Peter Musñgi

Peter A. Musñgi, also known as Peter Rabbit, is a Filipino voice over artist, radio DJ and news anchor, best known as the main voice-over artist or announcer of the Philippine media conglomerate ABS-CBN Corporation, most notably being the voice-over or announcer of ABS-CBN (1987–2020), Kapamilya Channel and Kapamilya Online Live (2020–present) and Star Cinema film trailers, and as narrator of the network's shows and their associated teasers and trailers. Since the launch of A2Z on October 2020, Musñgi is the conglomerate's and network's primary voiceover or announcer, with Lloyd Oliver Corpuz of A2Z being the secondary. Before rejoining ABS-CBN in March 1, 1987, Musñgi was also the voiceover of Intercontinental Broadcasting Corporation (IBC) from early 1980s to February 1987 and Banahaw Broadcasting Corporation (BBC) from 1984 to its closure in September 7, 1986.

Early life and education
Musñgi was born to Dominador Musñgi, a manager at the Rice and Corn Administration and a part-time bet-taker (kristo) at a cockfighting arena in Santiago, Isabela, from whom he inherited his trademark voice.

Musñgi finished his last two years of high school at La Salette Seminary in Santiago. Musñgi graduated from the University of the East with a degree in business administration, major in accounting, in 1972. A year later, he passed the CPA Board Exam. At the Ateneo de Manila University, he earned his Master of Business Administration degree.

Career
As a high school student, Musñgi served as a DJ for a local pop radio station where a relative was the manager. Following his stint as a radio personality, he was tapped to provide voice as announcer in commercials and film trailers.

He became known to the wider public when he accidentally sang the nursery rhyme, "Little Peter Rabbit" over the radio which caught the attention of actress and radio personality, Helen Vela. This performance led to Musñgi being dubbed as “Peter Rabbit”.

Musñgi first joined ABS-CBN Corporation in 1972, as an announcer for the media conglomerate's radio station 101.9 DZMM FM, learning how to play a prepared and approved list of songs as well as doing time check and voiceovers for the station ID. He was one of many unemployed after ABS-CBN was shut down following the declaration of Martial Law by President Ferdinand Marcos on 23 September 1972. He later worked for various other AM radio stations.

From 1984 until its closure in September 7, 1986, Musñgi became the voiceover of Banahaw Broadcasting Corporation (BBC). He was also the voiceover of Intercontinental Broadcasting Corporation (IBC) from early 1980s to February 1987. A year after ABS-CBN's reopening in September 1986, Musñgi returned to ABS-CBN on March 1, 1987 where he then became its main voiceover since then replacing George Boone Mercado who was the conglomerate's and network's voiceover when ABS-CBN reopened on September 14, 1986 until the launch of Star Network branding in March 1987, notably being the voiceover or announcer of the television channel of the same name, its successor Kapamilya Channel, and Kapamilya Online Live.

From 1988 to 1994, he was also station manager of DZMM and DWRR. He is a key person in ABS-CBN's Manila Radio Division and ABS-CBN Sports.

Musñgi was the voiceover for various commercials, such as Zest-O - Way To Go Zest-O and Classic Casino Filipino of Philippine Amusement and Gaming Corporation (PAGCOR) TVCs.

With the launch of A2Z on October 10, 2020, Musñgi is the media conglomerate's and network's primary voiceover or announcer, with Lloyd Oliver Corpuz of A2Z being the secondary.

Style
In his childhood, Musñgi had already developed an interest in creating his own voice. He said that in his home province, there were no television yet and he would often listen to the radio. Musñgi said that he initially imitated the voices he heard on the radio before developing his own voice-over style. He also read newspapers aloud as part of honing his voice. He has once cited Joonee Gamboa as one of his inspirations in developing his own style.