User:Devthaker1910/Persuasive speech

Persuasive Speech
Persuasive speech is a type of speech used to influence someone to accept a point of view through logical reasoning and explanation. It is one of the three most daily used speeches (the other two types being informative and special occasion speeches). Persuasive speech is used when presenters decide to convince their presentation or ideas to their listeners. Their goal is to convince or persuade people to believe in a certain point of view. Advertisement is one of the examples of persuasive speech. The sellers have a goal to convince buyers to buys their product. Persuasive speech is also used in debates and legal proceedings.

Ethics of Persuasion
Persuasive speech can be considered unethical if a speech does not satisfy ethical considerations. The purpose of the speech cannot be for "personal gain at the expense of others or personal gain without the knowledge of the audience".

TARES Test
TARES test is a test proposed by Sherry Baker and David Martinson to define ethical persuasion. According to this test, a persuasive speech must have all the following components to be considered ethical.


 * 1) Truthfulness of the message
 * 2) Authenticity of the persuader
 * 3) Respect for the audience
 * 4) Equity of the persuasive appeal



Fitzpatrick & Gauthier
To determine how ethical a pitch is, Fitzpatrick & Gauthier came up with three questions that must be honestly answered.


 * 1) What is the purpose of persuasion?
 * 2) Toward what choices and with what consequences for individual lives is persuasion being used?
 * 3) Does the persuasion affect the decision-making process of the audience?

The techniques of persuasive speech
The three techniques of persuasive speech are described below.

Ethos
The credibility of a speaker is known as Ethos. The speakers who are credible have better chances at persuading the listeners. Speakers can develop these credibility by appearing trustworthy, and dynamic, using correct language and grammar, or by listing their personal experience.

Pathos
The ability of a speaker to arise emotions among the listeners using ideas is known as Pathos. Speakers can appeal to pathos by narrating a story from their personal experience, using figures of speech such as metaphor or personification, or using vocal voice varieties.

Logos
The ability of a speaker to provide a logical explanation for every argument is known as logos. Speakers can appeal to logos by supporting their argument with suitable arguments, presenting facts and data to support their information, or by establishing a conclusion using all the information used in the speech.

The mix
A persuasive speech should consist of balanced portions of the Ethos, Pathos. Aristotle believed that a speech consisting all the three techniques is the most effective persuasive presentation. However, the speaker should also consider the audience and the occasion before determining the mix.