album, Ape Sounds, on which he showcased a blend of trip-hop, dub, indie rock, and psychedelic pop. The album featured contributions from Ben Lee, Money Mark, Shawn Lee and Cornelius. It was released internationally by Mo Wax in 2000. Nigo subsequently released a number of non-album singles, which included collaborations with Rakim and Flavor Flav, as well as compilations Ape Sounds Remix, (B)APE Sounds, and Return of the Ape Sounds.

Soon after the establishment of Billionaire Boys Club, Nigo formed rap group Teriyaki Boyz alongside Ilmari, Ryo-Z, Verbal, and Wise. The group released the albums Beef or Chicken in 2005 and Serious Japanese in 2009, respectively.

Nigo has been associated with popular rap and hip hop artists such as Kanye West and Pharrell Williams. He is the DJ of Teriyaki Boyz and is also owner of Bape Sounds record label. He also has an MTV Japan show which he created called Nigoldeneye.

Together with BiS manager Watanabe Junnosuke, Nigo was the producer and manager for the female pop group Billie Idle. His involvement with the group began in 2014, when he directed a music video for BiS' song "Nerve", and after the group disbanded, Nigo and Watanabe offered BiS members First Summer Uika and Hirano Nozomi the chance to join their new project, Billie Idle. The group debuted in 2014 with the album "Idle Gossip", for which Nigo is the executive producer. Billie Idle would go on to release a further four albums before disbanding in 2019.

On April 15, 2016, the Japanese company LDH announced that a new Hip-Hop unit named HONEST BOYZ® would be produced as a joint project of Nigo and EXILE and 三代目 J SOUL BROTHERS member NAOTO since they had been long term friends and often worked on designing clothes together. The group would be composed of 4 rappers: NAOTO, who was also the assigned leader, M-flo member VERBAL, EXILE and GENERATIONS member Sekiguchi Mandy and Gekidan EXILE and DOBERMAN INFINITY member SWAY. Nigo would act as the producer and DJ of the unit. The group's name is a homage to "TERIYAKI BOYZ" that Nigo and VERBAL were part together. On June 25, the unit debuted with the digital single "PART TIME HERO". The song was used as the opening theme song for the drama Night Hero NAOTO, which stars member NAOTO. On November 7, 2017, they released their second digital single "YO!". On February 5, 2018, the unit released their third digital single "HeartBreakerZ" featuring CRAZYBOY. On June 6, they released their fourth digital single "BEPPING SOUND" featuring HIROOMI TOSAKA. In November of the same year, the unit released a music video for the unreleased song "TOKYO DIP" featuring American artist Pharrell Williams on their official YouTube channel. The collaboration came to be due to the friendship between Nigo and Pharrell, with Pharrell producing the song and participating on vocals. The music video, directed by Nigo, was shot in Shibuya and Nakameguro, and also features cameo appearances by Sano Reo and Iwata Takanori. On March 6, 2019, they released their first CD single "SAKURA" featuring the duo KOBUKURO. The single's title track is a reconstruction of KOBUKURO's hit song "Sakura" with a hip-hop approach. In 2019, the unit provided the unreleased song "ELECTRICITY" featuring American Hip-Hop artist Lil Uzi Vert as the ending theme of the movie Detective Pikachu. On March 20, 2024, the unit released their first studio album HBZ digitally. Prior to the release, the lead song "TOY BOY" featuring Dean Fujoka was pre-released digitally on February 28.

On January 28, 2022, Nigo and ASAP Rocky released the song "Arya", serving as the lead single for Nigo's album, I Know Nigo!, released via Victor Victor Worldwide and Republic Records on March 25, 2022. It marks Nigo's first solo album since 2005's Nigo Presents: Return of the Ape Sounds. I Know Nigo! was co-executive produced by Nigo alongside Pharrell Williams. Williams and Nigo had first collaborated nearly two decades earlier, when the Neptunes contributed production to Beef or Chicken. The album's second single, titled "Want It Bad", was released in collaboration with American musician Kid Cudi. The album includes guest appearances from Tyler, the Creator, Clipse, Gunna, Teriyaki Boyz, ASAP Ferg, Pusha T, Lil Uzi Vert, and the late Pop Smoke.

Art collector
Nigo met artist Kaws in 1996 and became an early supporter of his work. In 2005, he commissioned him a painting and Kaws painted the Kaws Album. The painting was sold in 2019 for $14.8 million at Sotheby's in Hong Kong among other artworks. The total of the sales of his art collection was $28 million.

He also worked with Futura, Stash, Hajime Sorayama, and André Saraiva.

Miscellaneous

 * Nigo speaks little or no English and uses a translator whenever he does interviews.
 * Nigo has a cameo appearance in the Takashi Murakami short film Akihabara Majokko Princess shown at the "Pop Life" exhibition at Tate Modern in London.

Awards

 * 2005 Style Award, MTV Asia Awards
 * 2020 Fashion designer of the Year Award, GQ Japan Men of the Year 2020