Gelert (company)
 | |
| Formerly | SD Gel Outdoor Retail Limited (19–26 June 2013)[1] |
|---|---|
| Industry | Camping and leisure |
| Founded | 13 June 1975 |
| Headquarters | Martland Park, Wigan |
Area served | Worldwide |
| Products | Camping, walking, and mountaineering equipment |
Number of employees | 40 |
| Parent | Brands Holdings Limited[2][a] |
| Website | gelert |
Gelert Limited is a British camping and outdoor clothing importer founded in Gwynedd, north Wales. Since 2013, it has been owned by Frasers Group.
History[edit]
The company is named after the dog Gelert of Prince Llywelyn the Great, who was Prince of Gwynedd. It started in Bryncir in Gwynedd in 1970.[5] In 2003 it announced plans for a £4.5 million expansion to its Porthmadog base,[6] which opened in 2004. It has the exclusive licence to the QuickPitch tent[7] designed by Bournemouth University graduate Franziska Conrad.
In 2012 the company closed its Porthmadog headquarters, which it relocated to its Widnes site.[5] In June 2013 the company went into administration and was taken over by Sports Direct International PLC.[8]
Products[edit]
The products it sells are:
- Tents
- Sleeping bags
- Rucksacks
- Walking equipment
- Outdoor cooking equipment
- Torches and camping lights
- Outdoor clothing and walking boots
- Equestrian clothing
- Fishing clothing
- Workwear
- Pet equipment and some pet food
Notes[edit]
- ^ Brands Holdings Limited, called Brands Inc Limited from 2000–2004, is a private limited company registered in the United Kingdom.[3] It is wholly owned by Frasers Group plc.[4]
References[edit]
- ^ "Gelert Limited overview - Find and update company information - GOV.UK". Companies House. 17 November 1988. Retrieved 1 March 2024.
- ^ "Gelert Limited persons with significant control - Find and update company information - GOV.UK". Companies House. 6 April 2016. Retrieved 29 February 2024.
- ^ "Brands Holdings Limited overview - Find and update company information - GOV.UK". Companies House. 10 October 2000. Retrieved 29 February 2024.
- ^ "Confirmation statement made on 30 January 2022 with updates". Companies House. 2 February 2022. Retrieved 29 February 2024.
- ^ a b "Gelert to close Porthmadog base and relocate staff to Widnes", WalesOnline, 15 June 2012. Retrieved 24 November 2013.
- ^ "Leisure gear firm expands", BBC News, 22 May 2003.
- ^ QuickPitch Archived March 10, 2012, at the Wayback Machine
- ^ Owen Hughes (26 June 2013) "Gelert bought out by Sports Direct securing 100 jobs ", Daily Post. Retrieved 26 November 2013.