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The Incroyables ("incredibles") and their female counterparts, the Merveilleuses ("marvelous women", roughly equivalent to "fabulous divas"), were members of a fashionable aristocratic subculture in Paris during the French Directory (1795–1799). Whether as catharsis or in a need to reconnect with other survivors of the Reign of Terror, they greeted the new regime with an outbreak of luxury, decadence, and even silliness. They held hundreds of balls and started fashion trends in clothing and mannerisms that today seem exaggerated, affected, or even effete (decadent, self-indulgent).

Many Incroyables were "nouveaux riches" who had gained their wealth from selling arms and money lending. Members of the ruling classes were also among the movement's leading figures, and the group heavily influenced the politics, clothing, and arts of the period. They emerged from the muscadins, a term for dandyish anti-Jacobin street gangs in Paris from 1793 who were important politically for some two years; the terms are often used interchangeably, though the muscadins were of a lower social background, being largely middle-class.

Social background
Ornate carriages reappeared on the streets of Paris the day after the execution (28 July 1794) of Maximilien Robespierre, which brought an end to the Reign of Terror and signalled the commencement of the Thermidorian Reaction. There were masters and servants once more in Paris, and the city erupted in a furor of pleasure-seeking and entertainment. Theaters thrived, and popular music satirized the excesses of the Revolution. One popular song of the period called on the French people to "share my horror" and to send "these drinkers of human blood" back amongst the monsters from which they had sprung. Its lyrics rejoiced that "your tormentors finally grow pale at the tardy dawn of vengeance".

Many public balls were bals des victimes at which young aristocrats who had lost loved ones to the guillotine danced in mourning dress or wore black armbands, greeting one another with violent movements of the head as if in decapitation. A ball held at the Hôtel Thellusson on the rue de Provence in the 9th arrondissement of Paris restricted its guest-list to the grown children of the guillotined.

Clothing and fashion
The exhibitions at the drawing room of the Vicomte de Barras, the then-regent, as well as that of Thérésa Tallien and the balls at Hôtel Thellusson were the main meeting places of the Incroyables and the Merveilleuses. These events were often attended by old Duke of Lauraguais, who imitated the fashion as well as the style of speaking popular among the Incroyables and the Merveilleuses. The key clues to identifying an incroyable was in their dress: very short frock coats, tailcoats with large collars and a cravat, gigantic ties that covered much of the neck area. They also wore breeches made of velvet or black or green nankeen, along with stockings. On formal occasions, the Incroyables replaced their frock coats with a square-waisted, tailcoat, an enormous opera hat held under the arm, and pointed shoes resembling the piked shoes of the Middle Ages.

The incroyables and the merveilleuses also distinguished themselves by the way they pronounced words. They disapproved of using the letter ‘r’ because it was the first letter of the word ‘revolution’. For this reason, they refused to pronounce the letter ‘r’ at all. If they were told something that surprised them, they would respond in exclamation, purposely omitting the ‘r’ from their speech (e.g. “C’est inc’oyable!” which translates to “It’s Inc’edible!). Among the upper classes, this habit lead to them being called “incroyables”, while the lower classes referred to them as “muscadins”, a reference to their musky colognes.

The fashionable women of 1797 did not straggle behind the men: the Merveilleuses, borrowing from the ancient pagan world, were inspired by the fashion of ancient Greece and Rome. They wore mainly Greek-style cloaks, dresses and tunics. Mythology was the main concept, and there were tunics that were styled after Ceres or Minerva, frock coats inspired by Galathea, dresses made to imitate Flora, Diana, or Omphale. Sometimes so revealing they were termed "woven air", many gowns displayed cleavage and were too tight to allow pockets. To carry even a handkerchief, the ladies had to use small bags known as reticules. They were fond of wigs, often choosing blonde because the Paris Commune had banned blond wigs, but they also wore them in black, blue, and green. Enormous hats, short curls like those on Roman busts, and Greek-style sandals were the rage. The sandals were tied above the ankle with crossed ribbons or strings of pearls. Exotic and expensive scents fabricated by perfume houses like Parfums Lubin were worn as both for style and as indicators of social station. Thérésa Tallien, known as "Our Lady of Thermidor", wore expensive rings on the toes of her bare feet and gold circlets on her legs. Wanting to distinguish themselves further, many Merveilleuses often showed up on walks and in public gardens covered only in transparent, gauzy dresses. There was a public outcry and due to general disapproval, the extreme Merveilleuses were made to curb their fashion.

In addition to Madame Tallien, famous Merveilleuses included Anne Françoise Elizabeth Lange, Jeanne Françoise Julie Adélaïde Récamier, and two very popular Créoles: Fortunée Hamelin and Hortense de Beauharnais. Hortense, a daughter of the Empress Josephine, married Louis Bonaparte and became the mother of Napoleon III. Fortunée was not born rich, but she became famous for her salons and her string of prominent lovers. Parisian society compared Germaine de Staël and Mme Raguet to Minerva and Juno and named their garments for Roman deities: gowns were styled Flora or Diana, and tunics were styled à la Ceres or Minerva.

The leading Incroyable, Paul François Jean Nicolas, vicomte de Barras, was one of the five Directors who ran the Republic of France and gave the period its name. He hosted luxurious feasts attended by royalists, repentant Jacobins, ladies, and courtesans. Since divorce was now legal, sexuality was looser than in the past. However, de Barras' reputation for immorality may have been a factor in his later overthrow, a coup that brought the French Consulate to power and paved the way for Napoleon Bonaparte.

Representation in the arts
The fictional nouveau riche social climber Madame Angot, awkwardly wearing ridiculous Greek clothing, parodied the Merveilleuses in many plays of the period. Carl Vernet's caricatures of the wardrobes of the Incroyables and Merveilleuses met with contemporary popular success.

Canadian webcomic artist Kate Beaton has created similar caricatures, which featured in her comic ''Hark! a Vagrant, comparing the Merveilleuses'' to the modern day hipster subculture.

Other meanings

 * Incroyable was an 18th-century French nickname for a yo-yo, then a fashionable toy.

Notes and References

 * Notes
 * References