Viivi Pumpanen

Viivi Pumpanen (born 20 July 1988) is a Finnish actress, model and beauty pageant titleholder who was crowned Miss Finland 2010, the official representative of Finland to the 2010 Miss Universe pageant.

Early life
Born in Vantaa, Pumpanen was Miss Helsinki in 2009.

Career
As the 71st Miss Finland, Pumpanen accepted the crown from Essi Pöysti, the 2009 titleholder, on 17 January 2010 and said "I have been dreaming about this since I was eight years old. My mother and father have been supporting me."

She competed in the Miss Universe 2010 pageant on 23 August 2010 in Las Vegas, Nevada.

In 2011, Pumpanen won television dance competition Tanssii tähtien kanssa, the Finnish version of Strictly Come Dancing. Her professional partner was Matti Puro.

On 11 December 2023, she was revealed as one of the hosts of Uuden Musiikin Kilpailu 2024, the Finnish selection for the Eurovision Song Contest 2024, alongside Pilvi Hämäläinen and Benjamin.