No Brand Burger

No Brand Burger, is a fast food hamburger chain based in South Korea. The name was borrowed from No Brand, a private label of Emart. Also, No Brand Burger's yellow, black, and white color scheme used in its logo, decor, packaging, and Adverts was adopted from No Brand's.

Marketing
No Brand Burger is marketed as being affordable with the cheapest burger starting at 2,800 South Korean won (approximately 2.10 USD) and the most expensive burger costing 6,700 Won (approximately 5.00 USD). The hamburger patties and vegetables are supplied from its parent company, Shinsegae Foods. This self-sufficiency increases the operational efficiency making the low pricing possible. Shinsegae Foods had analyzed the consumer experiences from Burger Plant, its other burger chain, in order to develop No Brand Burger's menu.

Han Hyun-min, a South Korean celebrity, was chosen as the brand ambassador of No Brand Burger. He was featured in an advertisement parodying a scene from Dooly the Little Dinosaur.

Locations
The First No Brand Burger restaurant opened in Hongdae in August 2019. There are 10 locations across Seoul, Incheon, and Gyeonggi Province as of January 2020.