Sun Ferry

 Sun Ferry Services Company Limited, more widely known as Sun Ferry and formerly New World First Ferry Services (in short New World First Ferry, First Ferry or NWFF), is a ferry service company in Hong Kong. The company was established in November 1999, when it took over the eight licensed ferry routes transferred from Hongkong and Yaumati Ferry in January 2000.

Background
When the company commenced its service on 15 January 2000, it bought 14 ferries and rented seven hovercraft and catamarans from its predecessor. Since then it has introduced 10 fast vessels on Outlying Islands routes to phase out the rented vessels and to improve services.

It used to have a subsidiary, New World First Ferry Services (Macau) (abbreviated New World First Ferry (Macau)), which operated a high-speed ferry service between Kowloon (China Ferry Terminal in Tsim Sha Tsui) and Macau (Hong Kong–Macau Ferry Pier). In 2011, it was sold to Shun Tak–China Travel Ship Management Limited, the owner of TurboJET. That subsidiary has now been renamed.

Routes
It operates the following routes:
 * Central to Cheung Chau and Mui Wo
 * Circular between Peng Chau, Mui Wo, Chi Ma Wan, and Cheung Chau
 * North Point to Hung Hom and Kowloon City
 * North Point to Joss House Bay (大廟灣) (special service which only operates on Tin Hau-birthday-festival)

Ceased routes:
 * Central to Peng Chau
 * Tsim Sha Tsui to Mui Wo and Cheung Chau
 * Tuen Mun to Tai O (via: Tung Chung and Sha Lo Wan)
 * Tuen Mun to Chek Lap Kok / Tung Chung

Inter-cities
 * Hong Kong to Macau (sold to TurboJET in 2011)

Ownership
New World First Ferry was owned by NWS Holdings via NWS Transport Services. In the past, Chow Tai Fook Enterprises, parent company of NWS Holdings, owned 50% shares of NWS Transport Services until 2016.

New World First Ferry and NWS Holdings are named after New World Development, the flagship listed company of Chow Tai Fook group.

In May 2020, New World First Ferry was sold to Chinese government owned Chu Kong Shipping Enterprises. Chu Kong Shipping Enterprises is the parent company of Chu Kong Passenger Transport, which offers inter-cities passenger liner, for cities of the Pearl River Delta. Chu Kong is the alternative transliteration of Pearl River.

Following the sale, formal registration of the change of company name to Sun Ferry Services Company Limited took effect on 7 January 2021 in Hong Kong's Companies Registry.