Rilu Rilu Fairilu

Rilu Rilu Fairilu (リルリルフェアリル) is a character franchise created in collaboration by Sanrio and Sega Sammy Holdings, illustrated by character designer Ai Setani (Kirimichan). It is the second Sanrio franchise that was handled by two companies, the first being Jewelpet. The franchise was officially launched in December 2015.

The series has received three anime adaptions by Studio Deen, titled Rilu Rilu Fairilu: Yōsei no Door, Rilu Rilu Fairilu: Mahō no Kagami, and Oshiete Mahou no Pendulum: Rilu Rilu Fairilu.

Story
In a magical world of Little Fairilu, there are small magical fairies representing flowers, insects, and other entities named Fairilu, who are all born from the Fairilu Seed. Each Fairilu is born with their own key, the Fairilu Key, that can open magical doors, casting magic spells. If the Fairilu finds the right door, they can finally grow into a full-fledged fairy. The doors also link to the human world. While meeting new friends, Fairilus must study and go to school to learn about the world in which they live.

The series focuses on a Flower Fairilu named Lip, and her friends in Little Fairlu. The series follows Lip's overall life in Little Fairilu while making new friends and learning from everything around her, growing up day after day. It also tells about the Fairilu friends' adventures in the human world, where they can meet their human partners who support their dreams and are willing to help each other fulfill them.

The third season focuses on a human girl called Arisu Hanazono, who discovers a magical pendulum and book one day, summoning Fairilus. Arisu initially had many worries, but by meeting the friendly Fairilus and traveling into their homeworld, Little Fairilu, she gets a chance to solve her problems and change herself.

Flower Fairilu

 * Lip (りっぷ) is a pink tulip Fairilu who cries easily, but has a kind heart and does not give up. When Lip was about to be born from her Fairilu Seed, she could not open the Door of Birth, but was encouraged by Nozomu. Lip eventually was born into the world and always thinks of him. In season 3, she acts like Spica's younger sister. Lip is also in love with Drop, Nozomu's Fairilu form and not the same person from previous two seasons.
 * Himawari (ひまわり) : As her name implies, Himawari is a sunflower Fairilu. She is an innocent and cheerful fairy who is good at dancing as well as being popular with everyone.
 * Sumire (すみれ) is a violet Fairilu. She is good at painting and likes beautiful things that bring a little happiness. She is extremely sensitive. Her dream is to be a fashion designer.
 * Rose (ローズ) is a red rose Fairilu. She is hard-working, yet prideful and a little clumsy. Initially, Rose saw Lip as her rival and wanted to be alone, but with Lip's effort, she gradually gets along with other Fairilu. In season 3, she is good at hair styling and cosmetic blending. She is also in love with Juli (Yuuto's Fairilu form, but not the same person from season 1 & 2).
 * Rin (りん) is a carefree gentian Fairilu. She was born one year later than the other Fairilus of Lip's generation. Her Fairilu Seed was accidentally sent to the human world, as well as being picked up and kept by Karen. Before Rin was born, she constantly encouraged Karen who was in a hospital. Rin finally was born into the world with Karen's encouragement, and becomes friends with other Fairilu. In season 3, she likes making perfumes, hoping to create perfumes that can support other people's feelings.
 * Olive (オリーブ) ( is an olive Fairilu.
 * Dante (ダンテ) is a dandelion Fairilu.
 * Suzu (すず) and Ran (らん) are a pair of lily of the valley Fairilu twins.
 * Ajisai (あじさい)	 is a lavender hydrangea Fairilu.
 * Sakura (さくら) is a cherry blossom Fairilu.
 * Higan (ひがん) is a red spider lily Fairilu.
 * Kasumi (かすみ) is a baby's breath Fairilu.
 * Azami (アザミ) is a thistle Fairilu.
 * Dahlia (ダリア)	 is a pink dahlia Fairilu.
 * Jasmine (ジャスミン) is a jasmine Fairilu.
 * Gerbera (ガーベラ)	 is a yellow gerbera Fairilu.
 * Margaret (マーガレット)	is a marguerite Fairilu.

Mermaid Fairilu

 * Akoya (あこや) is a mermaid Fairilu, with her name coming from the Akoya pearl.
 * Sango (サンゴ)
 * A mermaid Fairilu, with her name coming from coral.
 * A mermaid Fairilu, with her name coming from coral.


 * Wakame (わかめ)
 * A mermaid Fairilu, with her name coming from seaweed.
 * A mermaid Fairilu, with her name coming from seaweed.


 * Fish (フィッシュ)
 * A mermaid Fairilu, with his name coming from fish.
 * A mermaid Fairilu, with his name coming from fish.


 * Mesh (メッシュ)
 * A mermaid Fairilu.
 * A mermaid Fairilu.


 * Ruka (ルカ)
 * A mermaid Fairilu.
 * A mermaid Fairilu.


 * Misty (ミスティ)
 * A mermaid Fairilu.
 * A mermaid Fairilu.


 * Pen (ぺん)
 * A mermaid Fairilu.
 * A mermaid Fairilu.

Bugs Fairilu

 * Kabuto (カブト)
 * A rhinoceros beetle Fairilu.
 * A rhinoceros beetle Fairilu.


 * Kuwa (クワ)
 * A stag beetle Fairilu.
 * A stag beetle Fairilu.


 * Akiakane (アキアカネ)
 * An autumn darter Fairilu.
 * An autumn darter Fairilu.


 * Miruru (みるる)
 * A honeybee Fairilu.
 * A honeybee Fairilu.


 * Hotaru (ホタル)
 * A firefly Fairilu.
 * A firefly Fairilu.


 * Shiro (シロ)
 * A small cabbage white Fairilu.
 * A small cabbage white Fairilu.


 * Kamakiri (カマキリ)
 * A mantis Fairilu.
 * A mantis Fairilu.


 * Spider (スパイダー)
 * A spider Fairilu.
 * A spider Fairilu.


 * Lady (レディ)
 * A ladybug Fairilu.
 * A ladybug Fairilu.


 * Shijimi (しじみ)
 * A pale grass blue Fairilu.
 * A pale grass blue Fairilu.


 * Goemon (ごえもん)
 * A cockroach Fairilu.
 * A cockroach Fairilu.


 * Kintarō (きんたろう)
 * A cockroach Fairilu.
 * A cockroach Fairilu.


 * Bunta (ぶんた)
 * A cockroach Fairilu.
 * A cockroach Fairilu.


 * Rina (りな)
 * A cockroach Fairilu.
 * A cockroach Fairilu.


 * Ageha (アゲハ)
 * A swallowtail butterfly Fairilu.
 * A swallowtail butterfly Fairilu.


 * Zemi (ゼミィ)
 * A large brown cicada Fairilu.
 * A large brown cicada Fairilu.


 * Kirigiri (キリギリ)
 * A katydid Fairilu.
 * A katydid Fairilu.


 * Otama (おタマ)
 * A jewel beetle Fairilu.
 * A jewel beetle Fairilu.


 * Kaiko-chan (かいこちゃん)
 * A silkmoth Fairilu.
 * A silkmoth Fairilu.

Mushroom Fairilu

 * Noko (のこ)
 * A mushroom Fairilu.
 * A mushroom Fairilu.


 * Dot (ドット)
 * A mushroom Fairilu.
 * A mushroom Fairilu.


 * Daké (ダケ)
 * A mushroom Fairilu.
 * A mushroom Fairilu.


 * Benitengu (ベニテング)
 * A fly agaric Fairilu.
 * A fly agaric Fairilu.


 * Yakou (ヤコウ)
 * A Mycena chlorophos Fairilu.
 * A Mycena chlorophos Fairilu.


 * Kinshi (きんし)
 * A poisonous mushroom Fairilu, with his name comes from hypha.
 * A poisonous mushroom Fairilu, with his name comes from hypha.


 * Houshi (ほうし)
 * A poisonous mushroom Fairilu, with his name comes from spore.
 * A poisonous mushroom Fairilu, with his name comes from spore.


 * Nameko (なめこ)
 * A butterscotch mushroom Fairilu.
 * A butterscotch mushroom Fairilu.

Veggie Fairilu

 * Carrot (キャロット)
 * A carrot Fairilu.
 * A carrot Fairilu.


 * Tomato (とまと)
 * A tomato Fairilu.
 * A tomato Fairilu.


 * Arti (アーティ)
 * An artichoke Fairilu.
 * An artichoke Fairilu.


 * Corn (コーン)
 * A baby corn Fairilu.
 * A baby corn Fairilu.


 * Cabbage (キャベツ)
 * A cabbage Fairilu.
 * A cabbage Fairilu.


 * Peas (ぴぃす)
 * A green peas Fairilu.
 * A green peas Fairilu.


 * Danshaku (だんしゃく)
 * An Irish Cobbler Fairilu.
 * An Irish Cobbler Fairilu.


 * Tama-chan (タマちゃん)
 * An onion Fairilu.
 * An onion Fairilu.


 * Broco (ブロコ)
 * A broccoli Fairilu.
 * A broccoli Fairilu.


 * Caulico (カリコ)
 * A cauliflower Fairilu.
 * A cauliflower Fairilu.


 * Celery (セロリ)
 * A celery Fairilu.
 * A celery Fairilu.

Weather Fairilu

 * Sun (サン)
 * A sun Fairilu.
 * A sun Fairilu.


 * Amemi (あめみ)
 * A rain Fairilu.
 * A rain Fairilu.


 * Thunder (サンダー)
 * A thunder Fairilu.
 * A thunder Fairilu.


 * Aurora (オーロラ)
 * An aurora Fairilu.
 * An aurora Fairilu.


 * Kumomo (くもも)
 * A cloud Fairilu.
 * A cloud Fairilu.


 * Rainbow (レインボー)
 * A rainbow Fairilu.
 * A rainbow Fairilu.


 * Star (スター)
 * A star Fairilu.
 * A star Fairilu.


 * Oyuki (おゆき)
 * A snow Fairilu.
 * A snow Fairilu.


 * Noumu (ノーム)
 * A dense fog Fairilu.
 * A dense fog Fairilu.


 * Wind (ウィンド)
 * A wind Fairilu.
 * A wind Fairilu.

Ikemenjo Fairilu

 * Tora (トラ)
 * A titan arum Fairilu.
 * A titan arum Fairilu.


 * Rafflé (ラフレ)
 * A rafflesia Fairilu.
 * A rafflesia Fairilu.


 * Haetori (ハエトリー)
 * A venus flytrap Fairilu.
 * A venus flytrap Fairilu.


 * Ojigisō (おじぎそう)
 * A sensative plant Fairilu.
 * A sensative plant Fairilu.


 * Sabobon (サボボン)
 * A cactus Fairilu.
 * A cactus Fairilu.


 * Utsubon (ウツボン)
 * A pitcher plant Fairilu.
 * A pitcher plant Fairilu.


 * Durian (ドリアン)
 * A durian Fairilu.
 * A durian Fairilu.

Twinkle Fairilu

 * Spica (スピカ)
 * A Spica star Fairilu.
 * In season 3, she became one of the main characters. She acts like Lip's elder sister.
 * In season 3, she became one of the main characters. She acts like Lip's elder sister.


 * Vega (ベガ)
 * A Vega star Fairilu.
 * A Vega star Fairilu.


 * Sirius (シリウス)
 * A Sirius star Fairilu.
 * A Sirius star Fairilu.


 * Procyon (プロキオン)
 * A Procyon star Fairilu.
 * A Procyon star Fairilu.

Fruits Fairilu

 * Ringo (りんご)
 * An apple Fairilu.
 * An apple Fairilu.


 * Momo (モモ)
 * A peach Fairilu.
 * A peach Fairilu.


 * Lemon (レモン)
 * A lemon Fairilu.
 * A lemon Fairilu.


 * Blueberry (ブルーベリー)
 * A blueberry Fairilu.
 * A blueberry Fairilu.


 * Strawberry (ストロベリー)
 * A strawberry Fairilu.
 * A strawberry Fairilu.


 * Pine (パイン)
 * A pineapple Fairilu.
 * A pineapple Fairilu.


 * Zakuro (ザクロ)
 * A pomegranate Fairilu.
 * A pomegranate Fairilu.


 * Sweetie (スウィーティー)
 * An oroblanco Fairilu.
 * An oroblanco Fairilu.


 * Sakku (さっくー) and Ranbo (らんぼー)
 * A pair of cherry Fairilu twins.
 * A pair of cherry Fairilu twins.

Legend Fairilu

 * Fairilu Gole (フェアリルゴール) is the person who watches Fairilus. Originally named Ren, he is a water lily Fairilu. In season 3, Fairilu Gole appears in his child form as Ren and is a friend of all Fairilu.
 * Fairilu Marge (フェアリルマージ) is the headmistress of Saint Fairilu School. Originally named Sonia, she is a sandersonia Fairilu.
 * Kirara (きらら) and Yurara (ゆらら)	 are a pair of unicorn Fairilu twins.
 * Powawa (ぽわわ) is Lip's pet dog.
 * Powalisa (ポワリザ) is Rose' pet dog.
 * Teacher Bokkuri (ぼっくり先生) is a pinecone Fairilu.
 * Omatsu-san (おまつさん) ( is a pinecone Fairilu who is Bokkuri's wife.
 * Teacher Kingyo (きんぎょ先生) is a goldfish Fairilu.
 * Teacher Leon (レオン先生) is a chameleon Fairilu.
 * Madame Neko (ネコ夫人) is a British Shorthair Fairilu.

Humans

 * Nozomu Hanamura (花村 望)
 * Nozomu is the main human protagonist of the series' first two seasons. He is a kind and gentle 12-year-old (13 in season 2) middle school student who is searching for the Fairilu's existence after his grandmother gave him a picture book about them. Apart from the first episode, Nozomu never had any direct contact with them until episode 55, when he finally meets Lip again. In season 3, Nozomu appears as a Fairilu named Drop who is in love with Lip like his human self.
 * Nozomu is the main human protagonist of the series' first two seasons. He is a kind and gentle 12-year-old (13 in season 2) middle school student who is searching for the Fairilu's existence after his grandmother gave him a picture book about them. Apart from the first episode, Nozomu never had any direct contact with them until episode 55, when he finally meets Lip again. In season 3, Nozomu appears as a Fairilu named Drop who is in love with Lip like his human self.


 * Karen Hanamura (花村 かれん)
 * Karen is Nozomu's younger sister who debuts in and becomes the human protagonist of season 2. Karen was in a hospital of a foreign country when she discovered Rin's Fairilu Seed, which seemed to give her encouragement, and she cherished it. Later in Little Fairilu, where Rin's seed was brought back in order to let her be born into the world, Karen encouraged Rin to open the Door of Birth, which Rin finally succeeded.
 * Karen is Nozomu's younger sister who debuts in and becomes the human protagonist of season 2. Karen was in a hospital of a foreign country when she discovered Rin's Fairilu Seed, which seemed to give her encouragement, and she cherished it. Later in Little Fairilu, where Rin's seed was brought back in order to let her be born into the world, Karen encouraged Rin to open the Door of Birth, which Rin finally succeeded.


 * Arisu Hanazono (花園 ありす)
 * The main human protagonist of season 3, Arisu is a middle school student who is always worried. Being a transfer student and not good at talking with other people, she cannot make friends easily. One day, Arisu discovered Magical Pendulum and a magic book in a grocery store, which made her went to Little Fairilu with Lip and Spica after meeting them.
 * The main human protagonist of season 3, Arisu is a middle school student who is always worried. Being a transfer student and not good at talking with other people, she cannot make friends easily. One day, Arisu discovered Magical Pendulum and a magic book in a grocery store, which made her went to Little Fairilu with Lip and Spica after meeting them.

Merchandise
The franchise was first announced in Press Conference on December 11, 2015, as the second collaboration work between Sanrio and Sega Sammy Holdings, meant for the younger female demographic. It was revealed also that the series will have themes relating to flowers and keys, as well as mermaids and insects with characters officially based on the said themes. Merchandise of the series is officially planned, including stationary, toys, raincoats, clothing and more and was released in March 2016. In games, the series will appear in the next installment of the Apron of Magic Arcade game. More information of the franchise was unveiled on the 2016 Sanrio Expo on January 30, 2016, which includes the Sanrio Puroland Mascot form of Lip as well as revealed merchandise.

Anime
An anime adaptation of the series, titled Rilu Rilu Fairilu: Yousei no Door (リルリルフェアリル ～妖精のドア～), began airing in all TXN stations in Japan on February 6, 2016, replacing Jewelpet: Magical Change on its initial timeslot, and ended on March 25, 2017. It is directed by Sakura Gojō and written by Aya Matsui. A sequel, titled Rilu Rilu Fairilu ~Mahō no Kagami~ (リルリルフェアリル～魔法の鏡～) was announced by Sanrio via the anime's official Twitter account, began airing on April 7, 2017, and ended on March 30, 2018. It is directed by Sakura Gojō and Nana Imanaka, written by Akemi Omode. A third season, titled Oshiete Mahō no Pendulum ~Rilu Rilu Fairilu~ (おしえて魔法のペンデュラム～リルリルフェアリル～) began airing on Kids Station, Animax and Tokyo MX on July 7, July 8 and July 15, 2018, respectively. It ended on January 5, 2019.