Rose Hulse

Rose Hulse ( Adkins) is an American-British entrepreneur who was voted as one of the fifty most influential people working in the UK’s OTT industry as the founder and CEO of TV streaming company, ScreenHits TV.

Early life
Hulse grew up in Santa Monica, California. She is the daughter of Leon and Maxine Adkins and has three siblings. She was a youth classical musician and competitive figure skater. She attended University of Southern California and California State University, Northridge, where she received a B.S. in business administration.

Career
Hulse began her career in politics, working for Los Angeles Mayor Richard Riordan in international trade. She then made a career shift to publishing and media, working for companies including Weider Publications, The Hollywood Reporter, NBC Universal, and Sundance Institute before launching her own company in 2012 and ventured into media tech and powered video distribution platforms for Turner Broadcasting (Warner Media) and provided services for IMG, Disney Latin America, Sony Pictures Television, and BBC Worldwide.

ScreenHits Limited, which spawned her current passion project ScreenHits TV, was described by Glamour Magazine as "a genius app that allows subscribers to integrate all their streaming platforms from Netflix to Britbox in one app." ScreenHits TV was named by Forbes as one of their 'Black-Owned Businesses You Need to Know.' ScreenHits TV is listed as one of the top 100 Media Tech Innovators in the UK by Business Cloud Magazine.

In 2023, Hulse's British company, ScreenHits, signed a deal with German car manufacturer, Porsche, to integrate ScreenHits TV, as the main Smart TV launcher into their vehicles, starting with the Cayenne in over 56 markets worldwide. The new service allows passengers to stream film and TV on built-in screens. The service provides customers with access to their subscriptions with the likes of Disney+ and Amazon Prime, as well as live TV via ScreenHits TV.

In 2017, Hulse became an ambassador for jewellery brand Tiffany & Co..

Hulse's career has been featured in Tatler, Hello Magazine, Grazia, The Hollywood Reporter, BBC Radio 4 Woman's Hour, and Glamour. She is a member of the International Academy of Arts and Sciences, and the British Screen Forum. She is also on the committee of the Television and Radio Industries Club (TRIC Awards). ScreenHits TV has raised funding from notable investors from the media and tech space and has recently been listed at the top of Variety’s Silicon Valleywood Impact Report. Hulse was listed in 2021 as one of the top 50 professionals in Over-The-Top businesses for her work on Screenhits TV.

Hulse is also a board of trustees member for the Museum of the Home, appointed in 2023, and also sits on the Young Ambassadors Steering Committee for the National Gallery.

Activism and politics
Hulse has spoken about racism, inequality and the challenges women of colour face in the tech world when raising finance in opinion pieces and interviews.

On 30 November 2023, Hulse was selected to stand as the Conservative Party prospective parliamentary candidate for Bristol North East, a new seat created by recent boundary changes that brings part of Chris Skidmore's seat of Kingswood into Bristol North East and parts of Filton and Bradley Stoke, which currently sit within Conservative MP's Jack Lopresti's seat.

She has spoken in support of affordable housing, in 2024 criticising the One Lockleaze development in Bristol, as unaffordable for local residents whose average household income is £27,600. In an interview with The Telegraph she argued that Bristol’s house prices have risen by nearly ninety percent since 2014, the third highest such increase in the UK.

Personal life
In 2017 she married George Richard Hulse, grandson of Sir Westrow Hamilton Hulse, 9th Baronet. The wedding took place at St George's, Hanover Square, followed by a reception at Spencer House, Westminster. Hulse is involved with a number of charities and organisations and is currently a member of the British Screen Forum's select membership group. Hulse lives in London and the West Country with her husband and they have two daughters.