User:Chzz/Userfied/X+1

x+1 is an online predictive marketing firm based in New York City. Its hosted software platform targets online advertising and marketing content to audience segments through real-time data analysis (IP address, browsing activity, third-party sources) for use in outbound media campaigns (banner ads, search marketing) and for personalizing a visitor’s website and landing page experience.

History
x+1 was co-founded in 1999 by Ted Shergalis, formerly an investment banker with Morgan Stanley, and x+1’s current chief strategy officer, along with Joe Zawadzki, now CEO of Media Math, and Isaac Lidsky. On April 26, 2006, x+1 changed its name and rebranded from Poindexter Systems Inc. On Dec. 25, 2007, [x+1] was awarded a patent for the Predictive Optimization Engine (POE), its core technology that was six years in development.

In May 2008, x+1 secured $16 million in venture funding led by Advanced Technology Ventures, with participation from Hudson Venture Partners and Blue Chip Venture Company. In January 2008, the company hired online marketing veteran John Nardone, former head of Marketing Management Analytics, as its Chairman and CEO.