Rowoon

Kim Seok-woo (born August 7, 1996), better known by his stage name Rowoon, is a South Korean actor and singer. He is a former member of the South Korean boy band SF9. He is currently active as an actor, best known for his roles in television series Extraordinary You (2019), and The King's Affection (2021), where he won several awards for his performance in the series.

2013–2014: Pre-debut
Rowoon was introduced as a trainee in FNC Entertainment's reality show Cheongdam-dong 111.

2015–2016: Debut with SF9
In 2015, Rowoon was a part of pre-debut team, "Neoz School", under FNC Entertainment as a member of the group called Neoz. In May 2016, he participated as a member of "Neoz Dance" in FNC Entertainment's survival show d.o.b (Dance or Band), competing against Neoz Band (later known as Honeyst). "Neoz Dance" won the competition with 51% of the votes and received the opportunity to debut. He debuted with group SF9 in October 2016 with the single "Fanfare".

2017–2022: Solo activities and rising popularity
Rowoon acting career in television series began with KBS2's School 2017 with a minor supporting role. After his appearance, he steadily began receiving bigger roles. In March 2018, he was confirmed to star in tvN's About Time as the female lead's brother. In July 2018, he was confirmed to star in SBS's Where Stars Land in which he was nominated for the New Actor award.



On May 9, 2019, Rowoon was confirmed to be the male lead for the first time in MBC's school fantasy drama, Extraordinary You based on the hit Daum webtoon July Found by Chance. After receiving the role of Haru, Rowoon's popularity skyrocketed, launching him into stardom. He was nominated at the 2019 MBC Drama Awards with fellow costars, Kim Hye-yoon and Lee Jae-wook, for Best Couple, and was awarded with Best New Actor. On May 10, 2019, Rowoon was featured in NC.A's music video, "Awesome Breeze" (밤바람).

In April 2020, it was revealed that he would be the voice of Branch in the Korean dub of the animated movie Trolls World Tour. On May 25, 2020, FNC Entertainment confirmed that Rowoon would star in JTBC drama She Would Never Know, based on the webtoon of the same name. The drama began airing in January 2021.

In 2021, Rowoon starred as the male lead in the historical drama The King's Affection which premiered in October 2021. In late 2021, Rowoon became an MC for the 2021 KBS Song Festival along with Astro's Cha Eun-woo and Kim Seol-hyun.

In 2022, he starred in the MBC fantasy drama's Tomorrow.

2023–present: Departure from SF9 and solo career


In 2023, Rowoon starred in fantasy drama Destined with you which aired on JTBC from August 23 to October 12. He also starred in the period drama, The Matchmakers which aired on KBS2 from October 30 to December 25. On September 18, FNC announced that Rowoon would be leaving SF9 to focus on his acting career while remaining in the agency.

On July 3, 2024, it was reported that Rowoon will star in an upcoming historical drama, Takryu.

Endorsements
In January 2020, Rowoon was selected to endorsed the cosmetics brand Klavuu. In April 2020, Rowoon was selected as the new brand ambassador for Gong Cha Korea. On August 18, it was announced that Rowoon was selected as brand ambassador for The North Face White Label 2020 Fall/Winter collection.

On July 1, 2021, Rowoon was selected to endorsed the cosmetics brand Estée Lauder. Between 2021 and 2022, he was selected to endorsed the SimplyO hair products, and the Clean Up Beauty.

Since March 2022, Rowoon has been the brand ambassador for clothing brand ANDZ.

In 2023, Rowoon was selected to endorsed the derma skincare brand Ilso.

On March 1, 2024, Isoi Japan named Rowoon as their new brand model. On March 7, Samjin Pharmaceuticals announced that Rowoon would be their exclusive model for their total healthcare brand Wisi Healthy. On March 29, he was chosen to endorse Oligio Thaiand.