Pimelea phylicoides

Pimelea phylicoides, commonly known as heath rice-flower, is a species of flowering plant in the family Thymelaeaceae and is endemic to southern continental Australia. It is an erect shrub with densely hairy young stems, narrowly egg-shaped to elliptic leaves, and heads of white flowers surrounded by 3 to 6 involucral bracts.

Description
Pimelea phylicoides is an erect shrub that typically grows to a height of 20–50 cm, sometimes up to 1 m, and has its young stems densely covered with spreading hairs. The leaves are narrowly egg-shaped to elliptic, 2–10 mm long and 1–3 mm wide on a short petiole. Both sides of the leaves are the same shade of green to dark bluish-green, the upper surface glabrous and the lower surface covered with fine, white hairs. The flowers are arranged in clusters of 3 to 18 on the ends of branches, surrounded by 3 to 6 sessile, egg-shaped involucral bracts 3–9 mm long, 1–4 mm wide. The flowers are bisexual, the floral tube 5–8 mm long and the sepals 2–4 mm long. Flowering mainly occurs from June to February.

Taxonomy and naming
Pimelea phylicoides was first formally described in 1848 by Carl Meissner in Lehmann's Plantae Preissianae. The specific epithet (petrophila) means "Phylica-like".

Distribution and habitat
Heath rice-flower usually grows in sandy soil in forest and heath, and is found in scattered populations from the Eyre Peninsula in South Australia to Melbourne in Victoria, with an isolated population on Wilsons Promontory.