TrueHoop

TrueHoop is a digital media company co-founded by Henry Abbott, a digital sports media executive and journalist, and Judy Goodwin, an attorney and entrepreneur. After 10 years at ESPN, Abbott relaunched TrueHoop with a subscription-based newsletter covering the National Basketball Association in February 2019.

Prior to that, TrueHoop was a blog founded on May 15, 2005, and was one of several blogs honored with the 2005 "Best of the Web award" issued by Forbes magazine

On February, 2007, it was announced that TrueHoop was purchased by ESPN. ESPN later expanded TrueHoop to a blog network, consisting of many contributors and blogs. In addition to the blog, there was a "TruehoopTV" category of video and podcast content.

In February 2014, Abbott took over ESPN’s NBA coverage in digital and print.

Previous regular contributors

 * J.A. Adande
 * Chad Ford
 * John Hollinger
 * Marc Stein
 * David Thorpe
 * Brian Windhorst
 * Pablo S. Torre
 * Rachel Nichols (journalist)
 * Dorian (rapper)
 * Black Tray
 * BIG Wos
 * Michael Kaskey-Blomain
 * Mariano Bivens
 * Amin Elhassan
 * Zach Harper
 * Tim MacMahon
 * Tom Haberstroh
 * Kevin Pelton
 * Andrew Han
 * Kaileigh Brandt
 * Jade Hoye