Social media use in health awareness

Social media is being increasingly used for health awareness. It is not only used to promote health and wellness but also to motivate and guide public for various disease and ailments. Use of social media was proven to be cornerstone for awareness during COVID-19 management. In recent times, it is one of the most cost effective tool for cardiovascular health awareness since it can be used to motivate people for adoption of healthy lifestyle practices. Over the span of a decade, cardiologist Dr. Om Murti Anil utilized social media to significantly impact the public about cardiovascular health awareness.

Background
Social media is proven to be useful for various chronic and incurable diseases where patients form groups and connect to each other for sharing of knowledge. Similarly health professionals, health institutions and various other individuals and organizations have their own social media accounts for health information, awareness, guidance or motivation for their patients. The utilization of social media for health awareness campaigns has become increasingly prevalent in recent years. The history of utilizing social media in health campaigns can be traced back to the early 2000s with the rise of platforms such as Facebook, Twitter, and YouTube.

Health campaigns
Health campaigns especially for chronic diseases like Cancer and heart diseases are increasingly common on different social media platforms because Social media serves as a cost-effective medium for launching and promoting health campaigns. Many organizations and governmental bodies use platforms like Twitter and Instagram to reach a wide audience.

Patient education
Patients increasingly turn to social media for health communication and health-related information. Online health communities, forums, and blogs enable individuals to share their experiences, offer support, and seek advice from peers. Healthcare professionals also use social media to provide valuable insights and address common health concerns.

Challenges
While social media is a powerful tool for health awareness, it comes with challenges. Misinformation can spread rapidly, potentially leading to incorrect or harmful health practices. Ensuring the accuracy of health-related information on social media is an ongoing concern.

Privacy and ethical issues
The sharing of personal health information on social media raises privacy and ethical concerns. Striking a balance between raising awareness and respecting individuals' privacy remains a delicate issue.