Pescafresh
Pescafresh is a fresh seafood home delivery service based in Mumbai, India. The Company was started in 2004 by Sangram Sawant.[1]
History[edit]
Pescafresh started delivering fresh seafood in July 2004. It initially delivered in the areas between South Mumbai to Andheri on Western Suburbs to Sion on central suburbs.[2] Since then it has expanded its services and has started delivering across Mumbai and claims to have reached more than 20,000 households across the city through its home delivery services.[3]
In 2015 Pescafresh partnered with Star Bazaar and Tesco to start one of its kind Gourmet seafood counter. The store branded as Pescafresh Gourmet started operations at Star Bazaar Andheri in June 2015. In its Gourmet store Pescafresh offers Fresh Norwegian Pink Salmon and Himalayan Trout to its retail consumers.[4][5]
Products[edit]
Pescafresh sells over 45 varieties of Fish such as Pomfret, Indian Salmon/Rawas, Kingfish, Seabass, Redsnapper, Tiger prawn, Lobster, Crab and many other local varieties. Pescafresh also partnered with Loch Duart to get fresh Scottish Salmon to India.[6] Its gourmet range also includes Norwegian Halibut, Himalayan Trout and Fresh Pink Salmon that is imported from Norway.[7]
Operations[edit]
As of June 2015, Pescafresh operates in 4 cities in India: Mumbai, Bangalore and Delhi.[8] It currently operates with hypermarket and supermarket chains such as ABRL More, Godrej Natures Basket, TATA Trents Gourmet west, TATA Star Bazaar and Le Marche, however the home delivery services are only available in Mumbai.[9]
Funding[edit]
In February 2014 Pescafresh raised funding from Blume Ventures. It was a lead investment accompanied by Orios Venture Partners as co investors.[10] It is currently in the process of raising its second round of funding in the range of $4–6 million.[11] The company plans to invest 25-30 Crores in next 3 years to consolidate its operations.[12]
Online venture[edit]
In 2015 Pescafresh remade their website to make it an online marketplace for local and international seafood. The website will offer consumers local and international seafood varieties for home delivery.[13] Pescafresh also plans to create a mobile app on Android and iOS platforms.[13][14]
References[edit]
- ^ "Bizcircle.net | A company search service from The VCCircle Network". Vccircle.com. Retrieved 10 July 2015.
- ^ "You are here: Home > News >". Archive.mid-day.com. 24 November 2004. Retrieved 10 July 2015.
- ^ Jayadev Calamur (6 December 2014). "Something fishy | Latest News & Updates at Daily News & Analysis". Dnaindia.com. Retrieved 10 July 2015.
- ^ "Food & Beverage News: Top News - Pescafresh's World Gourmet Seafood Shop- in -Shop at Tesco Star Bazaar". Fnbnews.com. 15 June 2015. Retrieved 10 July 2015.
- ^ "India's Pescafresh launches first gourmet shop-in-shop at Tesco -First in Seafood News". Intrafish.com. 15 June 2015. Retrieved 10 July 2015.
- ^ "India gets taste of Loch Duart". Stornoway Gazette. 13 December 2013. Retrieved 10 July 2015.
- ^ "What a catch! Pescafresh brings fresh fish & perfection home - The Economic Times". Economictimes.indiatimes.com. 12 November 2014. Retrieved 10 July 2015.
- ^ "Pescafresh all set for Pan-India expansion". Indiainfoline.com. 30 October 2014. Retrieved 10 July 2015.
- ^ "Pesca Fresh has tied with Zepto to provide speedier delivery of goods | Passionate In Marketing". Retrieved 2 August 2022.
- ^ "AudioCompass, IndianStage, PescaFresh, Systemantics & Tripvillas raise funding from Blume Ventures". VCCircle. 18 February 2014. Retrieved 10 July 2015.
- ^ "Pescafresh looks to raise $4-6 million | Business Line". Thehindubusinessline.com. 26 December 2014. Retrieved 10 July 2015.
- ^ "Seafood retailer Pescafresh to invest Rs 25-30 cr in three years to expand ops". Business Standard News. www.business-standard.com/. 24 September 2015.
- ^ a b "Seafood brand Pescafresh to create online food delivery marketplace, launch mobile app - timesofindia-economictimes". Articles.economictimes.indiatimes.com. 22 May 2015. Retrieved 10 July 2015.
- ^ Ferns, Naps (20 May 2015). "Pescafresh to roll out State-of-the-Art Mobile App & Ecommerce site to get fresh seafood delivered at your doorstep!!". Pocket News Alert. Retrieved 10 July 2015.