Shelf Awareness

Shelf Awareness is an American publishing company that produces two electronic publications/newsletters focused on bookselling, books and book reviews.

Overview
With offices in Seattle, Washington, and Montclair, New Jersey, Shelf Awareness publishes an e-newsletter for the book industry and an e-newsletter for general readers.

Shelf Awareness Pro is a daily trade magazine for booksellers, publishers, librarians, and literary agents with a circulation of 39,000. Shelf Awareness for Readers is a twice-weekly (Tuesdays and Fridays) book review publication for consumers with a circulation of 399,000. Approximately 130 independent bookstores send out a version of Shelf Awareness for Readers to their customers.

History
The company was founded by editor/journalist John Mutter (editor-in-chief) and Jenn Risko (publisher) in 2005 to produce a trade magazine for booksellers.

The circulation of Shelf Awareness Pro (also called Shelf Awareness for the Book Trade) is more than 39,000 industry professionals. The publication reports on independent bookstores, including openings, expansions, moves, staffing and closures; bookselling; publishing industry news, such as new titles, staffing, imprints, etc.; e-books and e-publication; authors; awards; media coverage of books and authors; and other features.

In 2011, Shelf Awareness launched a consumer book review version called Shelf Awareness for Readers. The company hired Marilyn Dahl as the review editor and Jennifer Brown as the children's literature editor. There is a consumer version, called Shelf Awareness for Readers.