Tamako Market

Tamako Market (たまこまーけっと) is a Japanese anime television series produced by Kyoto Animation, directed by Naoko Yamada, and written by Reiko Yoshida. Tamako Market centers of a young girl named Tamako Kitashirakawa, the daughter of a mochi shop owner located inside a shopping district in Kyoto's Kamigyo Ward as her life becomes complicated with friendships, rivalries and the arrival of a peculiar bird, named Dera Mochimazzi, from a nearby tropical island.

The series aired in Japan between January 10 and March 28, 2013. The anime has been licensed in North America by Sentai Filmworks and adapted into English. A film sequel, Tamako Love Story, premiered in Japan on April 26, 2014, paired with a short film titled Dera-chan of the Southern Islands. In 2023, Kyoto Animation announced a new project to celebrate the anime's 10th anniversary. The Tamako Market series and the Tamako Love Story movie were later screened in theaters in June 2023.

Plot
Tamako Kitashirakawa is the eldest daughter of a family which runs the Tama-ya mochi shop in the Usagiyama Shopping District (うさぎ山商店街). One day, Tamako encounters a strange talking bird named Dera Mochimazzi who comes from a distant land searching for a wife for his country's prince. After becoming overweight from eating too much mochi, Dera ends up becoming a freeloader in Tamako's home. The series follows the everyday life of Tamako, her friends, family and neighbors, and this peculiar bird. As well as keeping track to the main course of events, Tamako Market and the following Tamako Love Story film cover the emotional lives of the characters, particularly Tamako's childhood friend Mochizō's crush on her and both of them being too shy to open up to each other.

Main characters

 * Tamako Kitashirakawa (北白川 たまこ)
 * The title character and the main protagonist of the series, Tamako is a kind, cheerful and somewhat clumsy first-year in high school whose family runs a mochi shop in their town's shopping district called Tama-ya. She enjoys her high school life and the baton club with her friends Kanna and Midori. She helps her family run the shop and invent new kinds of mochi. Her birthday is on New Year's Eve and is often forgotten due to the busy schedule, but Tamako devotes herself to helping in the shop. Tamako is nervous about public speaking and has problems swimming in addition to being somehow clumsy. Tamako is shown to be rather slow in catching up with some things, particularly regarding people's feelings about love. She is one of the few characters that does not know Mochizō has a crush on her, and she fails to pick up on her sister's crush. Tamako feeds Dera mochi on a regular basis, and she feeds him too much for his size, making him bloated and unable to fly properly.
 * The title character and the main protagonist of the series, Tamako is a kind, cheerful and somewhat clumsy first-year in high school whose family runs a mochi shop in their town's shopping district called Tama-ya. She enjoys her high school life and the baton club with her friends Kanna and Midori. She helps her family run the shop and invent new kinds of mochi. Her birthday is on New Year's Eve and is often forgotten due to the busy schedule, but Tamako devotes herself to helping in the shop. Tamako is nervous about public speaking and has problems swimming in addition to being somehow clumsy. Tamako is shown to be rather slow in catching up with some things, particularly regarding people's feelings about love. She is one of the few characters that does not know Mochizō has a crush on her, and she fails to pick up on her sister's crush. Tamako feeds Dera mochi on a regular basis, and she feeds him too much for his size, making him bloated and unable to fly properly.


 * Mochizō Ōji (大路 もち蔵)
 * Mochizō is Tamako's childhood friend whose family also runs a mochi shop called Ōji-ya or in the new name Ricecake Oh!Zee, a mochi shop located across from Tama-ya. Though their fathers are not on good terms due to business competition, he and Tamako are good friends. He is in love with Tamako, and has been in love with her for a few years. Since their bedroom windows face each other, Mochizo and Tamako often talk via a "cup and string" system that he made when they were kids. He is shown to be nervous with public speaking, despite telling Tamako to let him take over speaking in the shopping district meeting. His name comes from the fact that he was born on Mochi Day (October 10).
 * Mochizō is Tamako's childhood friend whose family also runs a mochi shop called Ōji-ya or in the new name Ricecake Oh!Zee, a mochi shop located across from Tama-ya. Though their fathers are not on good terms due to business competition, he and Tamako are good friends. He is in love with Tamako, and has been in love with her for a few years. Since their bedroom windows face each other, Mochizo and Tamako often talk via a "cup and string" system that he made when they were kids. He is shown to be nervous with public speaking, despite telling Tamako to let him take over speaking in the shopping district meeting. His name comes from the fact that he was born on Mochi Day (October 10).


 * Dera Mochimazzi (デラ・モチマッヅィ)
 * Dera is a bird that speaks Japanese, with a little bossy tone, that ends up staying at Tamako's house. He is a noble attendant for a royal court from a tropical island and was on journey to find a bride for its prince. However, after gaining an affinity for mochi, he has put on a lot of weight and thus cannot fly properly anymore, only being able to manage short distances before he runs out of breath. He is often just referred to as "Bird" (鳥) by Tamako's family, or simply "Dera-chan" (デラちゃん) by Tamako, as his surname sounds very similar to lit. "bad tasting mochi" (もちまずい). Dera maintains that he is rather versed in the ways of love, sometimes giving Mochizō and Midori love advice on their respective crushes on Tamako. Dera is rather full of himself as well, which usually stems from a series of misunderstandings. He believes anyone that sneezes in his direction is in love with him, he himself having a crush on Shiori. His body contains a communication system used by the prince to communicate with him, although it only works when Dera is unconscious, thus he has no memories of any time the prince attempts to contact him. In his unconscious state, he can also be hooked up to video devices and used like a projector.
 * Dera is a bird that speaks Japanese, with a little bossy tone, that ends up staying at Tamako's house. He is a noble attendant for a royal court from a tropical island and was on journey to find a bride for its prince. However, after gaining an affinity for mochi, he has put on a lot of weight and thus cannot fly properly anymore, only being able to manage short distances before he runs out of breath. He is often just referred to as "Bird" (鳥) by Tamako's family, or simply "Dera-chan" (デラちゃん) by Tamako, as his surname sounds very similar to lit. "bad tasting mochi" (もちまずい). Dera maintains that he is rather versed in the ways of love, sometimes giving Mochizō and Midori love advice on their respective crushes on Tamako. Dera is rather full of himself as well, which usually stems from a series of misunderstandings. He believes anyone that sneezes in his direction is in love with him, he himself having a crush on Shiori. His body contains a communication system used by the prince to communicate with him, although it only works when Dera is unconscious, thus he has no memories of any time the prince attempts to contact him. In his unconscious state, he can also be hooked up to video devices and used like a projector.


 * Dera makes a cameo appearance inside a claw crane in the 2018 film Love, Chunibyo & Other Delusions! Take on Me, set in the same universe as the anime series.


 * Midori Tokiwa (常盤 みどり)
 * Midori is Tamako's classmate and childhood friend, as well as captain of her school's Baton Club, which Tamako and Kanna are also members of. Her grandparents own and run a toy shop in the town's shopping district called Tokiwa-do. Midori loves and cares about Tamako so much that she gradually begins to think more and more about the nature of her feelings as romantic love. This ambiguity only intensifies towards the end of the series, when the plot begins to imply her equality to Mochizo in terms of attachment to Tamako.
 * Midori is Tamako's classmate and childhood friend, as well as captain of her school's Baton Club, which Tamako and Kanna are also members of. Her grandparents own and run a toy shop in the town's shopping district called Tokiwa-do. Midori loves and cares about Tamako so much that she gradually begins to think more and more about the nature of her feelings as romantic love. This ambiguity only intensifies towards the end of the series, when the plot begins to imply her equality to Mochizo in terms of attachment to Tamako.


 * Kanna Makino (牧野 かんな)
 * Kanna is a high school student in the same year as her friends, Tamako and Midori, and is a member of the baton club. She is the daughter of a carpenter who works in the same shopping district as Tamako and her family. A relaxed and laid back girl, Kanna does not care what anyone else thinks and is not easily swayed, however she does have a fear of heights and appears to have an allergy of birds. Kanna is often portrayed as rather eccentric, and usually wears a straight and expressionless face despite being fun and a good friend. Kanna is the only character who knows about Midori’s potential feelings for Tamako, which she comments on with the words “everyone can love who they wants”.
 * Kanna is a high school student in the same year as her friends, Tamako and Midori, and is a member of the baton club. She is the daughter of a carpenter who works in the same shopping district as Tamako and her family. A relaxed and laid back girl, Kanna does not care what anyone else thinks and is not easily swayed, however she does have a fear of heights and appears to have an allergy of birds. Kanna is often portrayed as rather eccentric, and usually wears a straight and expressionless face despite being fun and a good friend. Kanna is the only character who knows about Midori’s potential feelings for Tamako, which she comments on with the words “everyone can love who they wants”.


 * Shiori Asagiri (朝霧 史織)
 * Shiori is one of Tamako's classmates and a member of the badminton club. She is a knowledgeable and resourceful girl, with a serious, cool personality. However, it is shown that while she is quiet and often mistaken as distant, she is actually extremely shy and later becomes good friends with Tamako. Dera has fallen for her, though she does not reciprocate his feelings.
 * Shiori is one of Tamako's classmates and a member of the badminton club. She is a knowledgeable and resourceful girl, with a serious, cool personality. However, it is shown that while she is quiet and often mistaken as distant, she is actually extremely shy and later becomes good friends with Tamako. Dera has fallen for her, though she does not reciprocate his feelings.

Kitashirakawa family

 * Anko Kitashirakawa (北白川 あんこ)
 * Anko is Tamako's younger sister, who is in fourth grade. She is less practical than her older sister, and is a more fashion conscious girl. She often demands that she be called just "An", as she feels "Anko" is too childish. She is named after red bean paste.
 * Anko is Tamako's younger sister, who is in fourth grade. She is less practical than her older sister, and is a more fashion conscious girl. She often demands that she be called just "An", as she feels "Anko" is too childish. She is named after red bean paste.


 * Mamedai Kitashirakawa (北白川 豆大)
 * Mamedai is Tamako's father, who runs the family's mochi shop. He has a rivalry with Gohei Ōji, and they are often seen in front of their shops arguing, to which Tamako and Mochizō have to resolve. Tamako's father is a traditionalist, and does not care much for special mochi. He often mocks the sign of Gohei's shop, Ricecake Oh!Zee, commenting that it is ridiculous.
 * Mamedai is Tamako's father, who runs the family's mochi shop. He has a rivalry with Gohei Ōji, and they are often seen in front of their shops arguing, to which Tamako and Mochizō have to resolve. Tamako's father is a traditionalist, and does not care much for special mochi. He often mocks the sign of Gohei's shop, Ricecake Oh!Zee, commenting that it is ridiculous.


 * Fuku Kitashirakawa (北白川 福)
 * Fuku is Mamedai's father and Tamako's grandfather, who lives with her family and helps run the mochi shop. He is rather laid back and lenient, especially towards Tamako and Anko, in contrast towards his son, who is much harsher on his two daughters. His and Mamedai's names together are a reference to mame daifuku.
 * Fuku is Mamedai's father and Tamako's grandfather, who lives with her family and helps run the mochi shop. He is rather laid back and lenient, especially towards Tamako and Anko, in contrast towards his son, who is much harsher on his two daughters. His and Mamedai's names together are a reference to mame daifuku.


 * Hinako Kitashirakawa (北白川 ひなこ)
 * Hinako is Mamedai's wife and Tamako and Anko's mother. She died when Tamako was in fifth grade.
 * Hinako is Mamedai's wife and Tamako and Anko's mother. She died when Tamako was in fifth grade.

Ōji family

 * Gohei Ōji (大路 吾平)
 * Gohei is Mochizō's father, who runs the Ōji-ya shop. While Tamako's father sees Mochizō as a spy whenever he enters his shop, Gohei is on friendly terms with Tamako, as they both greet each other normally whenever they meet. Tamako does not think that his shop's name is ridiculous, and she praises his new sign above the shop when it is installed. Gohei is highly inventive with his mochi, taking advantage of non-Japanese holidays such as Valentine's Day in order to make different types of special mochi. This is one of the main arguments he has with Tamako's father.
 * Gohei is Mochizō's father, who runs the Ōji-ya shop. While Tamako's father sees Mochizō as a spy whenever he enters his shop, Gohei is on friendly terms with Tamako, as they both greet each other normally whenever they meet. Tamako does not think that his shop's name is ridiculous, and she praises his new sign above the shop when it is installed. Gohei is highly inventive with his mochi, taking advantage of non-Japanese holidays such as Valentine's Day in order to make different types of special mochi. This is one of the main arguments he has with Tamako's father.


 * Michiko Ōji (大路 道子)
 * Michiko is Mochizō's mother, who helps run the Ōji-ya shop. She is fully aware of her son's crush on Tamako.
 * Michiko is Mochizō's mother, who helps run the Ōji-ya shop. She is fully aware of her son's crush on Tamako.

Usagiyama shopkeepers

 * Kaoru Hanase (花瀬 かおる)
 * Kaoru is a florist at a flower shop in the Usagiyama Shopping District.
 * Kaoru is a florist at a flower shop in the Usagiyama Shopping District.


 * Kunio Yaobi (八百比 邦夫)
 * The owner of the record store in the Usagiyama Shopping District, who has a habit of putting on fitting records at appropriate times. He was once in a band with Mamedai.
 * The owner of the record store in the Usagiyama Shopping District, who has a habit of putting on fitting records at appropriate times. He was once in a band with Mamedai.


 * Chōji Yumoto (湯本 長治)
 * Chōji is Sayuri's father and the owner of the Usayu bathhouse in the Usagiyama Shopping District.
 * Chōji is Sayuri's father and the owner of the Usayu bathhouse in the Usagiyama Shopping District.


 * Sayuri Yumoto (湯本 さゆり)
 * Sayuri is the daughter of Chōji. She helps out at the Usayu bathhouse in the Usagiyama Shopping District.
 * Sayuri is the daughter of Chōji. She helps out at the Usayu bathhouse in the Usagiyama Shopping District.


 * Tomio Shimizu (清水 富雄)
 * Tomio is one of the market shop keepers in Usagiyama Shopping District, and runs the tofu shop there, Shimizuya. He has a crush on Sayuri.
 * Tomio is one of the market shop keepers in Usagiyama Shopping District, and runs the tofu shop there, Shimizuya. He has a crush on Sayuri.


 * Nobuhiko Tokiwa (常盤 信彦)
 * Nobuhiko is Midori's grandfather and the owner of the toy shop Tokiwa-do in Usagiyama Shopping District.
 * Nobuhiko is Midori's grandfather and the owner of the toy shop Tokiwa-do in Usagiyama Shopping District.


 * Fumiko Mitsumura (満村 文子)
 * Fumiko runs a croquette shop Just Meat at Usagiyama Shopping District.
 * Fumiko runs a croquette shop Just Meat at Usagiyama Shopping District.


 * Tadanao Shiraki (白木 忠直)
 * Tadanao is the owner Miyako Udon, a ramen shop at Usagiyama Shopping District.
 * Tadanao is the owner Miyako Udon, a ramen shop at Usagiyama Shopping District.


 * Takashi Uotani (魚谷 隆)
 * Takashi is one of the shopkeepers at Usagiyama Shopping District. He and his wife, Mari, are the fishmongers of the Sashimi Shop, a fish shop.
 * Takashi is one of the shopkeepers at Usagiyama Shopping District. He and his wife, Mari, are the fishmongers of the Sashimi Shop, a fish shop.


 * Mari Uotani (魚谷 真理)
 * Mari is one of the members of Usagiyama Shopping District. She and her husband, Takashi, are the fishmongers of the Sashimi Shop, a fish shop.
 * Mari is one of the members of Usagiyama Shopping District. She and her husband, Takashi, are the fishmongers of the Sashimi Shop, a fish shop.

Mochimazzi royal family

 * Choi Mochimazzi (チョイ・モチマッヅィ)
 * Choi is a fortune teller from the southern island that Dera comes from who is sent to check up on Dera and help him search for a bride for the Prince. She ends up staying with Tamako until Dera's communication function can be fixed. She believes that Tamako is the Prince's bride due to a mark on her neck. It is hinted that she has feelings for the Prince. Despite this, she is very diligent in her search for the Prince's bride.
 * Choi is a fortune teller from the southern island that Dera comes from who is sent to check up on Dera and help him search for a bride for the Prince. She ends up staying with Tamako until Dera's communication function can be fixed. She believes that Tamako is the Prince's bride due to a mark on her neck. It is hinted that she has feelings for the Prince. Despite this, she is very diligent in her search for the Prince's bride.


 * Mecha Mochimazzi (メチャ・モチマッヅィ)
 * Mecha is a prince from the southern island that Dera comes from. He communicates through a projector that comes out of Dera's eyes, which usually goes unanswered as Dera's projections only work when he's unconscious, thus having no memory of the communications.
 * Mecha is a prince from the southern island that Dera comes from. He communicates through a projector that comes out of Dera's eyes, which usually goes unanswered as Dera's projections only work when he's unconscious, thus having no memory of the communications.

Anime
The Tamako Market anime television series is produced by Kyoto Animation and aired on Tokyo MX between January 10 and March 28, 2013. While the series consisted of the majority of staff from the K-On! anime, it is directed by Naoko Yamada and the script is written by Reiko Yoshida. The art director is Ikuko Tamine and the character designs are provided by Yukiko Horiguchi. The sound director is Yota Tsuruoka and the music is composed by Tomoko Kataoka. Bonus short episodes are included with the Blu-ray Disc and DVD volumes, which began release from March 20, 2013. The opening and ending themes respectively are "Dramatic Market Ride" (ドラマチックマーケットライド) and "Neguse" (ねぐせ), which are both performed by Aya Suzaki under her character name Tamako Kitashirakawa. The anime has been licensed in North America by Sentai Filmworks and streamed on the Anime Network Online before being moved to HIDIVE in 2017. It is also streamed in the United Kingdom on Anime on Demand. Anime Limited acquired the series for distribution in the United Kingdom and Ireland. An English dub of the series debuted in November 2018.

A film sequel, titled Tamako Love Story (たまこラブストーリー), premiered in theatres in Japan on April 26, 2014, paired with a short film featuring Dera titled Dera-chan of the Southern Islands, directed by Tatsuya Ishihara. The feature film was produced by the same staff and featured the same cast as the television series. The film's opening theme is "Koi no Uta" (恋の歌) by Mamedai Kitashirakawa (Keiji Fujiwara). The film's ending theme is a different version of "Koi no Uta" sung by Aya Suzaki and the film's main theme song "Principle" (プリンシプル) is also by Suzaki. Unlike the anime series, which focuses on everyday life comedy, the film focuses more on romance and drama. Sentai Filmworks has licensed the film in North America. Anime Limited also acquired the film for release in the United Kingdom and Ireland.

An compelete collection of the entire Tamako Market series and the film, Tamako Love Story was released via Section23 Films in North America on June 2, 2020 with Japanese and English audio, complete with textless credits.

Light novel
A light novel titled Tamako Market, written by Mutsuki Ichinose and illustrated by Yukiko Horiguchi, was published by Kyoto Animation on April 8, 2013.

Reception
Carl Kimlinger of Anime News Network gave the anime an overall score of B, praising the light atmosphere and sense of fun while criticizing the characters for lacking enough depth to be memorable. As of May 11, 2014, the film has grossed 124,894,754 yen in Japan.