Zero-click result

A zero-click result is the successful resolution of a web query when the user gets their desired result immediately on the search engine results page without having to navigate to any followup source of information.

Conventional pageview tracking does not detect zero-click results, and consequently, conventional digital marketing strategies which rely on pageview analysis do not apply. There are adaptive marketing strategies which can take into account zero-click results.

Scholarly research at the intersection of neuroscience and human–computer interaction has methods of using neuroimaging on users while they use their devices to detect satisfaction with zero-click results. Such measures are necessary to observe natural behavior because otherwise, users may not react in detectable ways as they use computer applications.