Welcome to O'Block

Welcome to O'Block is the debut studio album by American rapper King Von and the only one to be released during his lifetime. It was released on October 30, 2020, through Only the Family and Empire Distribution. Welcome to O'Block was released just a week before King Von was shot and killed on November 6, 2020, after the official release party of the album. The project features chief production from Chopsquad DJ and other producers including Hitmaka, Tay Keith and Wheezy; and guest appearances from Polo G, Lil Durk, Dreezy, Moneybagg Yo, Fivio Foreign and Prince Dre.

Welcome to O'Block was supported by six singles: "Why He Told", "All These Niggas", "How It Go", "I Am What I Am", "Gleesh Place" and "The Code". The album received great reviews from music critics and was a commercial success. It peaked at number five on the US Billboard 200. On September 20, 2021, the album was certified gold.

Von explained the key difference between his mixtape Levon James, released earlier that same year, and Welcome to O'Block: "If you're doing something and keep doing it, you're gonna get better results. Everything better. It is the one for real, I've been working hard." Complex said the album sees Von "reflecting with an acute lyrical clarity on his rise and how newfound fame could impact his own life and the lives of his loved ones", while Revolt noted of the drill album: "Often rapping about Chicago and his well-respected neighborhood, this album most certainly paints the vivid picture of his cinematic lyrics while portraying his stand-out cadences through each record".

"O'Block" in the album title is a reference and other name to design the Parkway Gardens complex in Chicago, of which King Von was an inhabitant.

Release and promotion
The album release culminates the end of a prolific year for Bennett who claims to have worked hard on his music and technique, in fact the album came after Levon James, his second mixtape released previous in March 2020; he also declared that thanks to his perseverance work put into the project Welcome to O'Block would have surpass his previous in terms of quality. The proof is in the singles numbers which before the release showed an important leap compared to the previous work, on the merits single "All These Niggas" acquired, as stated by Bennett himself, over 24 million views 2 months after its release.

In his interview for Uproxx, Bennett stated that the music he was making was dedicated to the people who lived in his neighborhood and who, like him, lived a life of hardship and danger. He also declared that his storytelling rapping comes from his sojourn in prison where he read books and urban novels most of the time; still said that his favorite piece over the whole album was "Demon".

Three days before the album publication, on 27 October King Von appeared in a video for the YouTube channel "CivilTV" named "Welcome to My Neighborhood: O Block", in whose Von talks about his life in Parkway Garden, tells anecdotes about it and about how he got into rapping, even anticipating some details on the new album. In the same video he even goes in his old neighborhood named "Killaward".

Welcome to O'Block was released on October 30, 2020.

Singles
"Why He Told", the lead single from the album shut up, was released on July 24, 2020, along with a music video. The video tracks with the lyrics, opening on a female officer activating a recorder and rewinds through the guilty visions of a friend of Von which is revealed to be an informant, who imagines Von pursuing him and wakes up in cold sweats from the guilt of having told. Bennett also made a live piano version of the song in conjunction with "Took Her to the O" song from Levon James mixtape, for Audiomack streaming platform; it was released with a video on August 13, 2020, on YouTube.

"All These Niggas", the second single from the album, it features Lil Durk, and was released on August 5, 2020, with an accompanying music video directed by JV Visuals 312. On the track the two rappers deliver vicious bars about the bleak reality of the streets, with a hook sung by Bennett himself, on an Eerie piano keys drill instrumental. The video finds King Von posted up in a white Rolls Royce and rocking a massive diamond Only The Family chain as raps about life in the hood. Durk does not appear in the visual, because of their open case they could not stay in the same place. Durk did not appear in the video.

"How It Go", the third single from the album produced by Chopsquad Dj, was released on August 28, Von declared to have wrote the lyrics while being locked up in jail. In the "How It Go" video, Von addresses the shortcomings of the justice system rapping about what goes on behind the closed doors of a criminal trial. On the first half of the video focuses on the negotiations between prosecutors and public defenders which often result in plea deals, and it shows Bennett struggling to survive in prison. The latter half of the video exhibits Bennett getting out and scrambling to survive, now outside the prison, and having all doors closed up from society.

"I Am What I Am", the fourth single from the album, was released on October 9, 2020. It features a guest appearance from Fivio Foreign over production from ChopsquadDJ. The official video is directed by Jerry Production, the accompanying visual shows Fivio with King Von in the Chicago trenches, flexing money, whips, jewelry, and more. The song extablish connection between the Chicago and New York drill worlds as never seen before

"Gleesh Place", the fifth single from the album with whom he anticipated the same project. It was released on October 23, 2020, with an official music video released the day before his album dropping date, on October 29, which sees Von rapping about typical Chicago street life over a beat by Wheezy Productions.

"The Code" was released on October 30, 2020, alongside the album and a music video with the direction of DrewFilmedIt. It features a guest appearance from Polo G. The sci-fi-horror oriented video sees Von and Polo using a computer program to entrap their enemies, whom they spend the rest of the video torturing with the help of a female assistant. The beat is a sinister piano loop produced by JTK, Dj Ajo and Lc; while the titular "Code" refers to the code of the streets.

Music videos
Beyond of those published as singles, four other videos pertaining to Welcome to O'Block have been released, all posthumous. The first was the video for "Wayne's Story", that was published on December 8, 2020, barely a month after Bennett's demise. The second video is represented by "Armed & Dangerous", that was, in the first place, scheduled to be released on November 6, 2020, under the idea of Bennett himself, but was later postponed, due to his passing, to the date of January 11, 2021. Still the 21 of April, 2021 "Mine Too" video was released; lastly concluding the project cycle with the last video for "Demon" on the day of his hypothetical 27th birthday which was August 9, 2021.

Critical reception
Welcome to O'Block received acclaim from critics. Fred Thomas of AllMusic magazine, eulogize the Chicago rapper's storytelling ability and the "humanization" of Welcome to O'Block characters saying: "the cast of characters we meet over the course of Welcome to O'Block have names, ages, choices we watch them struggle with, and stories that are hard to ignore"; he also accents some songs such as "Back Again", "The Code", "Demon", and "How It Go"." Writing for HipHopDX Josh Svetz defines the album as "Versatile" as it varies from energetic drill songs going through harmonized ones and still has others "sentimental ballads"; he concludes saying that "Welcome To O’Block is the type of debut album rappers strive for: a relentless and engaging showcase of superior talent setting them up for a long and prosperous career" adding though "now becomes his curtain call, a tragic reminder of what could have been"." Dean Van Nguyen by Pitchfork Defines the project with a more "Nuanced set" than his previous work Levon James, moving from a full album of gangsterism to a larger and more varied album; he also highlights track "All These Niggas" and the last three pieces of the work, defining them the best part of the project; finally ending with the sentence: " King Von wrote about a world that was bleak. His passing just makes it all the more so"." Tom Brehian from Stereogum defines "Wayne's Story" as his best work to date, appreciating the third-person narration that characterizes the piece, and he goes on to say that it has been a long time since a rapper so promising in storytelling has appeared. Iii Williams described the Chicago rapper project as characterized by "charismatic storytelling and versatile delivery", and that incorporates songs with various tones and flows, all while maintaining his patented aggression and confidence in rapping. It is also mentioned Bennett astonishing growth within the rap game in an impressively brief span of time, that is shown on his record. Almost all of the songs received positive reviews, with "Can’t Relate", "Demon" and "The Code" being considered the best songs on the entire album. Williams also stated that there was a unanimous agreement that King Von was poised to be the next superstar in the hip-hop; and he also declared "Welcome to O’Block is one of the most important projects in the city of Chicago’s history, and was one of the most impressive projects of 2020 overall".

Commercial performance
Welcome to O'Block gained great success all over the country, peaking at number 5 on Billboard for US Top 200 albums, at number 1 for Top R&B/Hip Hop albums, plus it went number 1 for Top Independent albums and peaked 12th for Top 100 Canadian albums. It also achieved, on September 20, 2021, a RIAA certified gold with over 500,000 copies sold.

Track listing
Notes
 * $undefined$ Signifies an uncredited co-producer

Personnel
Credits adapted from Genius, Muso.Ai & Tidal

Technical


 * CakeBoy Bally - Recording
 * Darth Moon – Recording
 * Kiid Maestro - Recording
 * EY3ZLOWBEATZ - Recording
 * Shawn “Source” Jarrett - Recording, Mixing
 * Shepard Hues - Mixing
 * Justiiice - Mixing
 * JaymeWorld - Recording, Mixing
 * JTK - Mixing
 * Joe LaPorta - Mastering
 * Heavy L Beatz - Mastering, Assistant Engineer, Assistant Mixer