Talk:Mountain Dew/Archive 1

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Archive 1 Archive 2 Archive 3

MD Livewire article merged: See old talk-page here

I've tried to apply consist labelling to the section headings on this Talk Page. --Brokenfixer 18:01, 20 January 2006 (UTC)

Protect?

This article seems to get alot of vandalism. I'm reccomending it be protected or locked or whatever you Wikinerds do to stop vandalism. (even though MD does suck)--[jonrev] 01:08, 16 February 2007 (UTC)

I'd like to second the protection thing. Its getting quite annoying undoing vandal activities on almost a day to day (sometimes hour to hour) basis. (Lord Malakite)

I agree with both. This article for some reason is a high target for vandalism. Bettyfizzw 20:33, 26 February 2007 (UTC)

Just fixed the article with another revert. I'm not sure what's more pathetic, the act of vandalism or the crap they put in. I'm quite suprised by the amount of people who feel the need to tell the world about someone being gay, not sure who did they're sex education lessons but I think someone should tell them the planet isn't interested in sleeping with them, their parents or any of their imaginary friends - no matter how big they make the text. Waffle247 14:51, 23 April 2007 (UTC)

HEY!!!!! mountian dew does not suck. It is one of the best drinks ever. But thats my opinion. I have atleast 4 a week and i'm 15 User:broncofreak12321 —Preceding comment was added at 16:51, 12 December 2007 (UTC)

Variety Availability

Caffeine-free Diet Mt. Dew is available in Indiana as well.

I recently purchased non-diet caffine-free Mountain Dew in Ashton, Idaho. Gazhetti 04:39, 22 July 2005 (UTC)

No Caffeine? Does anyone know if the Mountain Dew sold in Nevada contains caffeine or not? Thanks.

  • In the US, if it doesn't say it's caffeine free, it's not caffeine free. Jasont82 15:01, 8 October 2007 (UTC) —Preceding unsigned comment added by Jasont82 (talk • contribs)

Mountain Dew (regular) is now available on Northwest Airlines flights. --Brokenfixer 15:27, 14 January 2006 (UTC)


In Australia, Mountain Dew does not contain caffeine.

Mountain Dew Clash

A few marketing research firms have surveys asking about a new flavor "Mountain Dew Clash"

What was the flavor Bettyfizzw 20:09, 1 February 2007 (UTC)

The liquid itself is light blue, and described as "Bold Flavor Fusion" on the bottle. It tastes like some really watered down berry. I already drank it all but I can take a picture of the empty bottle if anyone would like.

Logo and Advertising

I can't understand why the logo picture was changed. That isn't the new logo...that's the old one! I just finished drinking a Mountain Dew, so I'm pretty sure. ; ) I have the bottle right here. Also, that logo really shouldn't be a jpeg. I would just revert it, but I was wondering if anyone had any reasons not to? Colin Hill 11:24, Mar 16, 2005 (UTC)

Okay, I changed it back. Colin Hill 06:25, Mar 19, 2005 (UTC)

  • I changed it back. It IS the new logo, it has not been used much yet on the bottles or cans but is used on the MD site and commercials. It is coming into use. I was not able to get a GIF image of it, sorry. --Evanwohrman 02:46, 25 Mar 2005 (UTC)
er ... is there any good reason why *both* logos cannot be shown; especially as they are both in use (hey, a history of logos for any product is also interesting and encyclopaedic!) --Vamp:Willow 12:37, 25 Mar 2005 (UTC)
  • Why don't we get a copy of the logo that has the green background so it's more consistent with the old logo? The current one looks kind of naked as it is. --Emfraser 04:19, 27 July 2005 (UTC)

I think you should put in something about the slogans they have had. Example: "Do the Dew."--Cyberman 02:46, 10 Feb 2005 (UTC)

== Testicular Atrophy Urban Legend == Smallnuts!! 0.o

I think that the well-known rumor regarding the yellow #5 food coloring in Mountain Dew causing men's gonads to shrink would make a nice addition to the article.

Urban Legends Reference Pages: Toxin du jour (Don't Overdew It)

The Straight Dope: Mountain Dew = shrinking 'nads?

Some may feel it doesn't merit inclusion because it isn't true, but I feel that it adds a lot of flavor to the mountain dew story. It's the colorful details like this that show the fascinating interactions between mountain dew, youth culture, misinformation, irrational fears, blah blah blah.

  • About time someone changed the logo. I was wondering if it was going to be up there forever. Elwin Blaine Coldiron 04:55, 12 February 2007 (UTC)

Variety: Mountain Dew Electrocution

I can't find reliable personal or web references to Mountain Dew Electrocution. Can someone provide some more reasonable verification that this is not a hoax perpetrated by the blogging community? User:chrysrobyn 03:03, May 6, 2005 (UTC)

I deleted it. I couldn't find anything either and, in fact, I found references made in 2003 that it was coming out for the next easter....which was over a year ago. Again, nothing substantial to show it exists. Cburnett 04:44, May 6, 2005 (UTC)
Check out the boards at www.bevnet.com for more info on this, apparently it's very delayed. ---- 217.211.208.195 (sig added by Cburnett)
Well, WP is not a crystal ball. Cburnett 06:42, Jun 5, 2005 (UTC)
Links to anonymous internet people speculating on the possible future and photoshopped bottles: BevBoard #2 Bevboard #1

My name is Vince Cracchiolo, and my website is deercrack.com. Electrocution does not exist. I know this because I made it up! The purple graphic floating around some websites is from my site from a few years ago. I think it is hilarious though so I am going to repost it as new news on my site.

Variety: LiveWire

I'm not American, so I don't the situation here, but the article says: "Pepsi has no plans of bringing back LiveWire." Yet, the official homepage linked at the bottom reads "You shouted out. We listened. Livewire is here to stay." [1] Could someone clarify the issue, please? Thanks -- Andromeda 14:39, 13 August 2005 (UTC)

You shouted out, someone listened, and appears to have corrected the article. Thanks --Brokenfixer 18:05, 20 January 2006 (UTC)

It says livewire is available, but where at? —Preceding unsigned comment added by 207.196.188.56 (talk) 20:59, 21 February 2008 (UTC)

What Flavor?

What flavor is Mountain Dew exactly ? The article says citrus flavor - but what citrus fruit ?

  • In my opinion that is difficult to describe -- "citrus-flavor" is about as close as you can get. I have heard Mountain Dew described as lemon and lemon-lime, but it does not taste like Sprite or other lemon-lime sodas. Unlike most sodas, Mountain Dew contains orange juice as a minor ingredient, and perhaps this should appear in the entry. However the flavor of Mountain Dew is even farther removed from artificial orange sodas. I believe that "extremely sweet" is one of the more accurate descriptors of the flavor. --Brokenfixer 18:18, 21 October 2005 (UTC)
Once in a while a bottler will screw up the formula for Mt. Dew. On several occasions I've gotten bottles of the stuff with WAY more orange juice than they're supposed to have. To the point where the flavor is so unbalanced it's barely drinkable. Normally, though, I would describe the flavor as similar to Sprite's lemon lime, but with a hint of orange and a greater level of sweetness. It's also not as sharp as Sprite, since the carbonation level isn't as high, but it does seem to hold what fizz it has much longer than Sprite does. An open bottle of Sprite tends to go flat in about half an hour; an open bottle of Mt. Dew can remain fizzy for over three hours. Of course, all of the preceding would be original research and so is not appropriate for the article; I was just answering the question. ;) Toroca (talk) 04:41, 20 February 2008 (UTC)

Ingredients (e.g. Aspartame)

Does Pepsi have any plans to remove aspartame from Diet Mountain Dew and replace it with Splenda? Sure would be nice..and when do they get rid of the BVO?

I'd like to see Splenda in Diet MD too, but I haven't seen any plans. The BVO won't leave until the Concentrated Orange Juice is gone -- unless the Xtreme-sportsters want their soda to look heterogeneous. Check out the picture of Orbitz (soft drink). --Brokenfixer 17:51, 20 January 2006 (UTC)
Splenda is now being used in combination with aspritame in a new "Tuned Up Taste" Diet Mountain Dew.
Why does aspartame concern you? Is it the taste? Because the facts on aspartame's health effects are not confirmed. No one has been able to prove any type of connection. There are in fact issues proven that are in connection with genetic conditions, which the host would know they have, and therefore would not drink Mt. Dew int the first place. If taste is what you are after, then that would make sense. —Preceding unsigned comment added by Jordachep (talk • contribs) 23:51, 28 March 2008 (UTC)

External links

Several external links were unrecoverably stale. Mountain Dew humor appears to be temporal.

I kept the BVO link and I'll add the links shown under testicular atrophy on this Talk page. (The Wikipedia article uses these sources.)

In addition, I deleted the link to Mofoism. I wasn't able to discover why a Xanga blog about topic X merited Wikipedia clickthrough from article X. There are hundreds of Mountain Dew fansites. Many of them are relevant, entertaining, and/or informative.

--70.246.24.178 22:47, 20 January 2006 (UTC) Oops - I was logged out of Wikipedia when I made these changes. --Brokenfixer 22:50, 20 January 2006 (UTC)

Variety: Dew Fuel/Energy (Canada)

I've been drinking Mountain Dew Energy here in Canada for some time now. The last few days the product in the 591ml bottle format mysteriously disappeared from the shelf at my local 7-11. Today I found a product called "Dew Fuel" sitting beside the Energy Sugar-Free variety. It definately looks like a Mountain Dew product, and is bottled by Pepsi-Cola Canada.

It appears to contain the same ingredients and levels of caffeine as Energy. As well the parental warning label appears to be more prominently displayed on the bottle. A call to Pepsi Canada revealed no further information, in fact the customer service representative had no information on Dew Fuel and the UPC code on the bottle came up as Energy in the Pepsi system.

Does anyone have any information on this? Why the name change? If it is a name change or a promotion? I'll upload some scans of the label a little later as well as a comparison to Energy. Jason Bouwmeester 20:10, 24 February 2006 (UTC)

I'm sipping on a can of Dew Fuel right here, and it's fully caffeinated. I live in Canada, so the statement that says there is no caffeine is false. Also, Mountain Dew Xtreme was the old name but I'm yet to determine why the name change. Fr0 03:43, 11 May 2006 (UTC)

Source?

The article currently states:

a caffeinated version of Canadian Mountain Dew (which is not caffeinated in Canada due to Health Canada regulations that only allow caffeine in cola varieties of soft drinks)

Although this is a widely held view, no one has seems to be able to produce the exact law in question. Pepsi's official response has always been "It is caffeine free because our Canadian customers prefer the taste" which virtually no one believes. Many people have tried to get to the bottom of this with no luck. If anyone knows of exactly which regulation prevents the use of caffeine in clear soda, please include it! --70.82.50.67 00:40, 17 July 2006 (UTC)

http://lois.justice.gc.ca/en/f-27/C.R.C.-c.870/233259.html Table VIII contains the data for using caffeine as an additive.

Randomdewers.com link giving anybody else a virus alert when they visit it? -----

Also, just wanted to mention that it appears we no longer have caffeinated Mountain Dew, at least not here in Ontario if not all of Canada. I've scoured every 711,Mac's and random variety store with no luck. All of them say non caffeinated in red letters at the top. Fr0 21:32, 4 January 2007 (UTC)


It's been about 4-5 months since I've had a Dew Fuel. I can't find them anywhere, and when you buy Mountain Dew anywhere here it's always "CAFFEINE FREE Beverage" in red at the top. So, it's my assumption based off what I've read on the cracking down of non-cola caffeinated beverages in Canada, that MD will no longer be caffeinated. Dew Fuel, which is now called Mountain Dew Extreme is sold as a health product complete with a warning label. *sigh* Glad we have sites like this, else we'd have no clue what happened to anything. Fr0 02:43, 12 June 2007 (UTC)

Hillbilly bottles

I remember when I was in elementary school, in the 1980s, we had an old style bottle vending machine that had bottles of Mountain Dew with the hillbilly logo on it. I thought that logo was great!. --WhiteDragon 19:58, 10 March 2006 (UTC)


It's coming back in 2008 —Preceding unsigned comment added by 12.47.15.38 (talk) 16:02, 24 June 2008 (UTC)

What about the gamers?

I just added a small section about the links to gamer culture. If you would like to add more please do so

Is it just me or does Mountain Dew seem to be the unofficial soda of gamers and DnDers everywhere?--Hypergeometric2F1(a,b,c,x) 11:12, 29 November 2006 (UTC)

Possible vandalism?

"It is most definitely the craziest, most delicious soda out there."

Doesn't sound too proffessional or impartial.

Delicous

LOL. I heard that Mountain Dew is widely considered to be the best soda on the market today. Is it true? And what about Yellow No. 5? Does it reduce your sperm count or does it.

  • Has the formula ever been changed? it doesnt taste as sweet as it did back in the sixtys.


      • *Has the formula ever been changed? it doesnt taste as sweet as it did back in the sixtys.


        That probably depends upon where and when in the U.S. that you had tasted MD back during the 1960s. Tri-Cities Beverage in Johnson City, Tennessee (where Mountain Dew was first commerically sold) quite likely produced Mountain Dew with pure cane sugar, similar in manner as to how TCB produces it's Dr. Enuf soft drink today. I am think that both Pepsi and Coca-Cola went to sugars based on corn syrup back during the mid-to-late 1980s15:08, 8 July 2007 (UTC)

Home of Mt. Dew

Someone more apt at editing should add that Marion, Virginia calls itself the "Home of Mt. Dew" due to the formula being created there. Marion businessman William "Bill" Jones invented the formula and sold it to Pepsico in 1964.

Correction please, The Minges Family sold it to Pepsico. They did the marketing and made Mt. Dew popular.

I would like to say that Mt. Dew was Born in Marion VA. and that it's home is in Centralia WA (Lewis County) due to the addicted populace. Centralia is also home to Mountain Dew Float Fest where fanatics from around the world would come together to celebrate Mountain Dew and Music (2002-2005). The festival grew to over 3,000 people in 2004. The festival was then handed over to another organization that reorganized and downsized the event in 2005. 2005 Mountain Dew Float Fest was a major disappointment to those that had attended past festivals due to venue and musical selection, thus killing the Mountain Dew Float Fest name and ending its run. The Festival started as a youth group outreach called Mountain Dew Float Nite based off the invention of the Mountain Dew Float. The Mountain Dew float was invented by Michael Perozzo and Jeremy Maniko of Centralia WA in Aug of 2000. The invention led to many new Mountain creations. Rumors continue to this day that the festival will return to Washington, but the location and date is unknown. Unknown sources state that the Orange County Supertones will re-unite one last time upon the reorganization of Mountain Dew Float Fest.

Thomas.calabretta (talk) 21:03, 29 May 2008 (UTC) History of the modern Mountain Dew: The original flavor wasn't popular when PepsiCola first purchased the rights to the company, so it was turned over to my father who was running a small-batch test bottling plant for PepsiCola in Syracuse, NY, in the late 1950's and early 1960's. His assignment was to test market non-cola flavors in order to take market share from 7Up and Canada Dry. If a flavor sold well in the Syracuse market, Pepsi would launch a national product. The "Mission" brand had been acquired at about the same time, and Dad bottled an orange soda, a grape soda and a root beer under this brand.

Mountain Dew is "citrus" in that it has a lemon-lime base (like 7Up) but more "lemony" and was then "fortified" with additional sugar and caffeine. I was an early test subject. Dad had a theory that someone who drank a soda did so when he/she was tired from working and needed a little "pick-me-up." Hence the addition of more sugar plus caffiene. Dad was August (Augie) Calabretta who changed the soft drink industry when he introduced flavorless water!? Until the mid 1950's, soft drinks were always regional and tasted "funny" when made in another city. By using filtered and non-turbid water to make PepsiCola, he was able to offer a soft drink that tasted the same everywhere. His knowledge of how to do this cheaply (without distilling the water) came from making potable water for soldiers fighting in the Pacific in World War II. Often, the water was run-off from volcanic mountains, loaded with pests and minerals.

Augie's innovation set off Pepsi's marketing of "The Taste of a New Generation" the generation that travelled across the country and sought out reliably tasting products. Pepsi and Howard Johnson's both flourished because of the exploitation of this new market.

games

why would gamers want to decrease their reaction time?

If you decrease your reaction time, you decrease the time gap between stimulus and response. Gamers would want to do this so they could say, shoot the opponent before they react.

Is there a pic featuring the new Mountain Dew logo? BiggKwell 04:26, 4 July 2006 (UTC)

Yeah.I'm drinkin' it now (the diet mountain dew).but yes,it's a new logo.--Cute 1 4 u 01:11, 20 July 2006 (UTC)

Slogans

Please add more slogans.I already add what I can think of.--Cute 1 4 u 01:11, 20 July 2006 (UTC)

Back to the UK

I added a link to Chris Finlay's petition to bring MD back to the United Kingdom

Pitch Black

Is Pitch Black gone forever? Doesn't seem like they're bringing it back this year.

Mountain Dew Pitch black has been out for the past 3 halloweens, all in different forms (pitch black, pitch black 2, then the pitch black slurpee made a return last year, lets hope they dont stop the tradition.)

benzene

This article contained a note on benzene in soft drinks, which I have edited as it was not quite correct. Original:

Recent reports to the FDA indicate that Mountain Dew and other soft drinks may contain high levels of benzene that are above the FDA's limit for public drinking water. The source of the benzene appears to be from a reaction of citric acid and sodium benzoate. There has been a call, recently, for soft drink companies to address the toxic chemical reaction that takes place in many similar beverages..

The concern about the formation of benzene in soft drinks is with regards to the combination of ascorbic acid (vitamin C) (or a related compound, erythorbic acid) and sodium benzoate (a preservative). Mountain Dew does not contain ascorbic acid. It does contain erythorbic acid and sodium benzoate; however, calcium disodium EDTA and sugars have been shown to inhibit the production of benzene in sodas. Mountain Dew contains calcium disodium EDTA and sugars in its regular formula. Mountain Dew has not been shown to contain benzene levels above the drinking water limit.

A relevant citation is here: Benzene production from decarboxylation of benzoic acid in the presence of ascorbic acid and a transition-metal catalyst (Gardner & Lawrence, 1993)

Citric acid and benzoates alone have not been shown to be a problem, although some research suggests that if the initial ascorbic acid and sodium benzoate reaction takes place, citric acid can accelerate the formation of benzene. Also, the level of formation of benzene in the drink, if any, is dependent on the drink's exposure to heat and light.

The potentially hazardous combination of benzoate and ascorbic acid has been removed from a great many of the major lemon-lime brands. The best advice is to check the label, but even sodas that have been found to contain benzene should not be a major concern to the average consumer. The levels are far lower than those consumed daily during the course of a normal diet and almost all (but not all) are within the limits for water contamination.

If you are concerned, simply avoid those sodas containing the combination of sodium benzoate (or, less commonly, potassium benzoate), and ascorbic acid (also known as vitamin C) or erythorbic acid. Better yet, stick to water for your thirst needs.

See United States Food and Drug Administration: Questions and Answers on the Occurrence of Benzene in Soft Drinks and Other Beverages for further information.


Deleted Link

Why was the link to bring back the dew deleted? Bettyfizzw 15:54, 25 December 2006 (UTC)

  • Don't worry about it Bettyfizzw 20:32, 12 January 2007 (UTC)

Strawberry Flavor

I am all for this. I would like to know EVERYTHING about it. Where it's being test marketed and when. Like I said everything. Thanks Bettyfizzw 20:32, 12 January 2007 (UTC)

Source?

This mysterious "Strawberry" flavor keeps popping up in the list of Dew products, yet unlike "Pheonix" I can find no mention of such a flavor being tested (or even rumored to being tested) on any other website or message board outside of wikipedia. If a rumored flavor is to stay on the list there must be at least some verification of its existence outside of wikipedia (say-so of a known/trusted wiki editor/user, e-mail from PepsiCo test marketing it, discussion from a message board discussing it, some web article/product list on the flavor, etc.) If not it will have to be removed on the basis that any Joe Shmoe can add there own "Strawberry" or "Blue Surge" fantasy flavor to the list. —The preceding unsigned comment was added by 172.190.184.159 (talk) 05:49, 13 January 2007 (UTC).

Daniel Johnston

Cult musician Daniel Johnston is a rather fervent fan of the soft-drink, is it appropriate to have a place for this in the article? Killridemedly 00:57, 17 January 2007 (UTC)

Where's Baja Blast?

I find no mention of Mountain Dew Baja Blast in this whole article. I think it should be added. munboy 02:57, 22 January 2007 (UTC)

  • It's there Bettyfizzw 13:53, 22 January 2007 (UTC)
  • It is mentioned under "Other Dew Flavors" in the "Varieties" category.


You guys are FAST.

References

I have just gone through the whole variety list and sited just about every name, flavor, etc. variation I could find (perhaps over doing it a bit even). Some of the older stuff that no longer exists or was renamed were a bit hard to find (as were some of these currently in test market items). I had to rely on picture references and message board talk as cited proof of their one time existence or possible future existence (which should due, at least until if/when something more credible may be found). One of the sources (concerning the mislabel of "Arctic Burst" as "Arctic Blast") is no longer available. I went ahead and added it though as I know for a fact it is correct advertisement page (as I had seen the "coupon offer" ad when it first came out and had the address saved to my favorites).

Also note that a lot of the citations are duplicates (since several of the products could be cited from the same page). If it is possible someone might want to go through and combine the the citation numbers so that multiple sources can site the same reference number (thus shortening the reference list). I would do it if I could but I'm not exactly certain how (if it is even possible). 172.166.32.131 10:57, 2 February 2007

Thank you for your efforts, but in the process you also reintroduced a great deal of unsourced information, removed citation needed tags without providing references, broke several sections, and improperly capitalized other sections where they didn't need to be. [2] If you would not mind, please log in with your regular Wikipedia account and we can work on this article together some more, and I will try to find a way to reduce duplicate citations appearing in the references section. (jarbarf) 19:43, 2 February 2007 (UTC)
Also I am pretty sure that anything from freewebs.com or a bevnet.com messaging forum would not constitute a "reliable source" so we need to stay away from those as well. I have reverted your changes but will incorporate the references that look sufficiently trustworthy. (jarbarf) 19:47, 2 February 2007 (UTC)

I went back and added a few things you deleted back in that I feel are at least noting.

  • "Caffeine-Free Mountain Dew" simply being known as "Mountain Dew" in Canada and the "see Dew Fuel for reason". This should be self explaining as the same reference was kept in for "Caffeine-Free Diet Mountain Dew."
  • LiveWire's one time "limited edition" status (similar to both the Pitch Blacks) before becoming permanent. Being at one time "limited" may not mean much today, but I feel its a fact worthy enough to mention so that it isn't forgotten years down the road. The fact of a "Mountain Dew Red" flavor existing almost suffered a similar fate (especially after Code Red's introduction) because of a lack of documented older knowledge. If it weren't for a photo from USA Soda's site (a soda can collector's site) I doubt it would be on the list today as many people considered it fake and continuously deleted it.
  • "Clash" was added back in. While not much is known about this product, it does bear some weight behind its existence (http://www.bevnet.com/bevboard/cgi-bin/ultimatebb.cgi?ubb=get_topic;f=1;t=004566), including a few photos from a trusted member of that board. It may not be enough to cite it as a resource, but it should be enough (for the time being anyway) to include it on the list. After all, "Pheonix" was kept on the list and the only proof of its existence is similar message board rumblings of test marketing (and unlike "Clash" there are no pictures from a somewhat respected person that I've seen to back it up). As for that Strawberry flavor, I couldn't find squat on it and agree it should be deleted until something shows up elsewhere mentioning it. I even deleted it once before myself before someone else placed it back on there.
  • Finally Electrocution was added back in. True, its a fake flavor and normally it should be deleted on the spot without question. In this case though, as you probably know, Electrocution spread beyond just some random wikipedia prank name or simple hoax. So much so that many websites devoted to soda news even did stories on it. There are even people still today who believe that the flavor is still real and is either on the way in the future or was cancelled. As this site is meant to inform and it is now known to be a hoax flavor the controversy of it's existence should be noted so people know it is a fake flavor. You may wish to move it from the "Varieties" section to some new seperate "Controversy" section and that is fine, just so long as it is noted. 172.190.70.51 22:06, 3 February 2007 (previously 172.166.32.131)
    • It is looking better, but the "Electrocution" section should probably still be removed. It is not notable and still does not cite any kind of a reliable source for its propagation as a hoax. Web forums are generally discounted as being reliable sources for Wikipedia purposes. (jarbarf) 16:50, 5 February 2007 (UTC)
      • If the wikipedia confession web forum thing isn't good enough to cite would deercrack's own news page be a reliable source for its propagation as a hoax? (http://www.deercrack.com/blogger.html - see Friday, February 24, 2006 posts at 12:05 PM and 12:40 PM) It even lists several links to several message boards and website news mentions made on Electrocution that he fooled when everyone thought it was legit. (http://www.pepsi-central.com/chicago/chicagomay2005.shtml) (http://www.brinksmarket.com/dew/electrocution.htm) (http://www.popcan.org/ - see March 29, 2005) The fact that so many people were fooled by it seems like reason enough for Electrocution to be noted - if for no other reason than to spread the word to people who may still think it exists that it was in fact a hoax. 172.129.117.223 02:45, 6 February 2007 (previously 172.166.32.131 and 172.190.70.51)
        • Was this hoax picked up on by any reputable magazines or news outlets? Web forums have been deemed unacceptable according to the Wikipedia:Reliable sources guideline. P.S. create an account and log in!  :-O (jarbarf) 16:20, 12 February 2007 (UTC)
          • sodafavorites.com (a news website on sodas) did a story on Electrocution coming out during Easter back in 2004. I would consider it a somewhat reputable website. Its where I first learned about the original Mountain Dew Red's existence long before wikipedia had any mention of it or before I found the actual Mountain Dew Red picture at usasoda.com's can collector website. Sadly though the sodafavorites site itself no longer exists. There might be some archived form of the story in existence still at one of those "old website" archive web pages. Here is the sodafavorites main page from an archive site (http://web.archive.org/web/20041205180048/http://sodafavorites.com/). You can see the Electrocution news story listed under the news column (the story itself isn't archived though). As for news outlets "outside the net" or reputable magazines I'm not certain of. (Lord Malakite)

"Zero Proof Moonshine"

Am I right in thinking "mountain dew" was one of the large number of nicknames for moonshine, back in the days of Prohibition? If so, maybe this should be added to the article somewhere. Daibhid C 23:36, 10 March 2007 (UTC)

Yup...there's a song called "Mountain Dew" by Grandpa Jones that talks about the moonshine. Demonkey36 03:54, 1 June 2007 (UTC)

Different sweetener in other regions

The article lists high fructose corn syrup as the sweetener used in the regular MD, but in some regions different sweeteners are used. Eg. in the version recently introduced in Denmark regular white sugar is used for sweetener instead. This (reportedly, I've never tasted the original MD) gives a quite different taste. --83.95.110.236 23:00, 4 April 2007 (UTC)

Window puppet shows ad

Diet Mountain Dew Commercial says "Window Puppet Shows are illegal in New York City". Is this true?--168.13.191.66 17:54, 30 April 2007 (UTC)

REPLY:

According to New York City code, you’d be subject to a $25 fine and/or 30 days in prison if you were so bold as to use your window for “any performance of puppet or other figures, ballet or other dancing, comedy, farce, show with moving figures, play or other entertainment.”

I imagine it has to do with old burlesque laws that are still on the books. —The preceding unsigned comment was added by 149.39.250.11 (talk) 13:34, August 22, 2007 (UTC)

Other Countries section removed - why?

Why was the section listing countries where the drink was available removed? Since (jarbarf) didn't add any comments when he removed it, the section has been re-inserted. --Edward Sandstig 21:15, 19 May 2007 (UTC)

This would be very useful, outside the USA I know it is available in Canada and Germany, beyong this I am not sure. The wording of the section "Availability outside the USA" needs amended too, not only to remove the spelling error below (solid mountain dew?) but also to state that around 10 years ago mountain dew was available in the UK, hence the campaign is to REINTRODUCE it.

"including a petition to try to get Mountain Dew to be solid in the UK." 161.12.7.4 11:38, 3 December 2007 (UTC)

Article devoid of MD commerical beginnings in Johnson City, Tennesseee

Mountain Dew was first sold commerically by Tri-City Beverage at Johnson City, Tennessee in 1954.

The Johnson City Press (Sunday July 8, 2007) ran the article "Evolution of a Soft Drink: A orme Johnson Citian recounts the history of Mountian Dew, from a mixer for hard liquor to one of the world's most popular beverages" and citing Dick Bridegforth, author of the book "Mountain Dew: The History".

History behind Mountain Dew

An old ten fluid ounce (circa 1965) Mountain Dew bottle from Tri-City Beverage.

According to the Johnson City Press article, the soft drink Mountain Dew was first sold commerically at Johnson City, Tennessee in 1954, the same year that Charlie Gordon, owner and founder of independent bottler Tri-City Beverage in Johnson City, Tennessee bought the first Mountain Dew franchise from Knoxville, Tennessee drink distributors Barney and Ally Hartman.

The Hartmans, according to the newspaper article, first made their mixer in the 1940s as their own company's version of Natural Setup. Under the Hartmans, Mountain Dew had a different flavor and was not commerically marketed as either a soft drink or as a mixer.

Author Dick Bridgeforth is the son of Bill Bridgeforth, the latter having worked within top management of the independent bottler Tri-City Beverage and contributed much toward the development and marketing of the citrus-flavored soft drink we know today as Mountain Dew. In 1960, Bill Bridgeforth put the MD into green, glass bottles (as is Dr.Enuf still today) with the cartoon imprint of two feuding hillbillies along with variations of "By Charlie (Charlie Gordon), Jim (Jim Archer), and Bill (Bill Kibler), the earlest owners of Tri-Cities Beverage.

Through Tri-City Beverage, Mountain Dew also shares a common "product heritage" with the company's line of vitamin-enriched Dr. Enuf soft drinks (an other Tri-Cities Beverage products that are popular in the Northeast Tennessee region.




Game Fuel Caffeine Level=

One more addition to the new Mountain Dew: Game Fuel is that it has an higher than usual caffeine level. It has 73mg while regular Dew has 55mg and it has its own special place on the container showing the level. Ecocentrist 00:47, 10 August 2007 (UTC)

Game fuel already in stores

I live in Columbia City, Indiana and i just had game fuel today......August 12.... Somebody check that out. —Preceding unsigned comment added by 66.249.235.130 (talk • contribs)

Ha! I got you beat. Went to the Walmart in Santee, California, and they had it yesterday. :D I got it because I love Mountain Dew, especially Code Red, but I was pleasantly surprised that it reminds me of Pitch Black. Pitch Black should come back, but until then, I will stock up on the stupid-Halo-branded yummy Game Fuel. I'll edit the article to reflect its apparent release already. LN3000 02:45, 13 August 2007 (UTC)
Have you both beat. I bought a 2-Liter and a 20-oz of Game Fuel from a Shell station in Van Buren, MI, at about 1 A.M. on the 10th. Cougar Draven 23:17, 15 August 2007 (UTC)
1am the 10th? Or 1am the 11th? :D LN3000 04:51, 16 August 2007 (UTC)
1am on the 10th. It was Thursday night/Friday morning. Cougar Draven 19:59, 20 August 2007 (UTC)

I don't know if it's worth it, they probably just put out a delivery early. I remember the same thing happening with Pitch Black II. I loved Pitch Black myself. Mr. Papaya 03:04, 13 August 2007 (UTC)

Yeah, you are probably right. It's not like it's a Harry Potter book, or a videogame (both usually not allowed to be sold until a certain date).LN3000 05:37, 13 August 2007 (UTC)

Why No Code Red Article?

I'm just curious as to why Live Wire, which is not as widely carried as Code Red, has its own article while Code Red does not. Not that the Live Wire article seems all that necessary or anything; as far as I'm concerned, we're probably as well off just placing a picture next to each major component of the Mountain Dew family. Of course, I might just be splitting hairs, too. Any other opinions? Roofi's Publicist 02:33, 22 August 2007 (UTC)

I'd agree to that. We don't need an article for each individual variety of beverage available on the market. Cougar Draven 12:49, 28 August 2007 (UTC)

Do the Dew

I'm disappointed that Wikipedia is ommiting the creative forces behind today's brand, namely Bill Bruce, Chairman and CCO of BBDO New York.

Bill is best known for his work for Mountain Dew, which he gave a look and an attitude to America's Gen-Xers when two commercials, "Done That" and "Never Did Dew," launched the "Do the Dew" campaign in 1993. What became known as the "been there done that" spots took on a life of their own as they became not just award-winning, but world-renowned and part of the popular lexicon.

Today, "Do the Dew" is the longest running campaign in the soft drink category and continues to take its trademark irreverence to new heights. It has garnered five Clios, multiple Adweek "Best Spots" and five ADDY awards over the last three years. A commercial for Mountain Dew ("Cheetah") that debuted in the 2000 Super Bowl was judged the second most popular spot in the game according to USA TODAY's annual "Ad Meter" poll. And the series of "Spy vs. Spy" spots has won critical acclaim. What's more, the success of Mountain Dew has led to the launch of new line extensions, including Diet Dew and Game Fuel, two of the more successful new product introductions in the soft drink category.

Source this, please. Cougar Draven 12:49, 28 August 2007 (UTC)

Mountain Dew Clash

According to this site(http://www.freewebs.com/bringbackthedew/mountaindewrumors.htm, Clash is a fake. The source cited on the page just leads to a picture. So is there a more credible source for this flavor's existence? Mr. Papaya 13:34, 10 September 2007 (UTC)


Im the co-owner of that site, Mr. Papaya, and it is fake, no proof has ever come, no mention of it ever exisintg, i even called the people who work for Mouitan Dew and she said not on ly was it nowhere to be found in her computer, she had never heard of it, ever, and she even accused me of making a prank phoen call, ive tried 2 other calls since then and no luck, its fake. —Preceding unsigned comment added by 67.38.27.9 (talk) 00:48, 13 September 2007 (UTC)

I updated the entry on Clash to clarify some things. By "test marketed" it meant by a "test panel" (like mentioned in the 8/19/07 entry from your bringbackthedew website), not a wider scale "select city" test market which appears to be how some people may have interpreted it. In addition, the entry on Clash was made earlier in 2007 (closer to Feb.) and had not been updated with any new info since then. That is why the entry stated that Clash was "currently being test marketed". Hopefully the update clarifies this. As for it possibly being fake (a hoax) its possible. Its also possible it just didn't do too well with the test panels and Pepsico didn't go any further with test marketing it. Thats a problem with test panel/market pops, they are so hush hush that little if any info outside here say is ever known about them if the pop doesn't make it beyond this phase. As for not getting any info from your call, I'm not suprised. I'd imagine those people you called at Pepsico are probably on the low end of the totem pole. They probably wouldn't be informed of a flavor (if real) until it has reached a widescale permanent or limited edition release status. After all, why bother informing them of a flavor being tested if there is a possible chance it will never be released outside a few lucky taste testers.Lord Malakite 19:02, 14 September 2007 (UTC)

I participate in a test panel and I tried Mountain Dew Clash. It was light blue, flavored with dragon fruit and citrus and I personally had hoped it would make it to market. It most definitely was tested though. 65.209.165.170 (talk) 19:49, 21 February 2008 (UTC)

Myths

Should myth's about mountain dew be included in the article? There's 2 popular one's, the first is the will do harm to the male sex organ (shrink testes, shrink penis, etc.) the other one that has become widespead due to a fairly well done internet meme video is that when mixed with bakind soda and peroxide it will glow. Neither myth has been proven. 75.39.141.109 20:28, 11 October 2007 (UTC)Mark

Why add them, then? Verifiability is the point. Cougar Draven 10:16, 15 October 2007 (UTC)
I heard that there is a new condition called "Dew Mouth". Dentists coined the phrase after finally linking a unique condition, only found by those that drink large quantities of Mountain Dew. —Preceding unsigned comment added by Jordachep (talk • contribs) 00:13, 29 March 2008 (UTC)

That sounds like something that people started as a joke 20 years ago. I don't think it should be added. —Preceding unsigned comment added by 98.21.73.43 (talk) 04:32, 24 May 2008 (UTC)

All Three Flavors

All three flavors on dewmocracy are now going to be officially released. Supernova, Voltage, and Revolution. Phoenix1304 (talk) 17:47, 18 March 2008 (UTC)

Amp Energy Slurpee Confirmed!

I have confirmed that 7-11 now has a new Amp Energy Slurpee drink. I have even tried it myself. This needs to be added to the offical list of Mountian Dew drinks. —Preceding unsigned comment added by Jordachep (talk • contribs) 00:15, 29 March 2008 (UTC)

Game Fuel

I changed "Halo 3 Game Fuel" to "Mountain Dew Game Fuel featuring Halo 3", since it's not a Halo 3 drink, rather a Mountain Dew featuring a Halo 3 character. SephirothXIIIX (talk) 17:21, 1 April 2008 (UTC)

Revolution

Article currently states:

"Revolution (2008) – A clear colored wild berry fruit and ginseng flavored Dew."

Revolution is a light blue. Not as dark as Voltage. 65.42.26.190 (talk) 13:27, 22 May 2008 (UTC)

True, But the picture next to the description seems to challenge that statement. Since the article is locked from non registered users, All one has to do is look at the picture. 98.21.73.43 (talk) 14:52, 26 May 2008 (UTC)
Revolution is blue, but a much lighter blue than Voltage. Revolution's tint reminds me a lot of lemonade, in how it's got the color but you can still see through it rather easily. Voltage on the other hand is also blue, but you can't see through it very well, very much like any other soda. --Brownings (talk) 11:22, 27 May 2008 (UTC)
It is a translucent blue and definatley not clear as the article currently states. Can it please be changed? StarkyD (talk) 14:06, 27 May 2008 (UTC)
Done. I liked the way you described it as translucent blue, so I used that instead of just saying light blue. --Brownings (talk) 15:22, 27 May 2008 (UTC)

Also, should it not be noted the incredible similarity between Revolution, and the long discontinued Pepsi Blue? besides a slight color difference, and the after taste of ginseng the two sodas are basically the same.71.34.157.61 (talk) 00:38, 25 June 2008 (UTC)

It should. Also, if you notice the article doesn't contain any information on DEWmocracy at all. Over the last few edits people wanted to get rid of repeating information, so it's all been zapped. --Brownings (talk) 02:16, 25 June 2008 (UTC)
I disagree with comparing Revolution's flavor to tasting like Pepsi Blue. I find that comparing tastes is quite subjective, unless it is specifically mentioned by Pepsico themselves as being similar. For example, to me Revolution taste nothing like Pepsi Blue. As for Dewmocracy info., I added back in some info. regarding the Dewmocracy status of each flavor. I tried to keep it a bit more toned down than what it was though so there isn't tons of lines of repeated text. After a winner is declared I think the info. can be altered to be slightly more unique for each entry. Lord Malakite (talk) 08:20, 29 June 2008 (UTC)

Varieties Table???

I suggest that we place a table under Varieties. The table would include the Name, Notes, and Status (whether it is currently be sold, no longer available, market test, etc.) Sweet Pea 1981 (talk) 21:57, 22 May 2008 (UTC)

The varieties section as a whole is a mess. It needs a really good scrub, a lot of cleanup, and a hell of a reorganization. While I'm no table wizard, I'm going to try my hand on at least organization so that perhaps someone can take it further. --Brownings (talk) 00:19, 23 May 2008 (UTC)

An article for the demographic

This article reads as if everyone in America has to write a few lines the day they enter the target demographic for the product. Unschool (talk) 16:36, 22 June 2008 (UTC)

when did the 3 dewmocracy flavors hit store shelves?

well what day was it? 24.20.105.177 (talk) 04:35, 23 June 2008 (UTC)

I think it was around May 19. Of course that was a limited distro. By now it should be just about everywhere. --Brownings (talk) 20:58, 23 June 2008 (UTC)

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