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Within the United Kingdom
Middleton's first public appearance with William following their engagement announcement in November 2010 was at a fundraising event organised by the Teenage Cancer Trust in December 2010. She made her first official public appearance in February 2011, when the couple attended a lifeboat-naming ceremony in Trearddur, near their home at that time in Anglesey, North Wales. In March 2011, the couple toured Belfast. Catherine's first official engagement after her wedding came in May that year when she and William met Barack and Michelle Obama at Buckingham Palace. Reporters noted that warm words had been exchanged between the two families. In October 2011, she undertook her first solo engagement at a reception for In Kind Direct, hosted at Clarence House, stepping in for Prince Charles. In March 2012, Catherine gave her first public speech for the opening of a children's hospice opened by her patronage, East Anglia's Children's Hospices. She and William were announced as ambassadors for the 2012 Summer Olympics in London. As part of her role, Catherine attended numerous sporting events throughout the games. She and William also attended celebrations of Queen Elizabeth II's Diamond Jubilee throughout 2012 including the Thames Diamond Jubilee Pageant in July. The first engagement that Catherine carried out after the birth of Prince George was in August 2013 when she accompanied William to meet runners preparing for an ultramarathon in Anglesey.

In June 2019, Catherine took the royal first salute, typically received by the Queen, at the Beating Retreat military pageant. In October 2020, William and Catherine met President Volodymyr Zelensky of Ukraine and First Lady Olena Zelenska at Buckingham Palace, the first royal engagement held at the residence since the start of the COVID-19 pandemic. The meeting was well-received, with President Zelensky later expressing gratitude for the royal couple's solidarity with Ukraine and its people. In December that year, the couple embarked on a three-day tour of England, Scotland, and Wales via the British Royal Train "to pay tribute to the inspiring work of individuals, organisations and initiatives across the country" in 2020. Boris Johnson expressed his support for the initiative, while First Minister of Scotland Nicola Sturgeon criticised the tour, citing travel restrictions; UK, Scottish and Welsh governments were consulted before planning the tour. William and Catherine attended the G7 summit for the first time in June 2021 in Cornwall. Catherine visited primary students alongside Jill Biden and participated in a roundtable discussion focusing on early childhood education.

In September 2022, Catherine and William visited Anglesey and Swansea which marked their first visit to Wales since becoming Princess and Prince of Wales. In February 2023, they visited Falmouth, marking their first visit to the region since becoming Duke and Duchess of Cornwall.

Outside the United Kingdom


Catherine and William's first royal tour of Canada took place in June-July 2011. The tour's two-day trip to California was also her first visit to the United States. In September 2012, the couple embarked on a tour of Singapore, Malaysia, Tuvalu, and the Solomon Islands to commemorate Elizabeth II's Diamond Jubilee across the Commonwealth. During this overseas visit, she made her first official speech abroad, while visiting a hospice in Malaysia, drawing on her experience as patron of East Anglia's Children's Hospices.

The couple, accompanied by their son, visited Australia and New Zealand in April 2014. In June, they visited France to attend an event commemorating 70 years since the Normandy landings at Gold Beach. The couple visited the United States in December that year.

In October 2015, Catherine attended her first state banquet at Buckingham Palace, held to host Chinese president Xi Jinping. In April 2016, she and William undertook a tour to India and Bhutan. The couple toured Canada again in September that year. In October that year, Catherine made her first solo overseas trip to The Netherlands. Countries visited by the couple in 2017 include France, Poland, Germany, and Belgium. She visited Luxembourg City in May 2017 for the Treaty of London commemorations. In January 2018, the couple visited Sweden and Norway. In February 2019, William and Catherine carried out a two-day visit of Northern Ireland, visiting Belfast, Fermanagh, and Ballymena. The couple visited Pakistan in October 2019; it was the royal family's first visit to the country in 13 years. In March 2020, they carried out a three-day tour of Ireland, visiting three of the country's counties.

In February 2022, Catherine visited Denmark to learn about the country's plans for the social and emotional development of young people and also to celebrate milestones of both countries' monarchs. In March that year, she and William embarked on a tour of Belize, The Bahamas and Jamaica to commemorate Elizabeth II's Platinum Jubilee. Reparations for slavery emerged as a major demand of public protesters during the couple's visit.

Fashion
Catherine, prominent for her fashion style, has been placed on numerous "best dressed" lists. She topped Tatler's Best Dressed List in 2022, and was ranked first by the magazine on its list of the most glamorous European royals in 2024. Her style has evolved from more conservative choices in the early years of her public life to a sophisticated and elegant wardrobe, often featuring designs by Alexander McQueen, Jenny Packham, Catherine Walker and international designers such as Dolce & Gabbana and Gucci. The "Kate Middleton effect" is the trend that she is reported to have had in sales of particular products and brands. In 2021 it was reported that Catherine boosted the British fashion industry up to £1 billion within a year.

Public opinion and influence
Catherine's influence has made her a significant asset to the royal family's public image, enhancing their appeal and influence, a view echoed by journalist Camilla Tominey who described her as "the monarchy's greatest asset". Rhonda Garelick of The New York Times has also noted her ability to balance modernity with traditional royal norms. Speaking to The Times on Catherine's 40th birthday, her aides stated that she does not accept "advice on a PR basis" and will "never do something because she thinks the media will like it." Jamie Lowther-Pinkerton, her and William's former private secretary, stated that "she has that almost old-fashioned, Queen Mother attitude to drama – she just doesn't do it."

Time magazine listed Catherine as one of the 100 most influential people in the world in 2011, 2012 and 2013. Catherine was included in Time magazine's list: In 2023 and 2024, The Independent included Catherine on its "Influence List". In December 2022, she was found to be the second most liked member of the royal family by statistics and polling company YouGov, while an Ipsos favourability poll in April 2023 suggested that she was the most liked member. In April 2024, YouGov found her to be the most popular member of the royal family.