Wahoo Fitness

Wahoo Fitness is a fitness technology company based in Atlanta. Its CEO is Mike Saturnia. Founded in 2009 by Chip Hawkins, Wahoo Fitness has offices in London, Berlin, Tokyo, Boulder and Brisbane.

Wahoo's portfolio of cycling industry products includes the KICKR family of Indoor Cycling Trainers and Accessories, the ELEMNT family of GPS Cycling Computers and sport watches, the TICKR family of Heart Rate Monitors, SPEEDPLAY Advanced Road Pedal systems and the Wahoo SYSTM Training App.

Main products


Indoor trainers & smart bikes
 * KICKR Direct Drive Smart Trainer
 * KICKR CORE Direct Drive Smart Trainer
 * KICKR SNAP Wheel-On Smart Trainer
 * KICKR BIKE Indoor Smart Bike
 * KICKR ROLLR Smart Trainer

GPS cycling computers & smart watches
 * ELEMNT ROAM GPS Bike Computer
 * ELEMNT BOLT GPS Bike Computer
 * ELEMNT RIVAL GPS Multisport Watch

Heart rate monitors
 * TICKR Heart Rate Monitor
 * TICKR FIT Heart Rate Armband
 * TICKR X Heart Rate Monitor

Cycling sensors
 * RPM Cadence Sensor
 * RPM Speed Sensor
 * RPM Sensor Bundle
 * BLUE SC Speed and Cadence Sensor

Indoor training accessories
 * KICKR HEADWIND Smart Fan
 * KICKR CLIMB Indoor Grade Simulator
 * KICKR AXIS Action Feet
 * KICKR Indoor Training Desk
 * KICKR Floormat

Pedals
 * POWRLINK ZERO Power Pedal System
 * SPEEDPLAY AERO Stainless Steel Aerodynamic Road Pedals
 * SPEEDPLAY NANO Titanium Road Pedals
 * SPEEDPLAY ZERO Stainless Steel Road Pedals
 * SPEEDPLAY COMP Chromoly Road Pedals
 * Standard Tension Cleat
 * Easy Tension Cleat

Training
 * Wahoo SYSTM Training App

Acquisitions

 * September 2019 – Pedal manufacturer, Speedplay
 * July 2019 – Indoor training platform, The Sufferfest, later rebranded to Wahoo SYSTM
 * April 2022 – Indoor training platform, RGT (Road Grand Tour) later rebranded to Wahoo RGT

Funding and investment

 * 2010 – Private Investment
 * July 2018 – Norwest Equity Partners
 * Q3 2021 – Rhône Group
 * May 17, 2023 – Wahoo announces Wahoo Fitness Founder Buys Company Back from Banks

Team sponsorship
Wahoo is an official sponsor for:

Women's cycling teams
 * EF Education–Tibco–SVB
 * Le Col–Wahoo
 * Team DSM
 * Trek–Segafredo
 * Ceratizit-WNT
 * Arkéa
 * Bingoal Casino-Chevalmeire
 * Rally Cycling
 * Twenty24

Men's cycling teams
 * EF Education–EasyPost
 * Bora-Hansgrohe
 * Alpecin–Fenix
 * Hagens Berman Axeon
 * Deceuninck–Quick-Step
 * AG2R Citroën
 * Team DSM
 * Trek–Segafredo
 * Cofidis
 * Arkéa–Samsic
 * Novo Nordisk
 * Rally Cycling
 * WiV SunGod
 * Maloja Pushbikers
 * Ribble Weldtite
 * P&S Metalltechnik
 * Trinity Racing
 * Tirol KTM