TV Globo

TV Globo (stylized as tvglobo;, "Globe TV", or simply Globo and alternatively as Global), formerly known as Rede Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Grupo Globo. The TV station is by far the largest of its holdings. TV Globo is the largest commercial TV network in Latin America and the second-largest commercial TV network in the world behind the American Broadcasting Company (ABC) and the largest producer of telenovelas. All of this makes Globo renowned as one of the most important television networks in the world and Grupo Globo as one of the largest media groups.

TV Globo is headquartered in the Jardim Botânico neighborhood of Rio de Janeiro, where its news division is based. The network's main production studios are located at a complex dubbed Estúdios Globo, located in Jacarepaguá, in the same city. TV Globo is composed of 5 owned-and-operated television stations and 122 affiliates throughout Brazil plus its own international networks, TV Globo Internacional and TV Globo Portugal. In 2007, TV Globo moved its analog operations to high-definition television production for digital broadcasting.

According to Brazilian national and international statistical data, TV Globo is one of the largest media companies in the world, and produces around 2,400 hours of entertainment and 3,000 hours of journalism per year in Brazil. Through its network, the broadcaster covers 98.6% of Brazil's territory. Recognized for its production quality, the company has already been presented with 14 international Emmys. The international operations of TV Globo include seven pay-per-view television channels and a production and distribution division that distributes Brazilian sports and entertainment content to more than 190 countries around the world.

In Brazil, TV Globo presently reaches 99.5% of potential viewers, practically the entire Brazilian population, with 5 owned-and-operated stations and 131 network affiliates that deliver programming to more than 183 million Brazilians. The network has been responsible for the 20 most-watched TV programs broadcast on Brazilian television, including Avenida Brasil, a 2012 record-breaking telenovela that reached 50 million viewers and was sold to 130 countries.

The successful programming structure of TV Globo has not changed since the 1970s: In primetime Monday through Saturday it airs four telenovelas and the newscast Jornal Nacional. The three telenovelas, along with other productions are made in the net's Projac, the largest production center in South America. The four top-rated TV shows in Brazil are Globo's flashy hourlong soap operas, called novelas, at 6 pm, 7 p.m. and 9:00 p.m. nightly, and Globo's national evening news at 8 p.m.—all from the network's own studios. Globo also produces 90% of its programming.

TV Globo (as it is known) has had a near monopoly on TV viewership and a symbiotic relationship with successive military and civilian governments. Its political and cultural sway in Brazil is unrivaled. "Globo has a very persuasive influence on diverse aspects of Brazilian society," comments Raul Reis, a former Brazilian journalist. Producing Brazilian-made programming in accordance with international technical standards, the television network grew to become the flagship of multimedia Globo Organization including cellular phone service, cable, television stations in Portugal and Mexico, book and magazine publishing, Internet and film production. Globo's cultural and financial power continues to grow. The company is dramatically expanding its role in Brazilian and Latin American media, transforming itself from an old-style family fiefdom into a twenty-first-century media conglomerate. Most recently, Globo struck a strategic alliance with Microsoft, which paid $126 million in August for an 11.5 percent share in Globo Cabo, the company's cable subsidiary. Now an international economic powerhouse, TV Globo no longer needs the perks its proximity to local power once offered: It is on the road to becoming Latin America's prime player in the world's mass-media market.

Early years
The roots of TV Globo can be traced to the beginning of the 20th century. What eventually became the Globo empire began in 1925 with the creation of the newspaper O Globo in Rio de Janeiro. In 1944, Rádio Globo went on the air and has become a school of radio broadcast news. It was the first radio network in Brazil to follow a 24-hour all news format. It had 26 wholly owned and affiliated stations.

In July 1963, Brazilian President Humberto de Alencar Castelo Branco approved a request by Rádio Globo to establish a television channel. On 30 December 1957, the National Council of Telecommunication (Portuguese: Conselho Nacional de Telecomunicações, or CONTEL) published a decree which granted a channel in Rio de Janeiro to TV Globo Ltda. Globo then started preparing the beginning of its television broadcasting operations.

In 1965, the Rede Globo de Televisão was created. It was the beginning of the Globo television network and vital component in the growth and expansion of the Globo organizations.

Globo began broadcasting on 26 April 1965 in Rio de Janeiro on channel 4. That same day, at about 10:45 a.m., Rubens Amaral formally introduced Rede Globo to viewers in Rio de Janeiro, and all over Guanabara State, with the song "Moon River" by Henry Mancini at the start of the children's show, Uni Duni Te. By May of that same year, the live telecast of the Holy Mass, which later became its longest running and oldest program, was seen for the first time. The following year, Globo purchased another television station, São Paulo-based TV Paulista, expanding its operations and beginning to dominate national television ratings. In January 1966, Globo broadcast its first major news coverage on flooding in Rio de Janeiro.

Jornal da Globo, another trademark show for the network, was the successor to Tele Globo (1965–66), the network's first news program that ran until 1966. It featured a broadcast time of 30 minutes and was hosted by Hilton Gomez and, later, Luis Jatoba. In 1967, Globo began to build its national network with the affiliation of Porto Alegre-based TV Gaúcha (now RBS TV). TV Gaúcha would become Globo's affiliate in Florianópolis in the late 1970s, when it received its current name. It is one of Globo's oldest affiliates, active since 1962, three years before Globo was launched. Uberlândia's TV Triângulo (now Rede Integração) and Goiânia's TV Anhanguera (now Rede Anhanguera) soon followed in 1967 and 1968. The now extinct TV Guajará, based in Belém, was launched in 1969, and was followed by TV Verdes Mares the following year. 1968 was also the year in which Globo's branch station in Belo Horizonte, TV Globo Minas, was launched.

JN, Jornal Hoje and the Plim-plim jingle
On 1 September 1969, the country and national television broadcasting changed with the premiere of Jornal Nacional (National News), the nation's first live newscast anchored by Cid Moreira and Hilton Gomez. Its theme music, "The Fuzz" by Frank DeVol, became one of the show's trademarks, together with the program logo and the "Boa Noite" ("Good night") closing established by the hosts. Its success was followed by the launch of Jornal Hoje (Today's News) on 21 April 1971, the same day in which its Brasilia station (TV Globo Brasília, Channel 10) was inaugurated. The program was exclusively shown on the Rede Globo Rio de Janeiro (Channel 4) flagship station until 1974 when it became a nationwide midday newscast. It broadcast its first FIFA World Cup in 1970, the same year in which the Rede Excelsior network closed down, absorbed by Globo. The network's famous Plim-Plim interval sound also debuted that year.

A new corporate image
The network's 1976 broadcasting scheduling process developed the Padrão Globo de Qualidade (Globo's Quality Standard): two soap operas, followed by its flagship Jornal Nacional, and one to two more drama shows or cinema, comedy programming and others, including Globo Reporter and the late newscasts. The programming schedule would later be adapted for regional affiliates with the addition of local news broadcasts on select hours. The process was led by Walter Clark and Jose Bonifacio de Olivera Sobrinho in 1960, when Rede Excelsior was launched (the process was inherited by Rede Globo upon Excelsior's closure in 1970). The network's audience share increased in the late 1970s, eventually clinching the top ratings spot of Brazil television. This was the reason Silvio Santos, one of the network's original variety show presenters since 1965, backed out of Globo, and moved his 11-year-old program (Programa Silvio Santos, The Silvio Santos Show) to Rede Tupi, while putting up his own network, TVS (now SBT) in the process the next year, even bringing his own show there. In the process, it would also continue the first nationwide variety show telecast that Globo had since 1966, and ten years later was also broadcast on São Paulo's RecordTV until 1987, on Rede Tupi until 1980, and on TVS, now SBT, until the present day.

Os Trapalhões began the next year, continuing until 1995, together with the network's morning news program, Bom Dia São Paulo (Good Morning São Paulo), which four years later would have a national version. 1975 would also be the first time its present corporate logo was shown: it was created by Hans Donner, and was then a colored blue sphere with a TV-shaped box with another blue ball inside. Donner also created the network's first presentation package with the new corporate logo for the first time with the help of New York-based Dolphin Productions - making Globo the first national network to use the Scanimate system of computer animation and the second TV station in Brazil to adopt it after TVS in Rio de Janeiro, the first TV channel to use the system in 1976. That year also marked the premiere of Sítio do Picapau Amarelo (Yellow Woodpecker Ranch), one of the network's famous children's series. Its first version ran until 1986, its second version was aired from 2001 to 2007 (both were live-action ones) and from April 2007, it has an animated version as well but the 2000 logo version of Globo that they used turned out to be their last.

The network's second successful FIFA World Cup telecast after its first (FIFA World Cup 1978) happened the following year (1978), followed by the premiere telecast of Globo Esporte (Globo Sports), the network's daily sports newscast, still airing before Jornal Hoje, then anchored by Luciano do Valle. That same year, Caso Especial ended its first phrase of broadcasts (it would continue until 1995, under various names), and was replaced by another teletheater program, Aplauso. The decade closed with the premiere of the Domingo Maior (Great Sunday) film block, one of the new programs Globo made for Sundays, the Cinema Especial holiday film specials, and the revival of Jornal da Globo in 1979 after a ten-year absence (it lasted until 1981), plus the Jornal das Sete (News at Seven) local newscasts of 1979–83, precursor to the network's local news programs of today. Jornal da Globo was anchored by Sergio Chapelin at the time and aired after JN Second Edition, and now had a running time of 30 minutes. Domingo Global, the musical program showcasting both Brazilian and international music, also made its debut.

At the top: Globo in a changing era of Brazilian television (1980–90)
As Rede Globo marked its 15th year of broadcasts in 1980–81, it had two major events in its sleeve. Since 1980 was the year that Rede Tupi shut down all of its operations, it surprised many former Tupi viewers and supporters with its anniversary programs. Two of them was the Festival 15 Anos (15th Years Festival) which showcased the best drama programs of the last 15 years, and the Os Trapalhões marathon, which gave itself to charitable activities for 8 long hours. It proved to many Brazilians how the network was proving well as the now audience leader in Brazilian television.

Vale a Pena Ver de Novo (It's Worth Watching Once Again), an afternoon drama block, debuted on 5 May that year. Globo Rural, its rural newscast also debuted in the same year, with Carlos Nascimento as its first presenter. By then, it was broadcast weekly, on Sundays. Another debut program was the woman-oriented TV Mulher.

More surprises and shows
1981 saw the debut of the top-rating comedy program Viva O Gordo with Jô Soares at the helm, one of the network's many mainstay comedies of the decade. Aside from its 1982 FIFA World Cup coverage in 1982, the network premiered the children's show Balão Mágico (Magic Balloon), which ran from 1982 to 1986. It was anchored by the children's musical group Turma do Balão Mágico, whose music struck a chord with its viewers. 1982 saw the Jornal da Globo relaunch in August, after two successive editions. The presenters then were Renato Machado, Belisa Ribeiro and Luciana Villas Boas, with Carlos Monforte as program commentator.

1983 saw the birth of another network hit: Vídeo Show, successfully airing until 2019. Its first program host was Tássia Camargo. The network's daily electronic magazine show (formerly a weekly program from 1983 to 1994), it gives an inside look of the network's programs and includes bloopers, interviews and even a look into Globo's historical moments. Bonner, Chico Pinheiro and Malu Mader were some of the program's early co-hosts. It had its SOS Nordeste (SOS Northeast) campaign which debuted that year led by Renato Aragão of Os Trapalhões, lasting until 1986. Another success was the top-rating drama Guerra Dos Sexos in the evening slots.

Also debuting that year were the Praça TV local newscasts (the names of the program were different depending on the state or locality it was transmitted to; RJTV, SPTV, MGTV, DFTV, NETV, ABTV, ALTV, BATV, Brasil TV, CETV, ESTV (today Gazeta Meio Dia and Boa Noite Espírito Santo), GRTV, JMTV, MSTV, MTTV, Paraná TV (today Meio Dia Paraná and Boa Noite Paraná), PITV, RNTV, SETV, between others), aired twice a day and the national version of the network's São Paulo morning newscast, Bom Dia Brasil (Good Morning Brazil), with Carlos Monforte as its first anchor, by then based in Globo's Brasília studios until 1996. By then it had two editions, only broadcast in full then in Globo's Recife, Brasilia and Belo Horizonte stations because São Paulo (1977–) and Rio de Janeiro (1983–84 and 1989–) had their own local editions (Bom Dia Praça) of the newscast.

In 1984, it not only premiered its Supercine film slot (which is aired on Saturdays), it extended Praça TV to late night as a result of the Jornal da Globo relaunch of 1982. Lasting until 1990, the 10-minute Praça TV Terceira Edição (Praça TV Third Edition) gave its affiliated stations the chance to recap the day's local news in their own networks after Jornal da Globo was aired. By then, Eliakim Araújo and Liliana Rodriguez (later replaced by Leilane Neubarth in 1984) had become its presenters, and had Jô Soares as humorist until he moved to SBT in 1988. Also premiering was Praça TV Sunday Editions, lasting until June 1987, which highlighted the news stories of the day and served as Fantastico's preview show in the midday and early evening editions. It was also the year of the Diretas Já (Direct Elections (for president) Now) campaign in some Brazilian cities from March 1983 to April 1984, in which Jornal Nacional had a mistake in carrying news about the campaign's progress.

1985–89: Globo at 20, countdown to 25
1985 was Globo's 20th anniversary. It was one of the best years ever for the channel, for various reasons. One reason was the Festival 20 Anos (20 Years Festival) showcase of previous soap operas aired on the network. Other surprises include the record breaking final episode of Roque Santeiro, then its rating-topping series, which in March, after a 10-year absence was finally shown on Rede Globo newer than its planned previous edition, and the debut of Corujão, its programming-ending block of films for all Brazilians, especially the older citizens, now rejoiced by the end of the country's military rule of 21 years. Since it is the last program before sign-off except for some days of the week, films rated for adults are shown here, followed by the network's sign-off plug, showing the next day's programming. SOS Nordeste Urgente ended its run that year, and the network formally announced its replacement, the Criança Esperança (Children's Hope) charity telethon, to be aired the next year.

In 1986, Editora Globo, the Globo publishing house, was established. It holds 10% of the Brazilian magazine market, Brazil's second largest publisher leading in several segments of the market.

1986 was the key year when Xuxa Meneghel's own show, Xou da Xuxa (Xuxa's Show) debuted on Rede Globo. Xuxa, who left the similarly formatted program Clube da Criança on Rede Manchete, joined the network and thus, her show replaced the successful Balão Mágico as a result. It was a hit among children in all the country, airing all week (from Mondays to Saturdays) for seven years until 1992. That year was also the 20th anniversary of Os Trapalhões, which lasted until 1987. The network's other big program was its coverage of the 1986 Copa Ouro, plus the first telecast of the Criança Esperança children's charity show, which Renato Aragão (of Os Trapalhões) hosted. The logo was renovated several times in the years that followed. 1987 saw yet more improved programming debut in all areas. In 1988, Vale Tudo, one of Brazilian television's best dramas, premiered on the channel followed by its Tela Quente (Hot Screen) weekly film block, aired on Mondays.

On 26 March 1989, the network's own Sunday variety program, Domingão do Faustão (Faustão's Big-Sunday), was launched as the network started to take over the Sunday afternoon TV ratings, then led by SBT's Programa Silvio Santos. Still airing on Sunday afternoons and evenings before Fantástico. Another newcomer was the Temperatura Máxima film block, airing on Sundays since 1990 (originally airing on Wednesdays). Within the year, so many series and programs premiered on the network and were aired until 1990, but the news programs got a makeover and change of presenters, especially the main newscasts and Praça TV in the local level.

Even Jornal Nacional and Jornal da Globo got makeovers and hosting changes, the former got its present version of The Fuzz plus a new studio coupled with the return of Sergio Chapelin to the program as co-presenter, its then anchors, leaving behind co-anchor Leilane Neubarth. All three presenters were replaced by William Bonner and Fátima Bernardes (the latter had already replaced Cordeiro when she moved to Jornal Hoje), becoming their first team-up in a Globo newscast since March that year, when Bernardes joined Fantástico along with Fausto Silva, becoming one of its co-hosts along with Bonner, Chapelin and others plus Chico Anysio, one of the original presenters. Bonner soon took over as Jornal Hoje principal anchor (replacing Cordeiro) and joined Jornal Nacional as one of the substitute presenters while Fatima stayed with Fantástico until the mid-1990s. They were to be married in 1993, several years after Eliakim and Leila's own wedding. The year ended with hope that next year, the 40th year of Brazilian TV and Globo's 25th anniversary year, will be one of the best years that Globo has ever seen, as shown in their years-end campaign video commemorating its 25th anniversary, in which most of the network's artists, program presenters and newscasters performed its 25th anniversary theme song. In 1990, Globo turned 25 years old. Some of its shows and programs debuted that same year, together with its anniversary presentation Festival 25 Anos (25 Years Festival) of replayed telecasts of all its best programs in the past 25 years were:


 * Escolinha do Professor Raimundo (weekday afternoons)
 * Araponga
 * Rainha da Sucata

TV Pirata ended its run that year, because of the loss of the post JN program slot ratings to Rede Manchete's Pantanal drama series, then aired on weekdays from 9:30 to 10:30 in the evening, and was reinstated in 1991. It also broadcast the 1990 FIFA World Cup that same year, and covered the 1990 congressional elections for the National Congress of Brazil.

1991–1992: The countdown to 30 years and Globosat Networks
1991 saw the birth of Globosat, the Globo Organization's own cable service, of which Rede Globo was but part. By then, it had only 4 channels, compared with more than 30 channels today. Another big surprise also came that year in the form of O Dono do Mundo, another of its top record dramas, plus Vamp, its highly successful 7 P.M. soap, which would later become a South American hit. Plantão JN, Globo's own breaking news service was relaunched into Plantão da Globo that year, and Fausto Silva began hosting his own New Year's program. Globo became the official network for The Simpsons when it made its national premiere. Its 6:00 soap opera, Felicidade, marked yet another first for the network because it had a woman director, Denise Saraceni, for the first time in national television drama history.

By the next year, President Collor's impeachment trials and the 1992 Barcelona Olympics were all covered by Rede Globo's news and sports teams. Globo became the official network for the 1994 FIFA World Cup, and it carried to the television audience all over the nation the journey of the Brazil national football team into its fourth championship. It would be also a great year for its drama and news departments. However, May Day celebrations that year were marred by the sudden death that same day of the nation's Formula One hero, Ayrton Senna, during the 1994 San Marino Grand Prix. As the official F1 broadcaster, it brought the sad news of his demise to the nation and covered its aftermath with special coverages and the huge national mourning for his sudden loss.

1995–1999: Into the 21st century and the 5th century of Brazil
Globo turned 30 on 1 January 1995. The highlights of the year included the opening of the brand new Estúdios Globo studios and the launch of a new youth oriented program: Malhação, plus its Festival 30 Anos (30 Years Festival) commemorative series. It was the year that Os Trapalhões ended a long successful run on the network, and the Plim Plim interval idents were updated by various cartoonists for the anniversary. Globo suffered a year of audience losses but in 1996 audience share began to increase until they were the nation's number one network, aided by brand new programs (among them were the telenovela O Rei do Gado and the very popular sitcom Sai de Baixo) and its coverage of the 1996 Summer Olympic Games in Atlanta, coupled with changes in the newsrooms. Globo was the first Brazilian network to have its own news channel, Globo News, which started in the same year. Now based in both São Paulo and Rio de Janeiro, the latter the main headquarters, it broadcast replays of Globo news programs, and had its own news programs and commentaries. The network ratings were threatened by the top rated programming from SBT and Record, but in 1998 the network recovered its top place with its 1998 FIFA World Cup live coverage, although violent images became an issue when its 9 P.M. telenovela Torre de Babel was pulled off the air. Holiday programming was boosted by its New Year's Eve premiere of Show da Virada, Aloysio Legey's creation and Brazil's response to international New Year television celebrations worldwide. That year was also the start of its ground breaking Brazil 500 project aimed at preparing the nation for its 500th anniversary of European discovery.

Globo has since expanded to become the largest TV Network in Brazil, with over $2 billion in revenue in 1992.

2000: Globo at the beginning of the new millennium and the golden year of Brazilian television
2000, the 35th anniversary of Globo, the 50th of Brazilian television and the 500th for Brazil, was highlighted by its TV Ano 50 series honoring the first five decades of Brazilian television, and the Brazil 500 festival concert, the launch of three brand new variety shows (the Saturday afternoon hit Caldeirão do Huck, the late weeknight Programa do Jô with Jo Soares and Altas Horas, with Serginho Groisman, aired on Sunday midnights), new dramas, and its 2000 Summer Olympics coverage, and was capped off by the Titanic two-part premiere in December as part of Cinema Especial (for the first time in Brazilian TV), another ratings record breaker. Globo became a pioneer in reality-based programming with the premiere of two reality programs: Big Brother Brasil and No Limite, the former of which would continue to air for a total of twenty seasons.

2001–2003: The success of O Clone, coverage of the World Cup and the death of Roberto Marinho
2001 started well for Globo, despite a fire at the Xuxa Park set in January that caused the show to end its run. The network had low audience ratings in several programs, two dramas were national hits, and the second version of Sítio do Picapau Amarelo children's program debuted. In the news departments the network covered the 9/11 attacks in the United States, and continued its coverage in the long aftermath.

On 1 October 2001, O Clone debuted and enjoyed both critical and popular success. It was written by Glória Perez and featured a large cast of stars. The telenovela was exported to 91 countries and has also become an international success.

Globo aired the 2002 World Cup as national broadcaster. On 23 November 2002, the Canadian rock band Rush came to Rio de Janeiro, and performed a 3-hour-long set at the Maracanã Stadium. This concert was broadcast live on Globo and later released on DVD.

On 6 August 2003, owner and president of Globo, Roberto Marinho, died at age 98 in a hospital in Rio de Janeiro. His three children assumed leadership of the network in the aftermath and Globo provided national coverage of the mourning that followed up till his burial.

2004–2019: Continued dominance, decline of telenovelas, and Globo vs. Record
For Globo, 2004 was the beginning of the long decline of viewership support for its legendary telenovelas, but the year was one of the strongest for television drama as telenovelas Da Cor do Pecado and Senhora do Destino made high ratings one after the other. The year saw its 2004 Athens Olympics Coverage as well and debuted Brazil TV in the afternoon bringing national news stories for satellite viewers.

2004–2005 was the year that changed the network's viewers as it marked its 40th anniversary years with mixed feelings, due to the improving situation of Rede Record, to which some Globo talent began decamping. The year ended in a high note for the network: Alma Gêmea and Belíssima scored high audience ratings in drama, and the network transmitted to viewers nationwide the robbery at the Central Bank of Fortaleza via TV Verdes Mares.

2006 started out with the record-breaking live coverage of U2's successful 20–21 February São Paulo concerts, another triumph in the audience ratings. Despite several scandals that rocked the network it did a great job covering the 2006 FIFA World Cup and the Presidential elections of that year. By 2007, Globo began its digital television broadcasts, and several hit programs were aired, including hit 9 pm drama Paraíso Tropical. The network also became the official home for the broadcasts of the 2007 Pan-American Games held in Rio de Janeiro. That same year, the "Plim Plim" idents were returned after Globo stopped using these idents since 1995. Globo revised its logo yet again in 2008 (resizing the screen from 4:3 to 16:9), and started using its iconic logo for its O&O stations nationwide. Its Rede Fuso program for states outside the Brasilia time zone launched, affecting programming in these areas.

2009 saw Globo witnessing the victory of Caminho das Índias in the national ratings in the 9 pm slot, which earned it an International Emmy Awards nomination and subsequent win, alongside the high rating 6 pm soap Paraíso, a reboot of the 1982 original, the first 6 pm drama since 2007 to post high audience ratings. The death of Michael Jackson that June was honored with a special Globo Reporter on 26 June, the day after his death, and made an historic effort to broadcast the golden jubilee concert of Roberto Carlos in HD on 11 July. In August, Jornal Nacional celebrated its 40th anniversary. All this happened just as the Globo-Record rivalry erupted yet again late in the year, given several reports on Globo's news programs that countered those on Record that were targeting the network.

The IBOPE ratings of São Paulo metropolitan area shows that Globo telenovelas has lost, between 2004 and 2008, 26.2% of viewership, although Globo is still the leader network. Its previous 9 p.m. telenovela, Viver a Vida, had an average rating of 37 points, an all-time low for Globo. But eventually overtaken by Passione (2010–11) and Insesato Coração (2011), who obtained an average of 35 points. These indices showed improvement in the ratings of the telenovelas Fina Estampa (2011–12) and Avenida Brasil (2012). In 2005, a Globo telenovela's rating reached 38% but by 2010, another telenovela garnered just 25.4%. Record's telenovelas grew in popularity, as from 6.5% in 2005, the ratings more than doubled to 14% in 2010.

Globo was hit hard in news: Jornal Nacional, Bom Dia Brasil, and Fantástico lost 27%, 20%, and 29% of their audiences, respectively, as three Rede Record news programs (Jornal Da Record, Fala Brasil, and Domingo Espetacular) posed serious competition. In addition, Fala Brasil, as of 2010, has overtaken Bom Dia Brasil, while Domingo Espetacular overtook Fantástico in Goiânia, Belém, and Fortaleza. Telenovelas in the 1980s easily reached over 50 present, Vale Tudo and O Salvador da Pátria being notable examples.

In 2010, as Globo celebrated its 45th year, viewers watched Globo's coverage of the Rio de Janeiro floods in January, attacks by drug gangs in April, plus the historic arrest that November of two suspects in the Tim Lopes case from 2002. Despite the rising tide of support for Record programs, part of the big triumphs in this anniversary year was the Ti Ti Ti remake, which was one of the year's top rating dramas (also the first HD soap to be produced and made in this format on the 7 pm slot), the first 6 pm drama made in HD, Araguaia, and its JN no Ar project on Jornal Nacional, aiming to viewers nationwide with the newscasts visiting various Brazilian cities. In 2011, the year Globo launched its present slogan, O Clone was rebroadcast on Vale a Pena Ver de Novo, the longest in the history of that block and a ratings winner in its timeslot. Insensato Coração, the first ever drama to be officially declared a 9 pm Drama (Novela das Nove) after years of titling them as 8 pm soaps, aired with great successes for 8 months that year. Alongside it was the first Globo news program in HD, Bem Estar, which debuted that February. April saw the record breaking Cordel Encantado debut episode, resulted in it being one of its highest rating 6 pm dramas to date and a hit among viewers nationwide. Xuxa celebrated her silver jubilee on the network with a special TV Xuxa episode that 2 July – the same day Glee hit Brazilian TV screens.

The year of 2012 saw more hits with its debut season of the national version of The Ultimate Fighter, followed by yet another number one drama at the 9:00 pm slot, Avenida Brasil, as well as the modern reboot of the 1975 drama Gabriela. That April, the network made an overnight telecast of UFC 146 in both analog and high definition to national viewers.As the network celebrated its golden jubilee in start of 2015, shaken by the unexpected move of Xuxa Meneghel to Record, the celebrations began on 2 January with a special retrospective showing of past miniseries. However, primetime dramas at the 9 pm slot were on the losing edge, especially during the second quarter of the year, given the poor standing of Babilônia against other networks in its time slot, the lowest ever ratings in recent years for a 9:00 pm drama, but would rebound once A Regra do Jogo premiered on 31 August. It won at the New York International Film and Television Festival in April, and the launch that spring of the network's own on demand video site, Globoplay.

2016 saw Globo become the official broadcaster of the 2016 Summer Olympics, the first Olympic Games to be held in South America.

On 8 January 2019, Globo announced that Vídeo Show would be cancelled after 35 years due to declining ratings.

2020–present
On 12 March 2020, Globo announced plans to suspend production of all of its existing telenovelas and the vast majority of its series in order to comply with global restrictions that were put in place for the COVID-19 pandemic, with Big Brother Brasil continuing to be filmed without an audience for the remainder of its twentieth season. On 26 October 2020, Globo announced GExperience, an interactive experience in which visitors will be able to go behind the scenes of a live TV show and see memorabilia from Globo's most famous novelas. Building work began in November 2020 and the experience is expected to open in April 2021 at the Market Place shopping centre in São Paulo. Also, on 26 April 2020, Rede Globo is celebrating its 55th anniversary due to the COVID-19 pandemic. There are appearing different faces that they wear masks and have different emotions in the ident.

2021
On January 25, Fausto Silva announced that he would retire from his variety show Domingão do Faustão at the end of the year. His timeslot was filled by a new version of Domingão hosted by Luciano Huck, while Marcos Mion took over Huck's previous show Caldeirão. Meanwhile, Silva moved to rival network Band where he debuted a new show on weeknights.

Due to the COVID-19 pandemic, in early March 2021 Globo decided to remove actors over the age of eighty from the recordings of soap operas. Less than two weeks later, actors over 69 were also removed. On March 23, the broadcaster stopped recording soap operas and series until April 19, due to the worsening of the COVID-19 pandemic.

On April 1, Globo sold its record label Som Livre to Sony Music for an undisclosed amount. On the 15th, the network started to make available its soundtracks of soap operas and series, in addition to podcasts and songs used in the musical realities in the Deezer application, also creating an exclusive package in Globoplay for subscribers with a free year on the premium account.

On April 28, Grupo Globo replaced the chairmanship of the Board of Directors, which had been occupied by Roberto Irineu Marinho since August 2003, when his father and founder of the conglomerate, Roberto Marinho, died. With the unanimous approval of the Board, his brother João Roberto Marinho assumed the presidency, and Roberto Irineu became vice-president of the group, along with the younger brother of the three, José Roberto Marinho.

On May 27, the rights to all matches in the 2022 World Cup qualifiers were acquired. Until then, the channel held the rights only to matches played by the Brazilian and Argentine teams as principals. The acquisition of the games came to be seen as a counterattack, as the broadcaster lost the bids for the broadcasting rights of the UEFA Champions league (season 2021/22 to 2023/24) and the 2021 Copa América to SBT.

Globo's general audience in June was the worst for that month in the network's entire history. With 11.3 points, it was the third consecutive month with decreasing audiences.

On September 28 it was announced the end of Malhação, after 27 seasons. The last unreleased season to air was (Toda Forma de Amar/Every way of loving), which had an early finale due to measures to contain the COVID-19 pandemic. Since then, only reruns such as (Viva a Diferença/live the difference) and (Sonhos/Dreams) have been shown, leading to the cancellation of productions for the seasons (Transformação/Transformation) and (Eu Quero é Ser Feliz/I want to be happy). The station's planning is for a new schedule to replace the teen soap opera time.

On October 25, Globo and CONMEBOL reached an agreement and opted to terminate the arbitration in Switzerland, due to the termination of the contract in August 2020 for the broadcasting rights of the Copa Libertadores between 2019 and 2022. broadcaster may return to participate in negotiations regarding the broadcasting rights of the event between the years 2023 and 2026.

Controversies
It has been popularly alleged that TV Globo's absolute dominance in Brazilian television has allowed its proprietors to influence public opinion in the country, such as during the 1989 presidential campaign, when it broadcast an edited version of the candidates' debate favoring Fernando Collor de Mello to Luiz Inácio Lula da Silva. Globo's history and influence was chronicled in the 1993 British documentary Beyond Citizen Kane, which compared it to that of the fictional character Charles Foster Kane.

In 1994, Jornal Nacional, Globo's nationwide television news show, was forced by the Superior Court of Justice to read a statement by then Rio de Janeiro's governor, Leonel Brizola. The group was found guilty of defaming Brizola in a newspaper article and on television. The court granted Brizola the right to address a response on Globo's Jornal Nacional, which had Cid Moreira to read Brizola's response.

In 2016, Globo generated worldwide controversy when The Guardian reported that the network had replaced the winner of its Globeleza carnival pageant because she was deemed to be too "black". The winner, Nayara Justino, had been selected after winning a vote on one of Brazil's most popular TV shows. Globo denied any wrongdoing.

Logo and identity
Globo's original logo was a stylized star, with shapes evoking the number 4—in reference to the channel number of its original station. In 1966, it was replaced by a circle with a mesh design; in 1969, after becoming a full network, the mesh circle was accompanied by seven interlocking circles in a horizontal row, representing Globo's seven original affiliates. The current Globo logo, consisting of a globe, a cut-out representing a television screen, and a second globe within the "screen", has been used in various forms since 1976, and was created by the German-born Austrian-Brazilian designer Hans Donner (pt; de).

The original version, colored in blue and white, was replaced by a shaded metallic version in 1982. The following year, the same logo gained a three-dimensional version. In 1986, the logo adopted its longest-standing iteration, which rendered the two globes in silver, and fills the "screen" with a rainbow-colored gradient. The rainbow globe logo remained relatively unchanged through 2021, with changes limited to how the spheres and screen were rendered, such as in 2008 (where its materials were made less intricate, and the screen cut-out was made rectangular in reference to the 16:9 aspect ratio and digital television), and in April 2014, where the metallic shading was replaced by a simpler white gloss, and a solid, two-dimensional version of the logo was used more frequently in marketing. Network staff stated that this version of the logo was intended to make it more "alive" and diverse, and make it better-suited for multi-platform use.

By 2021, as part of a wider reorganization of Globo's media assets, Rede Globo had begun to phase in a rebranding to "TV Globo" (stylized in lowercase as "tvglobo"). TV Globo unveiled a revamped logo and identity in December 2021, developed by a team led by new chief art director Ricardo Moyano (who replaces the outgoing Donner). The three-dimensional version of Globo's new logo carries a softer, shaded appearance, and replaces the rainbow motif with variants of the logos carrying different color schemes (such as a light blue version with an orange and pink screen). The new branding will be phased in throughout 2022, and also includes refreshes of other Globo programs and presentation elements.

Availability
Globo is simulcast in analogue and digital television, in standard definition and 1080i high definition. On 2 December 2007, test simulcasts for 1080i begin in the São Paulo market; Rio de Janeiro, Brasília and Belo Horizonte followed in February 2008, with other capitals following in the next months. Prior to this, Rede Globo had provided 480i standard definition service.

Globo is broadcast in metropolitan areas through a number of owned-and-operated stations including Globo Rio de Janeiro (Rio de Janeiro), Globo São Paulo (São Paulo), Globo Brasilia (Brasília), Globo Minas (Belo Horizonte), Globo Nordeste (Recife). Rede Globo programming is also carried into other areas of regional Brazil by 120 locally branded affiliate television networks owned by third-party companies. Rede Globo reaches 98.53% of Brazil.

International distribution
Launched in 1999 and now with more than 620,000 subscribers, as of 2012, Globo TV International (TV Globo Internacional) has been operating satellite television channels worldwide, including in the Americas, Portugal, the Middle East, and Africa, bringing a mix of entertainment, news and sports programming sourced from Globo TV, GNT, Globo News, Canal Viva, Canal Futura and SporTV, to Brazilian and other Portuguese-speaking people (Lusophones). Two distinct international feeds originate live and directly to viewers around the world from the network's broadcast center located in Rio de Janeiro, the Globo TV Europe/Africa/Middle East feed and Globo TV Americas. A third Globo TV Asia feed originates from Japan by IPC and is based on material recorded earlier in the day from the Americas feed which is replayed on a tape delay schedule more suitable to the Far East Asia time zones.

TV Globo Portugal is a subsidiary of Rede Globo based in Lisbon. It airs three channels for Portugal and the international versions of TV Globo for Europe and Africa. Globo Premium and PFC (Brazilian football) channels are available across platforms as premium channels. A similar basic cable and satellite Globo channel is currently available on NOS platforms on channel 10, as an exclusive due to a contractual agreement. TV Globo channels in Portugal differ from other Globo channels due to contractual agreements with SIC network in Portugal, which holds first run rights to some Globo TV programming such as telenovelas.

In the United States, Globo TV International is available nationwide in standard definition via satellite services (Dish Network, and DirecTV) (which also offer Globosat's Brazil football coverage channel Premiere Futebol Clube) and by Over-the-top IPTV provider Dishworld. In the U.S., various cable operators like Charter Spectrum in New York; Comcast in Miami, Boston, New Jersey; Bright House Networks in Orlando, Tampa; RCN in Boston and Atlantic Broadband in Atlanta carry the channel on their systems as Switched video. In Canada, it is available through Rogers Cable and the NEXTV IPTV service, and in Mexico and South American countries, it can be seen on SKY satellite. Globo TV International was broadcast in Australia and New Zealand via UBI World TV until June 2012 when UBI ceased operations.

Online
Globo.com is the Internet portal arm of the company and has large historical video library and provides part of current content recorded and live TV news and special shows such as Big Brother Brasil. It broadcast the World Cup 2006 games live in 480i and 480p. The portal also provides large access to media conglomerate products such magazines, newspapers and live radio. The domain attracted at least 1.8 million visitors annually by 2008 according to a Compete.com study and is ranked 104th most accessed site in the world according to Alexa.

Globoplay
Globoplay is a digital video streaming platform on demand created and developed with the idea of Valdir Miranda who registered the domain in 2013 and added an idea for Grupo Globo, which had its launch done on October 26, 2015. In 2020, it established a brand of 20 million users and became a national leader in streaming. The application has been available since November 3, 2015 through the App Store and Google Play. Also, it has a web OS version from LG Electronics. The web version can be accessed on the company's website. In February 2016, the mobile app gained compatibility with Chromecast. Are being developed for TV's from Samsung, Philips, LG Electronics, Panasonic, and in April 2017, a TCL launch of the P2 Ultra HD TV, whose remote control has a power button.

Stations

 * List of TV Globo affiliates