Walton Stinson

Walton Stinson (born July 2, 1948) is an American sound engineer, business executive, and entrepreneur. He is co-founder and CEO of ListenUp, a privately held Colorado-based company that in 2019 was the 10th largest consumer electronics specialty dealer in the US. Stinson was inducted into the Consumer Electronics Hall of Fame in 2009, along with Apple co-founder Steve Jobs, Irwin M. Jacobs, former Chairman of Qualcomm, and Richard E. Wiley, former chairman of the Federal Communications Commission (FCC).

In 1982, Stinson helped introduce digital audio to the United States. He served as a delegate to the Compact Disc Group. Along with his partner, Steven Weiner, he traveled to Japan in October 1982 to obtain the first batch of compact discs and convinced Sony and Nippon Columbia (Denon) to provide him with the first available players. At a promotional event for CDs in Denver on March 13, 1983, at Rainbow Music Hall, he fooled an audience of 1,000 into believing they were listening to a live band, Grub Stake, when he segued the live performance into a digital recording of the band mid-performance to demonstrate the “live quality” of digital reproduction.

In the words of Greg Milner, author of Perfecting Sound Forever, An Aural History of Recorded Music: “People like Stinson were the grassroots end of a publicity and marketing juggernaut that, in the space of a few years, transformed the CD from an expensive curiosity into the dominant music media.”

Stinson incorporated dramatic stunts into his advocacy for CDs, highlighting their durability and reliability. During a gathering at the Gates Planetarium in Denver, he demonstrated this by smearing peanut butter and jelly on a CD, scribing it with a knife, then rinsing it in water and showing its flawless playback.

In 2010, Home Entertainment Source (HES) merged with ProGroup to form ProSource, the largest consumer electronics buying group in North America, with over $5.5 Billion in sales. In 2021, Stinson was elected chairman of ProSource.