WMSO

WMSO (1240 AM) is a urban adult contemporary formatted broadcast radio station licensed to Southaven, Mississippi, serving Metro Memphis. WMSO is owned and operated by Flinn Broadcasting.

History
On May 13, 2019, WMSO changed their format from southern gospel to urban oldies, branded as "Memphis Soul 104.1".

On June 8, 2020, WMSO changed their format from urban oldies to classic hip hop, branded as "Bumpin 104.1".

On November 13, 2023, WMSO changed their format from urban adult contemporary and gospel to Regional Mexican, branded as "El Gallo 104.1".

On June 1, 2024, WMSO changed their format from Regional Mexican to urban adult contemporary, branded as "Power 104.1 The Source".

FM Translator
WMSO programming is relayed to an FM translator, which gives the listener the choice of FM with higher quality stereophonic sound. The translator is owned by Arlington Broadcasting Company.