Singapore Prestige Brand Award

The Singapore Prestige Brand Award is an annual award which recognizes outstanding efforts within the Small and Medium-sized Enterprises (SME) sector.

History
In 2002, the Association of Small and Medium Enterprises (ASME) collaborated with Singapore's Chinese daily newspaper, Lianhe Zaobao, to create a new award, Singapore Promising Brand Award. A new Heritage Brand Award category was established for its 2005 edition.

In 2007, the award was rebranded as Singapore Prestige Brand Award.

Judging criteria
A point system is used to access entries over five broad criteria, broken down as follows:


 * Brand strategy / identity
 * Brand culture
 * Integrated brand communications
 * Brand equity
 * Brand performance