User:Sammi Brie/WWJ-TV

WWJ-TV, virtual channel 62 (UHF digital channel 21), is a CBS owned-and-operated television station licensed to Detroit, Michigan, United States. It is owned by the CBS Television Stations subsidiary of ViacomCBS alongside CW owned-and-operated station WKBD-TV (channel 50). Both stations share studios on Eleven Mile Road in the Detroit suburb of Southfield, while WWJ-TV's transmitter is located in Oak Park, Michigan.

Founded as WGPR-TV in 1975 by Dr. William V. Banks and the International Free and Accepted Modern Masons as an extension of WGPR (107.5 FM), channel 62 in Detroit holds the distinction of being the first Black-owned television station in the continental United States. Though its ambitious early programming plans catering to the Black community did not fully pan out, the station still produced several locally notable shows and housed a fully-staffed news department. WGPR-TV helped launched careers of multiple local and national Black television hosts and executives, with Pat Harvey, Shaun Robinson, Sharon Dahlonega Bush, and Amyre Makupson among the most notable of alumni. In 1994, when a major affiliation switch threatened to leave CBS without an affiliate in the Detroit market after multiple failures to secure a more successful station, the network bought WGPR-TV and dropped all existing programming in favor of CBS and syndicated programs, later changing the call letters to WWJ-TV. However, the station has made only brief and partial attempts at producing local newscasts in its more than 25 years under CBS ownership, at times holding a dubious distinction as the only station directly owned by either of the "Big Three" networks not to have any news presence.

Prior use of channel 62 in Detroit
On September 15, 1968, WXON-TV began broadcasting on channel 62. Licensed to nearby Walled Lake, Michigan, WXON-TV operated on channel 62 for a total of four years. In 1970, it purchased the construction permit of WJMY, a channel 20 station that was built out but which its owner, United Broadcasting, had no financial resources to operate, for $413,000 in United expenses. Land mobile interests pushed back against the sale, seeking that channel 20 be reassigned for their use in metro Detroit. The Federal Communications Commission (FCC) approved the move in June 1972, and WXON moved from channel 62 to channel 20, using the former WJMY construction permit, on December 9, 1972.

Built by Masons
The move of WXON-TV from channel 62 to channel 20 left the former available for assignment again in Detroit. On October 10, 1972, less than two months before WXON vacated the channel, W.G.P.R., Inc., the owner of WGPR (107.5 FM), applied to the FCC for a new construction permit on channel 62. On May 31, 1973, the FCC approved the application. What made this action noteworthy was the nature of WGPR. It was owned by the International Free and Accepted Modern Masons, which had been founded by Dr. William V. Banks in Canton, Ohio, in 1950, and a quarter century later boasted 350,000 members. Purchased by the Masons in 1964, WGPR-FM was one of three Black-owned radio stations in Metro Detroit, and one of four that directly programmed to the Black community. Despite being lower-rated and placing a heavy emphasis on gospel music and religious fare, particularly on Sundays, the Masons rebuffed an offer of $1.5 million for WGPR-FM in 1973.

WGPR-TV would thus become the first Black-owned television station in the mainland United States, as the two television stations in the U.S. Virgin Islands, WSVI and WBNB-TV, were Black-owned. Banks promised a schedule of mostly locally produced programs and news focusing on items of interest to Detroit's Black community. The pursuit of a television station wholly owned and operated by Blacks was not without merit; a 1975 Cablelines survey found Black people watched television at an average of 30 hours a week compared to 21 hours a week for Whites, while Black children watched television for seven hours every day. Meanwhile, Banks's pursuit of a television station also had connections with the prior channel 62 in Detroit: Banks had analyzed purchasing WXON-TV, which was for sale for $1 million, but the Ford Foundation and four Detroit banks denied him financing. Following this, an attempt was made to acquire WJMY, which instead was sold to WXON-TV in order for them to move from channel 62 to channel 20.

Construction took nearly two years, in part because lenders were unwilling to loan money to finance the station's start-up. However, work accelerated in 1975 as the Masons sold real estate holdings elsewhere to finance operations. A former industrial office building at 3146 East Jefferson Avenue was purchased to house WGPR radio and television, while federal government support expedited the purchase of steel necessary to erect a new transmitter facility. Broadcasting began at noon on September 29, 1975, with recorded greetings from President Gerald R. Ford and Senator Robert P. Griffin. Ford said in his address, "WGPR will serve as a symbol of successful Black enterprise. This is truly a landmark, not only for the broadcasting industry but for American society... I only wish I could be with you in person as WGPR goes on the air". Banks would credit President Ford for helping remove bureaucratic red tape for the Masons and overriding existing directives from The Pentagon for the steel purchase. The Detroit Free Press hailed the station's sign-on in an October 3, 1975, editorial as "a new dimension and added stature to the area's entire telecommunications industry."

Signing on with a local focus
Channel 62 would debut into a television environment that, in key areas, presented a dearth of Black talent and programming. This was most acute in the areas of syndicated shows and advertising. James Panagos, WGPR-TV's vice president of sales, was unable to hire a Black ad salesman, so he set up a school to train TV sales professionals. Some White employees were hired with the stipulation that they train Black employees in their fields. Despite a national recession, WGPR-TV was able to secure $125,000 in advertising commitments from national companies including the major automakers and department stores Sears and Kmart, enabling them to cover all operating costs for the first year; an additional $300,000 was raised within the station's first 40 days on-air.

Little programming fulfilling the station's promise was available to the station in the syndication market, with reruns of the Bill Cosby drama I Spy being the highest-profile show, and the only one on WGPR-TV that starred a Black actor. I Spy, Rawhide and Up and Coming were aired by the station as management felt the shows treated Black people respectfully and acceptably. Consequently, channel 62 leaned heavily on local program production, much of it from scratch. Proposed programs included a soap opera, A Time to Live, set at a bar; a live morning show with a studio audience, The Morning Party; and a children's show, The Candy Store, alongside other public service programming. Bill Humphries hosted Speaking of Sports, which focused on local athletics and high school sports. A game show, Countdown, was to be hosted by Conrad Patrick, one of the 15 White employees on a staff of 48. Additional syndicated offerings like The Abbott and Costello Show, Get Smart, Felix the Cat and assorted B-movies comprised the remainder of the schedule. Prior to launch, one distribution company in Puerto Rico was interested in syndicating A Time to Live and The Scene internationally to Argentina and the Caribbean.

One show, the live dance music program The Scene, drew on the success of WGPR radio and was among its most successful; cars would sometimes clog Jefferson Avenue to see the stars arrive for tapings. Scene co-host Nat Morris was originally hired in 1972 for WGPR-FM and was simply given directions to play music, with the cameras focusing on the dancers throughout. Another show, Rolling Funk, also featured dance music but in a roller derby environment, taped at an Inkster roller rink. This program was produced independently by a Black-owned production company with aspirations for syndication. When Nat Morris took time off for a vacation, Panagos tapped Pat Harvey, who had joined WGPR-TV in 1976 as a sales assistant, to be Morris's fill-in host dubbed "The Disco Lady". In addition to being on The Scene, Harvey hosted a daily five-minute public affairs show on WGPR-FM before joining WJBK-TV (channel 2), the market's CBS affiliate, in their community affairs department. Harvey later found greater success as a news anchor for Chicago's WGN-TV and Los Angeles's KCAL-TV, becoming the highest-paid Black news anchor in the country in 1995 at the latter station after signing a multi-year $1 million contract.

In the area of news, WGPR-TV's promise lured Jerry Blocker away from WWJ-TV (channel 4), the city's NBC affiliate, where he had been one of Detroit's first Black newsmen. Big City News initially aired twice a day, intending to cover topics that the three network-affiliated TV newsrooms in town did not. Big City News targeted Detroit's urban population and eschewed the suburban audience, which was more interested in crime reporting that disproportionately covered Blacks: Blocker explained that "there are many stories, both negative and positive, that are not being told, and that's what we're trying to get into." Emphasis was given on positive stories about the Black community, social advocacy issues and community events. Sharon Crews was the station's first weather presenter, while Amyre Makupson, later the host of WKBD-TV's 10 p.m. newscast, got her start at WGPR-TV's news department. Previously working in public relations, Makupson was laid off when the noon newscast she anchored was cancelled after 30 days due to lack of money, but she volunteered at the station for the next 18 months, later explaining, "you don't walk into a door without a tape... you have to get a tape from somewhere." Employees often fell into their jobs in similar ways: Ken Bryant Jr., later a producer for WKBD/WWJ-TV, had been hired as a cameraman but wound up becoming the director of the first edition of Big City News. The mere existence of a news department at WGPR-TV was credited with increasing the number of Black writers, anchors, and sources at the network-affiliated stations. One area of Big City News was technically innovative: it was the first television news operation in Detroit to utilize videotape for news-gathering purposes, eschewing film entirely.

Financial and technical challenges


Amyre Makupson's situation was not unique, as the station's early months were very rough. Technical failures were common; broadcast hours were cut back; and programming plans were curtailed after just one month when Banks felt the station was losing too much money. Hopes of WGPR-TV making an immediate ratings impact by luring existing Black viewers from the other channels in the market—five licensed to Detroit proper and two in Windsor, Ontario—failed to materialize. Commercials, particularly from the national clients that had made pledges to WGPR-TV, either failed to play correctly or would not play at all due to poor equipment; General Motors in particular withdrew their advertising but allowed the station to keep the money. Banks's daughter, station vice president Tenicia Gregory, left a job as a college instructor to help run the station and never left, despite the early struggles. Gregory later said, "television turned out to be more than any of us thought... at the end of (1975), it was obvious that I couldn't walk away from it. It was impossible".

Where promises of 90 percent local production had once been made by Banks, that figure was 30 percent by the end of 1975. A Time to Live, the star program, was delayed heavily by a conflict-of-interest dispute involving its writers—both of whom were Black reporters for The Detroit News—and ultimately never aired, along with several other announced shows. Substantial downsizing and reorganizations took place at WGPR-TV: the news department was reduced from twelve people to six and Blocker departed after less than a year on the advice of a doctor while Sharon Crews left at the end of 1976 to join WGHP-TV. The station had lost as much as $15,000 a week during its first year on-air amid threats of equipment repossession and closure. WGPR's transmitter was damaged following an August 1976 thunderstorm, forcing the station to be off-the-air for an entire weekend while repairs were made. Camera tube replacements for one of the two cameras The Scene used could not take place as the $35,000 cost was deemed prohibitive, resulting in mismatched pictures from the cameras. Even the technical innovation of using videotape became a hindrance due to continuous wiping, resulting in both degraded overall quality on-air and much of the station's early years being lost.

In 1977, one station vice president, Ulysses W. Boykin, testified before the United States Senate Commerce Subcommittee on Communications that "there appears to have been a conspiracy in the United States that has kept the Black minority out of meaningful participation in radio and television ownership [and] has prevented those Black-owned stations from getting a fair share of the business as well as any financing". Advertising remained a primary obstacle as few White-owned business were willing or motivated to partner with Black-owned media, let alone channel 62, limiting the amount of local output that could be produced even further. One major problem, however, was far beyond the station's control. Detroit's decreasing overall population and concurrently growing Black population—which by 1976 was larger than either Louisville, Kentucky, or Nashville, Tennessee—coupled with overall economic disinvestment, resulted in fewer opportunities for Black entrepreneurs. One analysis of Black capitalism in Detroit during the mid-1970s saw as many as 90 percent of Black-run businesses failing in the first five years through a combination of managerial inexperience, under-capitalization, poor locations and bankers unwilling to offer loans.

Turning to religion and creativity
However, Banks was able to keep the station afloat by brokering time to religious ministries. The Masons, and Banks especially, held deep religious convictions and operated under Christian beliefs and values. When the Masons purchased WGPR-FM in 1964, Banks gave the call sign (which originally stood for "Grosse Pointe Radio") the alternate meaning of "Where God's Presence Radiates". Among the earliest national ministries that purchased airtime was the The PTL Club, which by 1976 was on channel 62 for four hours a day and became one of the station's more popular religious programs. Various ethnic groups also purchased airtime on WGPR-TV. The Arab Voice of Detroit was a weekly Saturday night program hosted by Faisal Arabo aimed at Metro Detroit's Arab-language communities and Iraqi-American population, one of the largest of any American city. Arabo launched Arab Voice in June 1979 after having hosted a similar radio show over WJLB (1400 AM). Channel 62 also aired shows aimed at other ethnicities including Dino’s Greece, Polish Panorama, and Romanian Variety. While these shows allowed WGPR-TV to open up to other underserved minority voices, the practice was criticized by some for turning the station into a home for special interests, ignoring the Black community as a result.

Some of these televangelists were controversial. Richard Brookes hosted Faith for Miracles, which debuted in December 1977 on Sunday afternoons and eventually added two weekday programs. Brookes' on-air presence encountered scrutiny after a August 20, 1979, Detroit Free Press front-page story revealed his past history with spousal abuse, adultery and violence, along with substantial unpaid debts to Canton television station WJAN-TV and a Cleveland advertising agency; his program was dropped several weeks later after a loss in donations. Rev. Laurence J. London, who hosted a Sunday evening program, was arrested in June 1982 along with his wife by Birmingham police on charges of prostitution and solicitation. Jerry Falwell Sr.'s The Old-Time Gospel Hour was also picked up by WGPR-TV and attracted attention in 1985 when Falwell called Anglican Archbishop Desmond Tutu "a phony" for representing Blacks in South Africa and his anti-Apartheid stances. Tenicia Gregory defended the station's airing of Falwell, saying, "If we say we reject all the programming that has opinion that we do not believe in personally, we would not be able to be on the air... to train all of the minorities we have and.. offer the public alternative programming and programming from a black perspective." One church used their paid airtime on channel 62 in a novel way: the Metropolitan Church purchased a prime-time hour on WGPR-TV for $1,200 for a fundraising campaign on November 7, 1981, limited solely to the congregation as not all of the church's members consistently attended. The hour-long program raised $404,902.

All-night movies were also added to broaden channel 62's appeal which also made the station the first in the market to operate 24-hours a day. Horror host Ron "The Ghoul" Sweed moved his Z movie/comedy show to WGPR-TV on January 6, 1978, after prior runs on WXON-TV and WKBD-TV, but the program was quietly cancelled by June. The weekly Black Film Showcase debuted on February 3, 1979; hosted by Karen Hudson-Samuels, the program centered around feature films starring Blacks, along with profiles on the stars and a panel discussion. Detroit representative Charles Diggs hosted Diggs' Washington Forum, a panel discussion program taped from Washington, D.C., as part of the station's public service offerings. Banks offered the time slot after Diggs helped amend a treaty with the CRTC that allowed the station to be viewable over-the-air in Canada, saying, "We feel indebted to him, so we did what we could to help him out". Gregory, who frequently referred to her father as "Dr. Banks", later reflected on his deferrals whenever she asked him for advice, instilling the importance of making decisions for herself. Nat Morris remembered Banks once insisted a newer set for The Scene was not necessary with the parable "the set is not the show", prompting Morris to focus on the show in a more substantial manner.

One potential method of making money, however, never panned out. In 1979, the station sold the rights for a potential subscription television service to be broadcast over WGPR-TV to Universal Subscription Television (US-TV), an affiliate of Canadian communications company CanWest Capital Corporation. At the time, Universal was operating one subscription operation, on Boston's WQTV, and held authorizations to operate in several other areas, including Long Island, Minneapolis, and Sacramento, California. In 1981, US-TV was acquired in two parts by Satellite Television & Associated Resources of Santa Monica, California; the first acquisition included unbuilt franchises for services on WGPR-TV and KSTS in San Jose, California. However, no such pay service ever materialized, likely because Detroit already had two such operators in place. By the eighth year, however, channel 62 was finally turning a profit offering over 60 hours a week of local programming.

After Banks's death
William V. Banks died in August 1985 at the age of 82. Banks's death triggered a brief round of dissension among the Masons, including a March 1986 lawsuit by 46 members of the lodge claiming that Ivy Banks, William's widow, had denied any information about the financial condition of the WGPR stations to them. One of the plaintiffs was George Mathews, an accountant and former Union Carbide employee from Niagara Falls, New York. Unsolicited offers were also received for channel 62, most notably a bid from a company called Heart of Downtown Television headed by Lansing television station owner Joel Ferguson and including former boxer Thomas Hearns and former basketball player and future Detroit mayor Dave Bing. Analysts believed that the station would be able to pose a ratings and revenue threat to WXON and WKBD with even a minor investment in programming and equipment, noting that WKBD had been sold for $70 million two years earlier. While the February 1985 Arbitron ratings listed WGPR-TV in last place in every category, with only one percent of all television sets in the Detroit media market tuned in to channel 62, the combined profit margin for WGPR radio and television in 1984 was 31 percent, well above the National Association of Broadcasters (NAB) average of 18.8 percent for an average UHF station.

No sale materialized, and after a judge ruled in favor of the Masons and against Ivy Banks, Mathews moved to Detroit to run WGPR-TV and improve a station that, per New York media analyst Peter Appert, was not even attempting to claim a meaningful audience share in the market. Tenicia Gregory—who Mathews replaced as general manager—then sued Mathews, while Ivy Banks counter-sued the Masons for $1.3 million in unpaid loans. Mathews, who had no background in broadcasting and admitted to Ebony magazine that he was relying on people who were "competent and loyal" in his new job, took over the station as the marketplace for television stations began to cool after several recent purchases were now deemed to have been at inflated prices; consequently, Mathews took WGPR off the market for the short term. Veteran broadcaster Don Haney predicted that the station's heavy emphasis on paid religious programming would need to change in order to improve from a competitive stance. By June 1987, Panagos confirmed that WGPR would add more general entertainment fare and movies to the schedule by the fall while program director Joe Spencer later admitted the station was intending "to shirk the special interest label". When The PTL Club, which WGPR-TV continued to air three times a day on weekdays, became ensnared in controversy over former host Jim Bakker, station program director Joe Spencer said no phone calls were fielded either in protest or support, while Panagos asserted WGPR-TV would not drop the program despite the ministry owing $126,945.

Changes and controversies
December 31, 1987, saw the end of one WGPR programming mainstay: The Scene was dropped from the lineup and replaced with Contempo, a similar dance music program but focusing on newer music. The New Dance Show also debuted on WGPR-TV in 1988 as an informal successor to The Scene, produced and hosted by R.J. Watkins and airing at 6 p.m. weeknights. In contrast to the disco influences of The Scene, The New Dance Show focused more heavily on techno and house music, with music selections that ranged from Kraftwerk to 2 Live Crew to CeCe Peniston. Watkins, who produced both The New Dance Show and Video Request, would eventually syndicate both shows via satellite to over 40 different markets; Watkins hosted a kick-off party on April 10, 1992, at the State Theatre to celebrate the occasion, which WGPR-TV carried live. During this time, channel 62 also added several programs aimed at other specialty audiences in southeastern Michigan. In August 1986, the station started carrying the International Television Network, which was an overnight four-hour block of primarily foreign-language subtitled programs, complementing the existing locally-based ethnic fare. Telecasts of Michigan Wolverines football and Eastern Michigan Eagles football were also added. However, the station was still criticized in 1989 for persistent technical deficiencies, equipment issues and an uneven programming structure that still weighed heavily on religious fare, even with promising local efforts including those from R.J. Watkins.

In 1989, John Barron wrote a story for Detroit Monthly that included watching 24 hours of channel 62's programming. He described the station's eclectic output as a "video menagerie" of specialty programs, unusual local preachers (among them Detroit area native Jack Van Impe), locally produced shows with production values "reminiscent of something you'd expect from a terrorist seeking ransom", and cheap local ads—as little as $35 for thirty seconds—that were "morsels for connoisseurs of the weird", summing it up as "the zeitgeist of Detroit, the entire spectrum of the city's cultural influences, its hopes, its dreams—and what it wants to sell".

Its programming rarely attracted significant viewership or community attention, with one exception: talk show Strictly Speaking, which was most famously hosted by Shaun Robinson. Robinson joined channel 62 after graduating from Cass Technical High School and Spelman College initially as a Big City News reporter but soon fronted Strictly Speaking, a topical talk show where one media outlet dubbed her "our own Oprah." Robinson left WGPR-TV in March 1989 to become the evening co-anchor for Flint's WEYI-TV; her replacement, Darieth (Cummings) Chisholm, boasted of wanting "to take Oprah's place" at one speaking engagement. On a 1990 edition of the program, which had Rita Clark assuming host duties, Kwame Kenyatta of the New Afrikan People's Organization made comments about what he claimed was Israel's "unholy alliance with South Africa", which resulted in the organization receiving death threats and coverage of the controversy by WWJ radio. Several months later, Faisal Arabo's Arab Voice program received unwanted attention when Arabo traveled to Iraq twice to meet Saddam Hussein in October and December 1990, the first trip resulting in the freeing of 14 hostages. Public sentiment due to the Gulf War led Anheuser-Busch to drop their sponsorship of Arab Voice, while Arabo denied his program had political leanings. WGPR-TV also picked up some assorted network shows: it aired CBS's The Pat Sajak Show in late-night when WJBK-TV declined to carry it and added the NBC soap opera Santa Barbara in 1991 after WDIV-TV dropped the program. When WJBK-TV dropped CBS This Morning to launch a local morning newscast in September 1992, WGPR-TV picked it up the following month. In May 1992, all but one of the non-management employees at WGPR radio and television voted to unionize with the United Auto Workers (UAW), citing unfair working conditions. One anonymous employee told The Detroit News that "if the management didn't like the way you looked, didn't like the way you said 'hello', you were gone". The UAW filed a complaint with the National Labor Relations Board (NLRB), claiming that management refused to bargain and demanded all negotiation sessions be recorded. That September, the news department was dismantled and all 11 employees laid off; management blamed the recession, but former employees claimed the layoffs were retaliation for their organizing activities; the NLRB found in favor of the workers and recommended they be granted back pay and the reinstatement of their jobs. Mathews was reputed to run the Masons—and especially WGPR—with an "iron fist", per a December 1992 story in the Michigan Chronicle, and to give women preferential treatment. With the loss of local newscasts from the schedule, WGPR-TV continued to add more assorted off-network reruns. A lineup change in July 1993 had the station running Lou Grant, The Streets of San Francisco and Combat! in the early-evening hours as counterprogramming against local newscasts and sitcoms. WGPR-TV's license renewal was briefly delayed in 1993, but for wholly unrelated reasons: it was one of seven television stations the FCC cited for failing to meet educational and informational standards in children's programming.

CBS comes calling
On May 23, 1994, New World Communications, owner of Detroit's CBS affiliate, WJBK-TV, announced that it had reached a deal to convert 12 stations from CBS to Fox affiliation. The deal came on the heels of CBS losing the rights to National Football Conference football games to Fox; New World owned a string of mostly CBS affiliates in markets that were home to NFC football teams, including Detroit. As a result, CBS needed to find multiple new affiliates in each of the affected markets, but that would turn out to be far easier said than done in Detroit. Over a three-month period, CBS explored and exhausted almost every available option to find a new affiliate partner or to identify a station to acquire. First, the network attempted to woo the NBC and ABC affiliates, WDIV-TV and WXYZ-TV, away from their existing alliances. It failed to do so; those networks negotiated renewals with their stations that increased network compensation payments as much as four- to fivefold and, in the case of the latter, additional affiliations between ABC and Scripps-owned stations in other cities.

Unable to lure a VHF station, CBS's next target was WKBD-TV. On paper, channel 50 was a good fit for CBS, not least because it was the outgoing Fox affiliate and already produced local news. However, WKBD had been purchased the year before by Paramount Communications, which was already preparing to launch UPN in January 1995. It reportedly turned down an offer of between $120 and $130 million. CBS then approached WXON-TV; the network seemed more interested in an acquisition than a purchase, according to WXON's station manager, and offered half of what channel 20's owners thought the station was worth (reported to be as high as $200 million). CBS also contacted WADL (channel 38), an independent station owned by Frank Adell. Adell was interested in CBS, but CBS offered him a poor deal: he sought five years and compensation, in line with other deals the network was making with new affiliates, while the network merely offered Adell one year without any compensation payments. CBS's concern over Detroit was so great that the network also executed contingency plans. In June 1994, the network reached a deal to switch from a UHF station to VHF station WNEM-TV in the Saginaw/Flint area.

In WGPR-TV, which had already been carrying CBS This Morning, CBS finally found itself a home in Detroit, but was one that Mike Duffy of the Detroit Free Press branded a "last resort" for the network. On September 23, 1994, CBS announced it would purchase WGPR-TV for $24 million, operating channel 62 under a local marketing agreement (LMA) until the sale was approved. The purchase brought with it the promise of 140 new jobs and an immediate push to upgrade the station's signal to achieve parity with the other network affiliates. It also spared the station from imminent removal from cable systems in Windsor, Ontario, that had planned to drop channel 62 to make way for new Canadian cable channels to be launched in early 1995. CBS's purchase made national headlines due to the network's duress, along with the station's high channel number and relative obscurity outside of the inner city: one unnamed network executive, unaware of WGPR-TV's history, told The New York Times reporter Bill Carter: "this station has no news and no history in the market".

On December 11, 1994, WGPR-TV became the new CBS affiliate in Detroit, backed by a major promotional blitz amounting to $1 million in ad spending over the first 10 weeks. The first week was marred by issues that prevented some cable subscribers from seeing the station clearly; while ratings for channel 62 rose 11,000 percent over the station's former programming on the first Sunday night, ratings for CBS dipped by 25 percent. CBS's desperate purchase of channel 62, however, would come at the cost of WGPR-TV's existing programming inventory, which was fully displaced by new syndicated and network programs. Such shows as The New Dance Show, which had replaced The Scene as channel 62's music program after it ended in 1987, and Arab Voice of Detroit, a long-running Saturday block aimed at southeast Michigan's large Middle Eastern community, disappeared from the Detroit airwaves, as did the religious programs that had once kept it afloat. Arab Voice host Faisal Arabo was offered a 30-minute slot on Saturday mornings by the incoming CBS management free of charge, but Arabo would not have been able to sell advertising to make a profit, causing him to decline the offer. In the case of The New Dance Show and other programs produced by R.J. Watkins's Key/Wat Productions, many moved to a new low-power station on channel 68 that started the next year which Watkins leased alongside his newly-acquired WHPR-FM (88.1).

CBS's sale application, however, met with some opposition and attempts to keep the station Black-owned. Joel Ferguson, who had been rebuffed in 1986, joined forces with Bing and Roy Roberts, an executive at General Motors, to propose operation as a Black-owned CBS affiliate; Ferguson claimed he had offered $31 million for channel 62 weeks before the Masons took the $24 million CBS bid but Mathews claimed no such offer was ever made, saying, "There was no one else in line when CBS came to us". Ferguson's group, known as Spectrum Detroit, later expanded to include other business and religious leaders in the Black community with one pastor calling the station "sacred property". In December, the Spectrum Detroit group converted its proposal to an objection to the sale of WGPR-TV to CBS. Representative John Conyers promised to pressure the FCC to reject the sale, believing that channel 62 could retain existing Black-focused programming if it remained Black-owned. Another objection was filed that had little to do with the Detroit station by a Ukrainian-American man from Troy, Michigan, who claimed that a report on 60 Minutes was distorted and inaccurate. In a satirical mocking of CBS's obvious desperation, Detroit News columnist Jon Pepper jokingly predicted Joel Ferguson's group still had a chance to purchase the station, in turn forcing CBS to buy a ham radio unit located in a Plymouth, Michigan, basement for $40 million.

The demise of WGPR-TV as originally envisioned was noted for marking the end of a station that had been started with a purpose but ultimately failed to deliver. Adolph Mongo, writing in the Michigan Chronicle, asked,

"What happened? How did a potentially great vehicle for Black people in the Detroit metropolitan area turn into the butt of many jokes in the media community? Programming was a joke. Technical problems were an everyday occurrence. The news department was eliminated and employees were treated worse than field hands working on a big plantation. Despite all those problems, the station had almost 20 years to become a sense of pride for the citizens of Detroit. Yet it never happened."

Legacy of WGPR-TV
Even as the station never truly fulfilled its promised potential, WGPR-TV has been regarded as a needed starting point for many budding careers. Amyre Makupson, Sharon Crews, Pat Harvey, Shaun Robinson and current ESPN executive David Roberts all began their careers at channel 62 before finding greater fame elsewhere. Ivy Banks remarked, "Dr. Banks never wanted to hold anybody back, he was happy for them. He knew that they could get a better salary somewhere else". Former WGPR-TV program director Joe Spencer concurred, saying, "they'd come in here, get their first year or two under their belts, learn how to operate a camera, perform before the camera and write for TV. Then other stations would snap them up."

CBS's purchase of channel 62 portended changes in FCC policy, particularly the repeal of a tax incentive program meant to encourage minority ownership and the Telecommunications Act of 1996, which removed and relaxed ownership caps. 19 television stations were owned by African-Americans in 1994, a number that decreased to two in 2016 but went back to 12 in 2017, with four distinct owners holding those 12 stations. Byron Allen, a Detroit native, currently owns or operates 30 television stations via his Entertainment Studios holdings, which were purchased between 2019 and 2021 but came mostly as the result of divestitures from much larger mergers and acquisitions. Washington Post contributor Kristal Brent Zook has criticized the FCC for failing to come up with alternative strategies to help current and prospective minority owners burdened two-fold by both media consolidation and historical discrimination.

WGPR's place in history has been preserved by organizations and former employees. Makupson, Spencer, former news director Karen Hudson-Samuels, The Scene host Nat Morris and former cameraman/director Bruce Harper co-founded the WGPR-TV Historical Society in 2011 during an informal reunion, with Samuels serving as executive director and Spencer as spokesman. Plans were made by the group to create a museum for the television station at the former studios, which remain as the home to WGPR-FM, still under Mason ownership. Spencer referred to the station as "a trailblazer in many ways" while Samuels, who was also one of the station's first interns, said of the effort, "We thought if we didn't tell the story, who would?"

In 2016, the Detroit Historical Museum opened a temporary exhibit detailing the history of WGPR-TV. The William V. Banks Broadcast Museum, named in honor of WGPR-TV's founder, opened to the public on Martin Luther King Jr. Day, January 16, 2017. The building itself was listed on the National Register of Historic Places in 2021, announced on February 1, 2021, the start of Black History Month. An NRHP plaque would be affixed to the building's front entrance above the Michigan History Center's historical marker, which was unveiled in 2016. The achievement would turn somber eight days later when Karen Hudson-Samuels died on February 9, 2021, shortly after the studios were listed on the National Register; Samuels was remembered as a pioneering journalist and mentor who worked to preserve much of Detroit's Black history.

Nat Morris has frequently made public appearances over the years embracing the legacy of The Scene, with one cast reunion in 2017 intentionally falling on his 70th birthday, quipping, "I didn't want to throw two parties". Another reunion of dancers from both The Scene and The New Dance Show took place during the Detroit Cultural Center's 2021 Dlectricity festival, with Morris as emcee. When noting the lasting influence The Scene has had in the community, Morris said, "We captured a period of Detroit... We were captured at our finest".

New name, new power, but no news
Even with the objections filed against the sale, CBS already committed to relaunching channel 62 as a CBS owned-and-operated station and appointed network vice president Jay Newman to help guide the launch. The network's promotional blitz, estimated at $1 million, centered around re-branding WGPR-TV as "CBS Detroit" and "62 CBS", downplaying the call sign entirely. Included in the campaign were some CBS personalities—including Murphy Brown star Candice Bergen—making fun of the high channel position, with Bergen saying in one ad, "I'm thinking of a really big number." CBS executive vice president George Schweitzer said of the campaign, "we've taken the potential disadvantage of being on a high number and turned it into a point of difference." Joe Spencer was retained as program director during this transition and was tasked with setting up a new schedule as a CBS outlet. As WGPR-TV had no news presence for nearly three years, the early evening hours included The Jane Whitney Show and A Current Affair as lead-ins to the CBS Evening News, while Late Show with David Letterman had a start time of 11 p.m. as opposed to the network time slot of 11:35 p.m. Network executives, including CBS News vice president Andrew Heyward, were especially concerned over the CBS Evening News, already struggling in ratings locally against World News Tonight and NBC Nightly News, not having a local lead-in of any sort. Industry analysts felt the purchase and relaunch of channel 62, while CBS's worst-case scenario, was the best-case scenario for Detroit. W.B. Doner & Co. executive Harvey Rabinowitz was encouraged at CBS needing to invest millions of dollars into building what was a brand-new television station. CBS signed a lease to move channel 62 to Stroh's River Place as temporary office space, while many existing WGPR-TV staffers were kept and retrained for technical positions. Because of this, the station had to use the studio facilities of WTVS for Detroit: Making It Happen, a town hall meeting on January 31, 1995, with former WXYZ-TV anchorman Bill Bonds as moderator. Bonds' presence was as a freelancer as he signed a contract with WJBK-TV the next day. Newman admitted prior to the affiliation change that WGPR-TV's relaunch as a CBS station "may be the quickest start-up operation in history, certainly in a major market". Compounding matters was viewer confusion over where certain network shows were moving to; an anonymous The Young and the Restless fan told the Free Press, "I wonder if GE makes a (TV) radio that gets channel 62", having followed the show while at work via her TV radio. As it was, initial Nielsen ratings from the week of the switch showed CBS's soap operas and Late Show remaining competitive on channel 62, but ratings for CBS Evening News declined precipitously.

On July 24, 1995, the FCC denied the two objections and approved the sale of WGPR-TV to CBS, also granting it a waiver to keep its two Detroit radio stations, WWJ (950 AM) and WYST (97.1 FM), which had been owned by CBS since 1988. In denying the objections, the commission that the terms of the LMA showed George Mathews still holding control over channel 62's programming, finances and staffing for a two-year period, regarded the affiliation switch as something the minority-controlled license holders agreed to, and saw the sale as "in the public interest". The network immediately announced that it would expand its heretofore-temporary River Place offices and that the call letters would be changed to WWJ-TV, mimicking their AM sister. These changes occurred once the sale was consummated on September 20, 1995, returning the WWJ calls to the television dial for the first time since the original WWJ-TV (channel 4) was sold in 1977. Jay Newman was formally named as channel 62 general manager, and sought to have a new facility constructed housing CBS's TV and radio properties, but declined to give a timetable, saying, "It's like buying a house; it doesn't happen right away." While CBS faced many challenges in its effort to make WWJ-TV competitive—David Poltrack, the executive vice president for planning and research for the CBS stations, called Detroit "the toughest situation for us" in the country, and CBS ratings fell 46 percent year-over-year —the physical plant was among the largest needed improvements. Channel 62 had an inadequate signal now that it was a market-wide network affiliate. In 1997, CBS was approved to build a new transmitter facility, broadcasting at the UHF maximum of five million watts from a 1087 ft mast in Oak Park, that would replace the former WGPR-TV facility in Royal Oak Township. The $10 million facility was activated on July 1, 1999, and also enabled the station to begin digital television broadcasts; the tower would also be used by some of CBS's FM radio stations and the original digital transmitter for WTVS.

In October 1995, CBS announced that it would set up a news department for WWJ-TV and had hired Steve Sabato from WLKY in Louisville, Kentucky, to serve as the news director. That April, CBS had felt the pain of not having more than a bureau with one correspondent in Detroit. When federal agents investigating the Oklahoma City bombing raided a farmhouse in Decker, north of Detroit in Sanilac County, CBS was the last network to break in with a special report; CBS News had one WNEM-TV reporter live by telephone but no pictures, compared to the coverage that ABC, NBC, and CNN were able to offer using the resources of their Detroit affiliates. The station would also tap WWJ radio to produce cut-ins for air during the CBS/Group W newsmagazine Day and Date. By the start of 1996, however, Sabato had returned to Louisville, and news plans for channel 62 were on hold. During the late 1990s, the station's chief local programming effort was a weekly 30-minute newsmagazine, In Depth Detroit, hosted by former WDIV anchor and reporter Rich Mayk, which debuted in 1997. The station also sporadically offered other news specials and live forums, but Jay Newman conceded that WWJ-TV was still unable to start a news operation, although the network continued to evaluate options.

CBS-Viacom merger and 62 CBS News
In 1999, Viacom, owner of WKBD, acquired CBS. In a number of markets, this combination created newly permitted duopolies between established CBS stations and UPN outlets. However, in Detroit, it was the UPN station, WKBD, that was larger and had a functional local news department. WWJ-TV's inability to launch a news service of their own was attributed to start-up costs that, while initially estimated at $1 million, were deemed too onerous but Detroit Free Press columnist John Smyntek criticized the station for having effectively become "a CBS relay transmitter". Even before the Viacom deal, the possibility of WKBD producing local news for channel 62 was being investigated, and a full dress rehearsal of a WWJ-TV newscast from channel 50 had been conducted. While WWJ-TV made considerably more money airing syndicated fare in lieu of local newscasts, those programs started to become more expensive to purchase and thus made local news cheaper. Viacom appointed WKBD's general manager, Mike Dunlop, to head up both stations, though only financial and technical staffs were initially combined. In February 2001, it was then announced that WKBD would produce an 11 p.m. newscast for WWJ-TV, to use channel 50's existing talent from its Ten O'Clock News, starting on April 2. The move was made for two reasons: the station was losing its lucrative syndicated rights to Seinfeld, previously aired at 11 p.m., to WJBK-TV, and there were ratings and advertisers that only a newscast could command. However, it was built based around the resources of WKBD-TV, which already aired Detroit's least-watched local newscast as WJBK overtook it in the ratings at 10 p.m. right after the 1994 affiliation switch. While CBS wanted either a 5 p.m. or 6 p.m. newscast launched on WWJ-TV at the same time, Dunlop declined to do so, saying, "I'd rather go up against two newscasts at first than three".

The new WWJ-TV newscast promised viewers "tonight's local news, straight to the point". In The Detroit News, Neal Rubin derided the station's approach as "closed-captioned for the intelligence impaired" and overuse of the phrases "straight facts" and "straight to the point". It failed to make a ratings impression, and general manager Mike Dunlop and Viacom parted ways in August. In February 2002, Amyre Makupson and co-anchor Rich Fisher were moved exclusively to WWJ-TV's 11 p.m. newscast to allow WKBD to shift to a presentation targeting younger viewers. Despite the changes, Tom Long wrote in The News that the WKBD and WWJ newscasts could be called "the attack of the clones" for their similarity.

Low ratings, however, doomed the effort. In September 2002, rumblings surfaced that Viacom was about to pull the plug on the WKBD–WWJ news operation—the last newsroom Viacom inherited from Paramount that was still operating —which were met by lukewarm responses from executives. Viacom then decided to contract with WXYZ-TV for a 10 p.m. newscast on channel 50, with channel 62 airing reruns of Everybody Loves Raymond at 11. The last full newscast on WWJ-TV aired on December 3, 2002.

First Forecast
In January 2008, the station rebranded itself as "WWJ-TV", dropping the "CBS Detroit" moniker it had been using, and reintroduced local weather updates titled "First Forecast" during The Early Show and at 11 p.m. That same year, the station entered into a three-year contract with the Detroit Lions to broadcast their preseason games and in-season coaches' shows, which had been on WKBD. In 2009, the weather forecasts expanded with a new live two-hour morning program, First Forecast Mornings. News headlines on the program were provided through a partnership with the Detroit Free Press. From 2011, Syma Chowdhry, later of WXYZ-TV and News 12 New Jersey, was the program's news anchor. First Forecast Mornings ended on December 28, 2012, and was replaced with the CBS Morning News and a re-airing of Dr. Phil; a statement issued by the station read, "WWJ remains committed to local programming where it makes sense".

In 2017, CBS Radio agreed to merge with Entercom, which separated WWJ radio from WWJ-TV. Due to the nature of the sale, CBS retained the trademark rights to "WWJ", which was leased back to Entercom for use on the radio station under a long-term licensing agreement.

CBS News Detroit
On December 14, 2021, ViacomCBS announced it would start a full-scale news service in Detroit, CBS News Detroit, to begin in the late summer or early fall of 2022. This announcement followed prior unveiling of plans by CBS News to rebrand their over-the-top media service CBSN, along with localized iterations of CBSN among the entire owned-and-operated station group, into the overall "CBS News" identity. WWJ-TV/WKBD vice president/general manager Brian Watson approached Wendy McMahon, co-president of CBS News and Stations, about establishing the news service; McMahon later described her initial reaction as, "...I thought to myself, 'This never happens. Until now.'" A local newscast had previously been restored to WKBD in 2020, produced from KTVT in Fort Worth, Texas, and having been launched after the successful rollout of CBSN's localized platforms.

Unique for an American terrestrial television station, CBS News Detroit will produce 137 hours a week of online streaming news, with 40 of those hours simulcast in key time periods over WWJ-TV. Correspondents will be assigned to beats organized by community, with one reporter at the state capitol in Lansing.

Local programming
WWJ-TV produces one current affairs program, Michigan Matters, a panel discussion program focusing on issues relevant to metro Detroit. It is hosted by Carol Cain, columnist for the Detroit Free Press; panelists have included Denise Ilitch and L. Brooks Patterson.

Subchannels
The station's digital signal is multiplexed:

WWJ-TV began broadcasting a digital signal on UHF channel 44 shortly after the Oak Park tower went into service in 1999. Analog broadcasts on channel 62 ended on June 12, 2009, as part of the digital television transition.

In 2020, WWJ became one of five Detroit stations participating in the launch of ATSC 3.0 (Next Gen TV), provided by WMYD in the Detroit market.