Talk:Demand-side platform

Clean up lead paragraph
This is a very awkward sentence in the lead paragraph:

Real time bidding for displaying online ads takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.

There are too many problems with it to enumerate. It needs a rewrite.Mathglot (talk) 19:25, 8 January 2013 (UTC)


 * I tried, it seems to have gotten a little better)) - Leonid "Leo" Belov (talk) (contribs) 18:50, 18 April 2023 (UTC)

Indiscriminate list
I have reverted (for a second time) a list of companies (possibly non-notable). The WP:BURDEN is on the person who wants to include this list to support its inclusion, and so far all we have is an editor's assertion and a Canadian source. The cited source appears to list IAB Canada members only, whether they are notable or not. The fact is, only one is notable enough for a Wikipedia entry.

Wikipedia is not a list of indiscriminate information. The presence of lists like this in articles tends to become a spam magnet. I've seen this many times before.

Lists (stand-alone lists) describes the criteria for such a list. I don't see any but one item meeting the criteria for this guideline, given the single source currently in the article. ~Amatulić (talk) 16:31, 12 May 2014 (UTC)
 * I just took out a number of spammy wikilinks. Anons and SPAs keep putting these in, mostly as redlinks. If it doesn't already have a Wikipedia article, please don't link to it. Thanks. John Nagle (talk) 22:34, 1 March 2017 (UTC)