Dunlop Slazenger

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Tennis balls and parts manufactured by Dunlop Slazenger, on display at the London Design Museum

Dunlop Slazenger was a sports equipment manufacturing company formed by now-defunct BTR plc by consolidating the various sports brands acquired as part their take-over of Dunlop Holdings in 1985.[1]

The company is most recognised for its involvement in golf, tennis, squash and badminton through the Dunlop Sport, Slazenger, Maxfli and Carlton Sports brands.

Overview[edit]

In 1996 the company was sold in a management buyout backed by private equity firm Cinven.[2] This arrangement did not have a successful existence, and Dunlop Slazenger soon found itself being run by the banks, led by The Royal Bank of Scotland.[3] Under the banks' management, TaylorMade-adidas Golf took up their option to purchase the Maxfli golf brand in 2004, following a previous licensing arrangement,[4] and the rights to Slazenger Golf in North America were sold to the Slazenger Golf Products Company.[5]

The remainder of Dunlop Slazenger was eventually sold to Sports Direct for £40 million in 2004. Since then Dunlop, Slazenger and other brands have been licensed or sold to other companies, notably Dunlop Sport being sold to Sumitomo Rubber Industries (SRI), a company of Sumitomo Group, for US$ 137.5 million in 2016–17.[6]

References[edit]

  1. ^ "Dunlop and BTR Reach an Accord". The New York Times. March 9, 1985. Retrieved 2008-09-23.
  2. ^ "British Investment Firm To Buy BTR Sports Unit". The New York Times. December 20, 1995. Retrieved 2008-09-23.
  3. ^ Wootliff, Benjamin (February 10, 2001). "Cinven concedes defeat on Dunlop". The Daily Telegraph. London. Retrieved 2008-09-23.[dead link]
  4. ^ Waples, John (January 5, 2003). "Dunlop back on form after golf sale". The Times. London. Retrieved 2008-09-23.
  5. ^ "Dunlop Sells North American Brand Rights of Slazenger Golf Business to Cleveland-based Company". AllBusiness.com. November 14, 2002. Retrieved 2008-09-23.
  6. ^ Wood, Zoe (2016-12-27). "Sports Direct sells Dunlop for $137m". the Guardian. Retrieved 2018-07-11.