Talk:Digital marketing channels in the sharing economy

"Prioritizing clicks refers to display click ads, although advantageous by being ‘simple, fast and inexpensive’ rates for display ads in 2016 is only 0.10 percent in the United States. This means one in a thousand click ads is relevant therefore having little effect. This displays that marketing companies should not just use click ads to evaluate the effectiveness of display advertisements (Whiteside, 2016).[61]" Should be improved by not dismissing any advantages of digital marketing forms. "Corey Morris shares some of the benefits of the Pay-per-click marketing method in his 2021 article, '7 Powerful Benefits of Using PPC Advertising.' Click ads are one of the most effective forms of marketing in viewing conversion rates and tracking goals. It's also an effective way to see which marketing pieces are drawing attention and leading to sales vs. which ones are not. This method allows for a lot of customization within the target audience, such as keywords and placements. Pay-per-click ads, or PPC, are a very good starting point for your marketing and run best along with other marketing methods to compare data. However, it's important to recognize that click ads are on a pay-per-click basis, and not every click will lead to a sale. There are other similar methods that have similar benefits without the need for obsessive tracking throughout the duration of the ad's run time."