Seth Godin

Seth W. Godin (born July 10, 1960), also known as "F. X. Nine", is an American author and a former dot com business executive.

Background
In 1977, Godin worked at a bagel factory that produced everything bagels. After leaving Spinnaker in 1986, he self-funded Seth Godin Productions with $20,000 as a book packaging business. He operated this venture out of a studio apartment in New York City. Mark Hurst and he then founded Yoyodyne, a permission marketing company named after the fictional Yoyodyne in The Adventures of Buckaroo Banzai Across the 8th Dimension.

Business ventures
Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. In 1998, he sold Yoyodyne to Yahoo! for $29.6 million and became Yahoo's vice president of direct marketing.

In March 2006, Godin launched Squidoo. By July 2008, Squidoo had become one of the 500 most visited sites in the world. In 2014, it was sold to HubPages.

Awards
Godin received the following awards:


 * Forbes Business Book of the Year, 2004 for Free Prize Inside
 * New York Times, USA Today & Wall Street Journal bestseller, The Dip
 * Business Week bestseller, The Dip
 * Business Week named Linchpin among its "20 of the best books by the most influential thinkers in business" on November 13, 2015.
 * American Marketing Association's Marketing Hall of Fame, 2018
 * Time 25 best blogs of 2009

Personal life
Godin and his wife Helene live in Hastings-on-Hudson, New York, with their two sons.