Portal:Psychology/Selected picture/11

Advert from ca. 1962 for Thorazine (trade-name of chlorpromazine in the U.S.). An antipsychotic (neuroleptic, major tranquilizer, antischizophrenic, actaractic). In Europe it is known as Largactil. The text of the ad reads:

''When the patient lashes out against "them" - THORAZINE (brand of chlorpromazine) quickly puts an end to his violent outburst. 'Thorazine' is especially effective when the psychotic episode is triggered by delusions or hallucinations. At the outset of treatment, Thorazine's combination of antipsychotic and sedative effects provides both emotional and physical calming. Assaultive or destructive behavior is rapidly controlled. As therapy continues, the initial sedative effect gradually disappears. But the antipsychotic effect continues, helping to dispel or modify delusions, hallucinations and confusion, while keeping the patient calm and approachable. SMITH KLINE AND FRENCH LABORATORIES leaders in psychopharmaceutical research.''

image credit: public domain