User:Swathi4352/sandbox

Introduction
Sidhavelayutham Mohan is an Indian entrepreneur and the CEO & Founder of Alice Blue, a discount stockbroking firm in India that has been awarded multiple times by various Stock and Commodity Exchanges over the years.

Early Life
Sidhavelayutham Mohan, aka Sidhu was born on 6-4-1979, at Erode to Mr. Mohanamoorthy and Mrs.Lakshmi. He comes from a humble agricultural background where he grew up loving and appreciating nature. Although he’s a successful entrepreneur today, he still holds a soft corner for nature and farming at his heart.

Family Background
Sidhavelayutham Mohan’s father, Mr. Mohanamoorthy, is aged 80 years now; his father has been a constant source of encouragement & inspiration and has contributed incalculably to the success of Alice Blue. Sidhavelayutham Mohan got married to Sharada on 2nd september 2009. His wife is an MBA in Marketing by education and also an entrepreneur who successfully manages an online fashion boutique with the brand name FFB that serves customers all over India. Sidhu has been blessed with two children, a son,  Mugunthan - 10 years, and a daughter, Thanshika - 8 years. Sidhu’s younger brother, Mr.Kottravel, is an entrepreneur in Civil Industry.

Education
Sidhavelayutham Mohan holds a series of degrees under his name; he has studied aeronautical engineering &  maintenance engineering and later moved toward business administration.

He did his BBA (Bachelors in Business Administration) from the University of Madras in 1996-99. He also holds an MBF (Management of Business Finance) from the Indian Institute of Finance, Delhi, in the batch of 2005. Adding more to his education, he also did a Master's Degree from the Indian Institute of Management, Bangalore, focusing on Management Program for Entrepreneurs and Family Businesses.

Career Timeline
During his growing up years, Sidhavelayutham Mohan always aspired to be an entrepreneur and wanted to do something in the field of Floriculture since he came from an agricultural background.

After his graduation, he joined a civil construction company along with his brother in 2000. For three years, he worked as a project manager in the same company, where he handled contractors and masons, executing numerous projects.

Soon he realized that this was not something he wanted to do for the rest of his life, even though he was really good at it. He quit his job and focused on his post-graduate studies.

During his post-graduation in finance, he really got interested in numbers and the math's & analysis linked with them. This gave him the right direction to work, and this is how he got into the fintech industry and got his sub-brokership in 2005.

In 2006, MCX launched the trade of Crude Oil for the first time. This encouraged Sidhavelayutham Mohan to get a dealership and make use of this opportunity to explore this domain.

It was 2006 when Alice Blue’s foundation was made in Erode, Tamil Nad u. Sidhavelayutham Mohan started this company by putting in his own funds with the help of his brother. Later, his ex-classmate from IIF, Mr. Vijay, also came on board. During this time, he also met the key people of Alice Blue, Mr. Rajesh, Mrs. Vasuki, and Mrs. Vijayalakshmi, who played crucial roles in making Alice Blue a known brand today.

Together they took Alice Blue from a team of 6-7 people to a team of 500+ employees, 12,000 partners, and3 L clients with a pan India presence in 20 major cities of the country. Later in 2017, Alice Blue set up its Head Office in Bangalore.

In the same year 2017, clients could only trade commodities in conjunction with capital services due to legal regulations prohibiting NSE, BSE, and other segments from being housed in the same facility. All segments were brought under one roof by SEBI later on. Alice Blue applied for dealerships all under one roof so that their clients could trade with simplicity.

Funding
Sidhavelayutham Mohan has been the sole source of funding for Alice Blue since its inception, and the company has never had any outside investors. Later, during the collaboration with Mr. Vijay, it was in the agreed-upon ratio of 55% to 45%. Mr. Vijay's retirement from the Alice Blue brand necessitated another round of self-funding by Sidhavelayutham Mohan. To date, Alice Blue is completely a self-funded business.

His family and friends stood by him in times of need, providing moral support and a strong sense of community, and also supported him financially and emotionally. As a result, he never gave up on Alice Blue’s growth.

During the pandemic in 2020, the business saw mixed results. On one hand, crude oil prices were dropping, resulting in a ₹13 Crore loss, while on the other hand, the customer base saw impressive growth. Alice Blue, as a team, handled everything with grace.

Technological Changes
CTO - Nagarjun joined Alice Blue in 2016 during the expansion of the operations team, and CFO Saravanan joined Alice Blue in 2018.

After CTO Nagarjun took over the technical operations, ANT Trading Platforms were launched (Ant Web, Ant Mobi) that provided more than 1-year of historical chart data, 80+ technical indicators, multiple watchlists, and many highly advanced features.

Now, in 2022, ANT version 2.0 has been successfully introduced, with significantly greater simplicity of use for clients.

Future Plans
Sidhavelayutham Mohan has been a very ambitious entrepreneur and is working towards the vision for the next ten years. With his company Alice Blue, he aims to provide the finest possible service to clients and partners.

He is preparing a new initiative called FNO club, with the goal of gathering clients, partners, and prospects under one roof to educate them about trading and assist them in becoming successful traders/investors.

Sidhavelayutham Mohan also aspires Alice Blue to be one of the Fortune 500 companies within ten years and also to enter the insurance industry, manage portfolios, and build their NRI client base.

Alice Blue is expanding its operations and has applied for an NBFC license from RBI under the name of Aliceblue Capital Services Pvt Ltd. It has also incorporated Aliceblue Insurance Broking Private Ltd and registered Integrity Financial Services Partnership Firm.

Awards and Honors
A few notable highlights from their recent operations:


 * Alice Blue has maintained its reputation as India's “Top 10 Customer-Preferred Financial Enabler.
 * Alice Blue was awarded the ‘Best Stock Broker for New Investors’ from the prestigious Times Group and as one of the “Top 3 contributors in Equity Derivatives” by NSE in 2021.
 * Alice Blue was awarded as the “Gem of India” in 2013, “Best brokerage house” in Energy by MCX in 2018, and “Best Broking House South” in 2019.
 * In 2019-20, their year-on-year growth was ~275% in terms of UCC accounts, and the number of trades grew by an impressive 245% year-on-year.

Philosophy & Philanthropy
Coming from an agricultural background, Sidhavelayutham Mohan is very much concerned about nature and firmly believes in saving natural resources, going GREEN, and saving soil.

He occasionally acquires abandoned lands and does afforestation at his own expense.

By 2022, Alice Blue plans to establish a trust to provide education to rural children and progressively expand its scope to adopt villages.

CSR Activity - He sponsored T-Shirts for encouragement for the volleyball tournament conducted by _______(organization) for people with disabilities.

Understanding the situation during Covid times, Sidhavelayutham Mohan also donated ₹50 Lakhs to PM Cares Fund towards Covid Relief. He has implemented Employee Gratuity Policy and provided Covid Medical Reimbursement of ₹10K for employees affected by Covid-19.