Workday Adaptive Planning

Workday Adaptive Planning, formerly Adaptive Insights, is a software as a service company founded in 2003 and headquartered in Palo Alto, California. The company was acquired by Workday, Inc. in a $1.55 billion deal completed in August 2018.

Early Years
In 2003, Robert S. Hull and Richard L. Dellinger co-founded Adaptive Planning to market enterprise budgeting, forecasting, and reporting software as an alternative to spreadsheet-based planning or larger on-premises software. Adaptive Planning was an early user of the software as a service (SaaS) model for business intelligence and corporate performance management. In 2003, it was incorporated in Delaware as Visus Technology, renamed as Adaptive Planning. It was incubated at Onset Ventures in Menlo Park, California.

2012 - 2020
In September 2012 the company acquired the Louisville, Colorado based company  for an undisclosed amount. By October 2013, Adaptive Planning held a fourth round of fundraising, totaling $45 million. The company also added salesforce.com as a backer.

In February 2014, Adaptive Planning was renamed Adaptive Insights and released a new version of the software with an updated user interface.

In January 2015, the company appointed Citrix Chairman Tom Bogan as CEO. In June, the company reported another investment round of $75 million with several investors, including Norwest Venture Partners, ONSET Ventures, Bessemer Venture Partners, Cardinal Venture Capital, Information Venture Partners, and others.

In 2017, Gartner included only cloud companies in its 2017 Magic Quadrant for Cloud Strategic Corporate Performance Management Solutions report. Adaptive Insights was placed highest in the Leader's quadrant for ability to execute. In December, the company surpassed $100 million in annualized revenue.

In April 2018, the company announced it added 500 net new customers in 2018, bringing Adaptive Insights' total customer base to more than 3,700 customers worldwide in FY2018. In August, Workday completed the acquisition of Adaptive Insights, announcing that the company would operate as Adaptive Insights, a Workday company.

In May 2020, Adaptive Insights rebranded once again and was renamed Workday Adaptive Planning.

Product


Workday Adaptive Planning covers the planning, consolidation, analytics, and reporting functions with its Business Planning Cloud.

The company offers Adaptive Insights for Finance, Adaptive Insights for Sales, and Adaptive Insights for Workforce planning, as well as the capability to flexibly model virtually any kind of functional use, such as project, capacity, and operational planning.

The application is built on an In-memory database, has an in-browser user interface similar to that of a spreadsheet, and has the drag-and-drop characteristics of a web-based consumer application. Adaptive Insights automates consolidations and integration of data from other systems and enables collaboration and real-time updates via its on-demand SaaS-based model.

Partners
In 2009, Adaptive Insights partnered with NetSuite, Inc. and is currently a member of the SuiteCloud Developer Network. The company also integrates with other cloud ERP solutions from Sage Intacct, Microsoft, and others.

Adaptive Insights has partners in Australia, Canada, Europe, India, Japan, New Zealand, the UK and the United States.