Superunie

Coöperatieve Inkoop Vereniging Superunie B.A. is a Dutch wholesale purchasing cooperative among 14 supermarket companies. Several of these 14 represent multiple supermarket formulas (including brand licensing franchises). In total Superunie supplies about 1800 stores. Superunie has a Dutch marketshare of about 30%.

Superunie is part of European Marketing Distribution (EMD), a cooperative that has a European marketshare of about 14.8%.

Members
(as of June 2020)


 * Boni - 44 stores
 * MCD - 29 stores
 * Coop - 314 stores
 * Deen - 82 stores
 * DetailResult which includes:
 * DekaMarkt - 81 stores
 * Dirk - 123 stores (merge of Dirk van den Broek, Bas van der Heijden and Digros)
 * Hoogvliet - 51 stores
 * Jan Linders Supermarkten - 61 stores
 * Nettorama - 32 stores
 * Picnic - Online store
 * Poiesz - 69 stores
 * Sperwer Groep which includes:
 * PLUS - 270 stores
 * Spar - 445 stores
 * Sligro Food Group (Wholesale)
 * Vomar - 69 stores

Former members

 * Agrimarkt - 5 stores (taken over by Jumbo)
 * Jumbo - 283 stores
 * Golff (taken over by Spar, Poiesz and EMTÉ)
 * Sanders (taken over by EMTÉ and Sligro)
 * EMTÉ (member 1986-2019, taken over by Jumbo and Coop)

Brands
Superunie offers several housebrands to its members:
 * G'woon (Boni, Deen, Hoogvliet, Jan Linders, Coop, MCD Supermarkten and Vomar);
 * Plus (PLUS);
 * 1 de Beste (Dirk and DekaMarkt);
 * Spar (Spar).

Members have the following Superunie brands in their stores:
 * First Choice Cola (cola)
 * Bonbébé (babyfood)
 * TopVit (dairy product)
 * Melkan (dairy product)
 * Bumblies (babycare)
 * Vismarine (fish)
 * Daily Chef (instant meal)
 * Schuttersbier (beer)
 * Bon Appetit (nuts, cheeses, salades)
 * Bakkers Weelde (cake)
 * Derlon (cosmetics)