Pop Crave

Pop Crave is a media and news company, founded by Will Cosme in December 2015. The company is known for posting celebrity news and updates to its Twitter and Instagram accounts, which often go viral due to how often and quickly the outlet can publish posts. As of January 2024, Pop Crave has a total of 1.6 million followers on X.

Background
Pop Crave offers entertainment and celebrity news in the form of short snippets posted to their social media accounts, taking advantage of the ability to post to such platforms quickly and consistently. Their posts predominately cater towards the online "stan twitter" community, often celebrating notable pop culture anniversaries or celebrity birthdays alongside chart data and breaking news. The account also aggregates headlines from other sources as part of their reporting, often tagging the original publication or linking back to the initial article.

Pop Crave's social media accounts were first created by Will Cosme in December 2015 under the name PopCultureShady, later relaunching in 2016 under its current name. The account primarily focused on music updates, such as new releases and streaming data, but would later expand to cover wider pop culture topics including film and television and trending news topics.

Cosme has since engaged a small number of volunteer editors to assist in posting and has launched a functional news site for the outlet to provide longer-form pop culture stories, highlight trending news and provide exclusive celebrity interviews.

Notable coverage
During the 2020 election, Pop Crave tweeted that the election had been called in favour of Joe Biden by Decision Desk HQ, hours before many major publications had released their own calls. A tweet from Pop Crave reporting on Live Nation Entertainment's decision to stop obscuring hidden ticketing fees in response to pressure from Joe Biden was quote-tweeted by his official presidential campaign Twitter account, prompting Pop Crave to respond "Thank you, Mr. President."

Rolling Stone and Yahoo! Finance have highlighted Pop Crave for breaking down the genesis and importance of streaming numbers in the music industry.

Influence
Beyoncé looks stupendous in new photos. May 8, 2024 The outlet has become known for its use of certain vocabulary terms which have spread across wider internet culture, particularly the use of the words "stuns" or "talented" in reference to a celebrity or the lack thereof as a subtle remark.

The large following of Pop Crave has led to the creation of similar celebrity update accounts, most notably the anonymously run Pop Base, which launched in July 2019 and has been able to amass a comparable following. Other accounts, such as Gaga Daily or The Swift Society, focus on providing news and updates for a particular artist rather than the industry as a whole, while accounts such as Chart Data, Spotify Daily Data, and US Radio Updater are geared towards music consumption updates and statistical data.

Pop Crave's success has also spawned a wave of satirical parody accounts which post false quotes and outrageous claims regarding celebrities. One such spoof, Poo Crave, has caused confusion amongst readers who believed their posts were indeed news stories from the official account.