Viaplay TV

Viaplay TV is a Dutch commercial television channel owned by Talpa Network through Talpa TV. The channel was launched as SBS9 on 1 January 2015 at 12:00 CET with a movie marathon. The channel can be received via all television providers in the Netherlands. Other channels of the group in the Netherlands are SBS6, Net5 and Veronica.

History
SBS Broadcasting announced its plans for a launch of a fourth channel in the Netherlands already in 2009. On 22 August 2014, the company officially released its definite plans for a new channel targeting female viewers. The channel got its name SBS9 on 27 September 2014. The launch date was set in January 2015.

On 10 April 2017 Talpa Holding acquired a 67% stake from Sanoma Media Netherlands.

On 2 April 2024, Viaplay Group announced a partnership with Talpa under which the channel will be renamed Viaplay TV effective 5 April. The channel will cross-promote the Viaplay streaming service by featuring broadcasts of selected sports properties from the service, such as Formula One, PDC darts, and Premier League football.

Programming
Mainly films and television series, at launch, every day of the week a different theme:
 * Mondays: Various
 * Tuesdays: Comedy
 * Wednesdays: Action
 * Thursdays: Drama
 * Fridays: Family
 * Saturdays: Thriller
 * Sundays: Romance