Yello Mobile

Yello Mobile is a South Korean mobile software company based in Seoul.

History
Yello Mobile was founded in 2012 by Sanghyuk Lee. The company began as startup incubator, utilizing a variety of equity-based investments to consolidate software businesses in South Korea. Yello Mobile's approach was new for South Korea in 2012, but since then similar approaches have emerged.

Over a period of 6 years, the company acquired over 94 startup companies in their SMATO (Shopping, Media, Advertisement, Travel and Online-to-Offline) categories.

While revenue increased from 68 million won (US$60,463) in 2012 to 527 billion won (US$468 million) in 2017, it faced headwinds from lawsuits with investors and financial challenges. The company pulled their initial public offering from the KOSDAQ.

In February 2019, the company announced that Lee had resigned as CEO amidst rumors of bankruptcy proceedings and embezzlement accusations.