Talk:Digital marketing/Archive 7

Semi-protected edit request on 5 January 2020
I want to make my website in the reference are so that anyone can learn digital marketing in free of cost and boom their future Xenanx24 (talk) 09:46, 5 January 2020 (UTC)
 * Red information icon with gradient background.svg Not done: that is not the point of this page DannyS712 (talk) 10:32, 5 January 2020 (UTC)

Semi-protected edit request on 6 January 2020
In the part :

Measuring the Effectiveness of Digital Marketing Campaigns

Although the ultimate criteria to evaluate any business initiative should be its return on investment or any other financial metrics in general, the evaluation criteria and metrics for the digital marketing campaigns can be discussed in more details.

The criteria and metrics can be classified according to its type and time span. Regarding the type, we can either evaluate these campaigns "Quantitatively" or "Qualitatively". Quantitative metrics may include "Sales Volume" and "Revenue Increase/Decrease". While qualitative metrics may include the enhanced "Brand awareness, image and health" as well as the "relationship with the customers".

The first " criteria - should be criterion Wbenjy (talk) 14:58, 6 January 2020 (UTC)


 * ❌. (The plural as part of the __ or __ bit made this kind of an edge case). However, this whole section was generally bad, and I just removed it all.  –Deacon Vorbis (carbon &bull; videos) 15:57, 6 January 2020 (UTC)

Semi-protected edit request on 11 January 2020
Lead Generation - Lead Generation the main goal of all Digital Marketing Channels. Businesses spend in order to get leads. A lead is defined as prospective customer who has potential interest in your business products or services. Lead Generation as per hubspot falls into consideration stage. It is a process wherein a customer who has visited your website and filled the form, has consideration towards your business services or products. Lead Generation in digital marketing is achieved by all channels i.e. Social Media Marketing, SEO, Google Adwords, Email Marketing etc. Atwtours123 (talk) 03:15, 11 January 2020 (UTC)
 * We would need to start with a source. Please don't add promotional links. Kuru   (talk)  03:41, 11 January 2020 (UTC)

Semi-protected edit request on 16 January 2020
Online first to first online Dollypfizzle (talk) 11:43, 16 January 2020 (UTC)
 * Not clear what the request is here. Kuru   (talk)  12:11, 16 January 2020 (UTC)

Semi-protected edit request on 5 February 2020
While I was reading this article, I found out that a citation is needed for this statement (With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant part of marketing technology). From my findings, I found a relevant article (spam redacted) that can serve as a reference against where the citation is needed. Starciu4 (talk) 22:29, 5 February 2020 (UTC)
 * That's a promotional marketing blog. We can't use blogs as sources as they're not reliable. – Thjarkur (talk) 23:21, 5 February 2020 (UTC)

Semi-protected edit request on 24 February 2020
Marketing in simple terms is defined as marketing your business services and products using digital devices like Mobiles, Laptops, Desktops etc. via digital channels such as SEO, Social Media, Email Marketing, Google Adwords, Content Marketing etc. using a medium called as Internet. Nileshgoenka (talk) 05:17, 24 February 2020 (UTC)
 * Red question icon with gradient background.svg Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate.  JTP (talk • contribs) 05:20, 24 February 2020 (UTC)

Semi-protected edit request on 27 February 2020
Add the word "service" in your description of 6. Social network service. Torranasu (talk) 04:40, 27 February 2020 (UTC) Torranasu (talk) 04:40, 27 February 2020 (UTC)
 * ✅, thanks for spotting the typo. Altamel (talk) 05:13, 27 February 2020 (UTC)

Semi-protected edit request on 13 March 2020
This edit is in regard to a permanent dead link on "EBSCO Publishing Service Selection Page". Eds.b.ebscohost.com. Retrieved 10 January 2018. ([3])

Our content writer has done the research and developed content for the missing reference #3 This research has the most recent details about the history of digital marketing from 1990 to 2020 modern digital marketing platforms and tactics. Please let us know if it is useful or needs changes.

Thanks Earza (talk) 21:50, 13 March 2020 (UTC)
 * I'm sorry, your content writer is free to donate his time here and contribute to the encyclopedia, but this is not a good place for your content marketing efforts. Just replace the dead ref to references to reliable sources, if you're actually looking to help. Kuru   (talk)  22:11, 13 March 2020 (UTC)
 * In addition to being WP:REFSPAM, your source is not reliable and it even cites this very Wikipedia article (WP:CIRCULAR) – Thjarkur (talk) 22:13, 13 March 2020 (UTC)

Semi-protected edit request on 16 March 2020
There are broken links in this article: http://eds.a.ebscohost.com/eds/pdfviewer/pdfviewer?sid=bdb6c9a5-c01c-4b99-8b9d-611e4500abf0%2540sessionmgr4003&vid=1&hid=4202 http://eds.b.ebscohost.com/eds/pdfviewer/pdfviewer?sid=484a9795-b6bb-4ed8-a329-e4c2c29f7707%2540sessionmgr114&vid=1&hid=103 Kindly replace these links with some valuable content links. Kindly consider https://digitalcrafts.in/ or any of its blogs as a replacement, if you find it valuable. Umesh.saha2 (talk) 13:18, 16 March 2020 (UTC)
 * Thanks for letting us know, however: Red question icon with gradient background.svg Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate.	Also WP:COI might apply. — Preceding unsigned comment added by DarthFlappy (talk • contribs) 16:20, 16 March 2020 (UTC)

Semi-protected edit request on 26 March 2020
under the section Ineffective forms of digital marketing- channels- 8 Online public relations. video advertising, i would like to add a quote from "Understanding Digital Marketing, 4th edition" pag. 273: In a survey of marketing professionals (https://www.vidyard.com/ascend-2-the-benchmarks-for-video-marketing-victory/), the top five barriers to successful video marketing were said to be: - Lack of effective strategy (44%) - Inadequate video budget (41%) - Lack of compelling content (40%) - Lack of production resources (39%) - Lack of performance metrics(30%) Giorgiowikipi (talk) 10:49, 26 March 2020 (UTC)
 * I don't find these kinds of numbers to be encyclopedic enough to include, they don't really mean anything apart from being presentable on marketing pitch decks. – Thjarkur (talk) 11:06, 26 March 2020 (UTC)

Edits Made
Hi all, please see my initial edits, then the fix chain. I personally think that the language is not too technical, but would love your thoughts and am happy to make the next round of edits less refined, if that is what is desired by the community. Also, not sure why an article from LinkedIn Pulse, by a well renowned teacher, speaker and author would be pulled out and cited as not being credible? Can anyone provide insight here? Thanks! LilMew88 (talk) 16:20, 21 May 2020 (UTC)


 * What is a "fix chain", and what does "less refined" mean in this context? As pointed out at the Teahouse, we have to avoid jargon, phrases like "enhancing bottom line results" or "evolving brand narratives" which have zero meaning in the real world, and phrasing such as "nurturing interaction between brands and consumers" or "engaging consumers in the conversation" which is insidious and rather misleading. The LinkedIn source may or may not be appropriate; it is currently in the article. It speaks only to an audience of marketers, but that's not necessarily a problem as long as it does support the information. --bonadea contributions talk 21:32, 21 May 2020 (UTC)

Semi-protected edit request on 31 May 2020
1. Add the word Laptop after mobile phones in the first line of your overview of describing digital marketing.

2. 5th line of overview, please change it to email direct marketing to email marketing.

3. In the section of New non-Linear marketing approach, please add these stats of 2019:

51% of shoppers surveyed say they use Google to research a purchase they plan to make online. (Think with Google, 2019) (Source: https://www.hubspot.com/marketing-statistics)

59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. (Think with Google, 2019) (Source: https://www.hubspot.com/marketing-statistics)

70% of shoppers surveyed say the ability to shop in-person/ in a store is important when deciding which brand or retailer to buy from. (Think with Google, 2019) (Source: https://www.hubspot.com/marketing-statistics)

HamzaRampur (talk) 12:43, 31 May 2020 (UTC)
 * Yellow check.svg Partly done: Line 5 is being left as is. Email and Email direct are the same thing and cause undue weight on the article.


 * 1) 3 is being declined. Hubspot is user edited and the numbers can be changed by someone or something. Galendalia Talk to me CVU Graduate 16:08, 5 June 2020 (UTC)

Invalid Outbound Link for Note [45]
The link to Note [45] was no longer available - https://www.marcaglobal.us/strengthening-your-companys-digital-marketing-capabilities/ (Brown, Blair. "Strengthening Your Company's Digital Marketing Capabilities". Marca Global. Retrieved 2020-06-02.)

May I suggest to replace with this link instead - https://outrankco.sg/blog/concept-of-strengthening-digital-marketing-plan/ ("Concept of Strengthening Digital Marketing Plan")

Hwlw2655 (talk) 12:53, 8 October 2020 (UTC)
 * thank you for pointing this out. As already pointed out here, outrankco.sg is not a useful source. Nor was the previous reference, judging from the archived version, so that should never have been in there in the first place. --bonadea contributions talk 13:00, 8 October 2020 (UTC)