Wikipedia:Use plain English

Wikipedia articles ought to be written in plain English, states Wikipedia's Manual of Style.

The art of writing plain English has to be learned. Strunk and White's The Elements of Style and Gowers' The Complete Plain Words are two justly famous manuals that try to teach it. The guidance in manuals such as these is not universally applicable – Swinburne or Jeremy Taylor rewritten to comply with it would lose all interest – but it does apply unequivocally to Wikipedia articles.

An encyclopedia article is a piece of expository prose, and as such it has an objective purpose. This purpose is not to impress its readers with your learning or vocabulary, even if that is your subjective purpose for writing it. Instead, its purpose is to impart information, whether by introducing new knowledge to people who lack it or by reminding people of what they had half-forgotten. Plain words best serve this purpose.

As William Strunk put it: "Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell."

Ernest Gowers gave many examples of writing that could be improved. This is one from the UK Government about police complaints procedures:

As Gowers says, "Here is a translation ... [which has] made the sentence far clearer, and at the same time exactly halved the number of words":

Use all the words you need, but no more.

Jargon and technical vocabulary

 * See also: Explain jargon

Jargon and technical vocabulary are inevitable in many fields. Whenever using them, explain them briefly or give a wikilink to help the reader understand the word.

For example, a legal word like estoppel may confuse a reader who is not a lawyer. Estoppel essentially means that "the law is not amused when you contradict yourself, whether by words or actions, after someone has acted on what you said before"; however, the scholastic method of the law has clouded its meaning over time. The estoppel article should clarify both these points for readers and allow them to understand the word in context.

Jargon and lack of context pose a particular problem in mathematical articles. Wikipedia has many of these articles; many could improve with editing. The difficulty here comes from framing the articles for the right audience. The professional mathematician may find a given Wikipedia article lacking in detail, while lay readers may find it baffling. Information presented from the viewpoint of the sociology of science goes a long way towards making these articles interesting and intelligible to non-mathematicians.

More context is valuable in these situations. As a writer, include some history of the problem the theorem was meant to solve or cite practical applications of the theorem. This sort of information allows a non-mathematician to retain knowledge from the mathematical article.

Neutral point of view
To call someone a terrorist is a value judgment; tell us instead that he bombed the subway and that his compatriots issued a statement containing political demands, and you are as close to neutrality as mere mortals have the power to achieve. Concrete words are inherently less pointed than any labels, and the truer path to neutrality is to replace the abstract with the concrete.

Business writing
If the business provides a product or service, describe it concretely and accurately. Wikipedia is not an advertisement service.

Conflicts of interest and vanity articles
If a person within a company starts an article about that company, it may be considered a conflict of interest: advertising a company versus providing information about it. Nonetheless, the business – and its article – may still be considered notable if it provides useful information about the business.

Buzzwords
Inappropriate vagueness and abstractions, especially the vague words commonly described as buzzwords, are a frequent problem in articles about businesses. An informative, clear, and succinctly written article trumps one filled with buzzwords.
 * See also Template talk:Buzzword

Unhelpful:


 * Ajax&trade; Waste Solutions, Inc. is a dynamic, market-driven firm that offers value-added human waste management solutions to growing sectors in the economy. . . .

Informative:
 * Ajax Waste Solutions, Inc. is a corporation that manufactures toilets and other bathroom and plumbing fixtures for public and institutional use and sells them wholesale to building contractors. . . .

Avoid using the word "solution" to describe a business's product or service offerings. The use of this word is inherently non-neutral, since it implies that the business's offerings can indeed solve a problem. It is also inherently vague, leaving the reader to guess whether the product is software, an ongoing service, or some combination of both.

Use concrete nouns to describe a business's products or services. If the business makes or sells things, an appropriate description would tell us what is inside the boxes at the warehouse or on the shelves of its shops. If the business provides services to people, the sorts of problems its representatives discuss with the customers is helpful information. If the business's product is software, the article should provide a specific description of what it does and the intended market:

Unhelpful:


 * ... an enterprise management solution

Better:


 * ... an integrated software suite for warehouse, manufacturing, and sales management