The Plug

The Plug (operating as The Plug Entertainment LTD) headquartered in Lagos, is a Nigerian Entertainment company founded in 2016. It's known for housing a talent management, booking agency, distribution, publishing, and event management unit. The company is headed by Asa Asika, Bizzle Osikoya, and Tobi Mohammed as co-owners. Its music unit includes Plug Entertainment, Plug Live, The Plug Music, Plug Films, and Plug Publishing. Its sports units include Plug Sports.

In 2020, Billboard Magazine named The Plug as one of The Gatekeepers of the Nigerian music industry.

History
The Plug was formed in 2016 by Asa Asika, and Bizzle Osikoya as a talent management company, with the merger of TopBoy Entertainment in 2022, Asa Asika, Bizzle Osikoya, and Tobi Mohammed, became owners with equal shares. The company was established with the aim to make Nigerian artists global with the help of the founder's experience in the Nigerian entertainment industry. Asa Asika began his career working for his uncle Obi Asika at Storm 360, before establishing his management company StarGaze, and Bizzle Osikoya began his at Storm 360 and later joined Mavin's, went on to establish his imprint B Entertainment.

They both merged their companies StarGaze Management Company, and B Entertainment in 2016 to establish The Plug. The company began managing Davido in the following year, under Asa Asika. In 2017, the company expand its artist services and began operating as a 360 entertainment company, handling artist booking, music distribution, music publishing, with event production, and management. On 14 September 2022, Tobi Mohammed imprint TopBoy Entertainment formalized its merger with The Plug.

Plug Entertainment
Plug Entertainment is a Nigerian-based Music management company founded by The Plug in 2016, and is headed by Asa Asika, and Bizzle Osikoya. Music talent management by the division includes past and present artists; Davido, CKay, Bella Shmurda, BOJ, Focalistic, Victony, Smallz The DJ, Raebel, ShineTTW, DRB LasGidi, Maze x Mxtreme, and DJ Titanium.

Plug Live
Plug Live is a Nigerian event management and production company owned by The Plug. Plug Live is the production company of Mainland Block Party, a Nigerian music festival.

The Plug Music
The Plug Music (operating as The Plug Music Services), is a Nigerian Music Distribution, Music Publishing, and Music Licensing division of The Plug.

Plug Films
Plug Films is a Nigerian film production and distribution company founded by The Plug.

Plug Sports
Plug Sports (also operating as The Plug Sports), is a Nigerian-based Sport management company founded by The Plug in 2019, and is headed by Lanre Vigo. Sports talent management by the division includes Henry Onyekuru, Asisat Oshoala, Clement Ugah, Uchenna Kanu, Michelle Alozie, and Tobi Amusan.

Plug Publishing
Plug Publishing is a Nigerian music publishing company owned by The Plug and operates as a division of The Plug Music.