Talk:IDEA Health and Fitness Association

What IDEA???
hellO! "IDEA Health & Fitness Association is a membership association for fitness and wellness professionals..." But I dont see anywhere- What does this article's very first word mean? Why is "IDEA" in 'all caps' in  "IDEA Health & Fitness" ? Please explain what the *IDEA* is- Is I.D.E.A. an acronym? Then please explain what the acronym stands for. Otherwise, please explain the purpose behind the name "IDEA". Such information is lead-paragraph material if it is at all notable. Encyclopedic writing is based on our own clear understandings of ALL the terms we employ; only then can we aim to convey our global understanding for society's benefit.  Hilar leo  Hey, L.E.O. 14:15, 29 August 2011 (UTC)