Zojirushi



The Zojirushi Corporation (象印マホービン株式会社) is a Japanese multinational manufacturer and marketer of vacuum flasks, beverage dispensers, and consumer electronics including bread machines, electric kettles, hot water dispensers, electric water boilers and rice cookers. It has a branch in South Korea and subsidiary companies in Taiwan, China, Hong Kong, and the United States. Zojirushi is listed on the Tokyo Stock Exchange.

The company was founded in 1918 as the Ichikawa Brothers Trading Company in Osaka and in 1948 was changed to Kyowa Manufacturing Co., Ltd. In 1961, its name was changed again from Kyowa Manufacturing Co., Ltd to the Zojirushi Corporation and its corporate logo, including an elephant (Zōjirushi means "elephant mark"), was adopted.

Some Zojirushi rice cooker models include a coating of Sumiflon (スミフロン), a self-cleaning fluoropolymer-aluminium composite developed by Sumitomo Electric.