Serious Magic

Serious Magic Incorporated is a software company based in Folsom, California, founded in 2001. It was targeted towards making of video software and communications tools for creative professional, business, consumer, and education markets. Its products included DV Rack, a direct-to-disk field recording and monitoring application, and Visual Communicator, and Vlog It!, a video blogging tool.

On October 19, 2006, Adobe Systems acquired Serious Magic Inc. and its line of products.