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Episode summary
In the first week, the candidates, segregated into teams by gender, were instructed to sell £500 of cheese to consumers from a London market. The groups decided upon their project managers and team names; the boys chose Jordan to run Instinct and Hibah led the girls' Revolution. Revolution set up their pitch in Covent Garden whilst Instinct sold from Whitecross Street Market. Despite the fact that both teams sold all of their cheese, the task concluded with Instinct making a loss of £210.01 and Revolution earning a £143.88 profit, resulting in Instinct losing the task. The members of the winning team were rewarded with a meal prepared by Tom Aikens, the youngest British chef to hold two Michelin stars. Jordan decided to call Tim and Rhys back to the boardroom and Lord Sugar fired Jordan because he "couldn't control" his team.

The second task saw the teams having to invent a new camping product and pitching it to the retailers Argos, Millets and Marshmallow. Hannah and Adam volunteered as project managers and Lord Sugar made them switch teams; this resulted in Hannah heading Instinct and Adam leading Revolution. Revolution created a multi-purpose storage unit called "Flex N Store", whereas Instinct invented a trolley aimed at festival-goers called "Slide Stuff". Revolution failed to sell any units to the three retailers but Instinct won the task by selling 3,100 and they were rewarded with a fireworks display at Kew Gardens. Adam brought Zoe and Hibah back to the boardroom and Hibah was fired as Lord Sugar believed that her personality did not suit "the cut-throat nature of business".

Week three saw the candidates icing, decorating and selling cupcakes in London's Selfridges. The task started with a change in the teams; Arjun moved onto Revolution and Kirsty joined Instinct. Under the leadership of Rhys, Instinct chose a fashion theme for their cakes and Revolution, managed by Zoe, chose an "I heart..." theme. Before the task had concluded, Lord Sugar instructed Adam to depart from the programme after he fell ill. In all, Revolution won the task with a profit of £15.15 and Instinct made a £89.74 loss. Rhys selected Tim and Hannah to return to the boardroom whilst the members of the winning team were rewarded with a meeting with the entrepreneur Sir Richard Branson. Despite describing him as "a very special person", Lord Sugar chose to fire Rhys.

Emma was appointed as leader of Revolution and Tim lead Instinct in the fourth week. The task saw each group having to negotiation deals with six artists; the teams would then select two of these artists to sell in their respective exhibitions. Revolution selected the works of Tom Lewis and Mark Melvin for their exhibition on Pall Mall and Instinct, stationed on Brick Lane, opted for pieces by Lewis and Sarah Kate Wilson; Lewis opted to work with Revolution, resulting in Instinct substituting him with photography by Andy Taylor Smith. Instinct earned £2247.30 from five pieces of art and Revolution, selling twelve items, profited £6,005. This resulted in Revolution winning and they were rewarded with a visit to the tailor Timothy Everest. Tim, Kirsty and Hannah returned to the boardroom and Lord Sugar, claiming that she was someone who had no practical skills despite being "brilliant on paper", decided to fire Hannah. Amsterdam, the capital city of the Netherlands, was the setting of the penultimate task in which both teams met six young designers, selected some of their products and returned to the UK to sell them. Project manager Arjun was joined by Zoe and Emma in Revolution and Instinct consisted of Kirsty, the project manager, and Tim. After some negotiations between the two teams, Revolution decided to pitch some baby comforters and candle lamps with cutlery sets whilst Instinct had bicycles and dog transportation accessories to pitch to companies such as House of Fraser and Liberty & Co. The task ended with Revolution gaining £10,171.45 and Instinct earning £39,785.09; the highest amount that any team had profited since The Apprentice began. Revolution returned to the boardroom and, after sending Arjun through to the final, Lord Sugar fired Emma "with a heavy heart and much regret".

Arjun and Tim competed against Kirsty and Zoe in the final task, in which the teams had to develop a new brand of bottled water and its accompanying advertising campaign before presenting the product to a group of industry professionals. All of the candidates from the preceding weeks returned to help in the final task; Arjun and Tim were assisted by Adam, Emma and Rhys whilst Hannah, Hibah and Jordan worked for Kirsty and Zoe. Deciding on the name "Drip Drop", Kirsty and Zoe targeted the teenage market, whereas Arjun and Tim aimed their product, "A Bottle of Water", at people in their twenties. The teams returned to the boardroom and Lord Sugar decided that Arjun and Tim won the task; this resulted in Kirsty and Zoe being fired. Sugar then decided to hire Arjun in what he called "a tough choice", thus awarding him the £25,000 prize fund.