User:Kaogra/sandbox

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Links: The chain button allows you to link your text. Highlight the word, and push the button. VisualEditor will automatically suggest related Wikipedia articles for that word or phrase. This is a great way to connect your article to more Wikipedia content. You only have to link important words once, usually during the first time they appear. If you want to link to pages outside of Wikipedia (for an "external links" section, for example) click on the "External link" tab.

Cite: The citation tool in VisualEditor helps format your citations. You can simply paste a DOI or URL, and the VisualEditor will try to sort out all of the fields you need. Be sure to review it, however, and apply missing fields manually (if you know them). You can also add books, journals, news, and websites manually. That opens up a quick guide for inputting your citations. Finally, you can click the "re-use" tab if you've already added a source and just want to cite it again.

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Insert: This tab lets you add media, images, or tables.

Ω The final tab allows you to add special characters, such as those found in non-English words, scientific notation, and a handful of language extensions.

Article Evaluation[edit]

To tell if an article is a quality article:

  • It is a "featured" article.
  • There are many collaborators and the citations come from reputable, non-biased sources.
    • Citations should be used to show where you got the information, but does not allow you to closely paraphrase or directly quote the source.
    • Common plagiarism mistakes can be avoided by reading many sources and incorporating all of the information into one afterwards.
    • Copyrighted material is not allowed, even if you cite it.
  • There is no bias, and presents information without any persuasive terms.
  • It is well organized and easy to understand.
  • Terminology used is not hand wavy or citing common knowledge, such as "Many believe".
  • No major missing information.

Sample Article Evaluation[edit]

Article for Evaluation: Swimming (sport)

  1. Does the article lead (aka lede) provide a clear overview of the main article content?
    • It gives a good overview to the sport, but does not correlate as well to the content that follows. The main information presented is very technical and logistical, while the lead is much more general and talks more about swimming as a recreation than the aspects of competitive swimming.
  2. Is everything in the article relevant to the article topic? Is there anything that distracted you?
    • Most of the article was relevant to the article topic. The "Health Benefits" section tacked on at the end felt less relevant, and should probably have been placed under the more general swimming article Human swimming instead. It was also the shortest section in the whole article with no subheadings or detailed information at all.
  3. Is the article neutral? Are there any claims, or frames, that appear heavily biased toward a particular position?
    • For the most part, the article remains neutral. The lead contained "Competitive swimming is one of the most popular Olympic sports", which links to a citation from 2004. So not only is that statement a little dated, it is a more biased claim and could be false for some countries, depending on the geographic scope of "most popular" they are referring to.
  4. Are there viewpoints that are over-represented, or under-represented?
    • No viewpoints were over or under represented, but certain topics like health benefits and injuries were under represented in the article compared to their counterpart sections.
  5. Is each fact referenced with an appropriate, reliable reference? Where does the information come from? Are these neutral sources? If biased, is that bias noted? 
    • Most referenced are reliable and non biased, however two sources come from forum and new article and the article is about "Most Mentioned Olympic Sport" used to justify the statement "Competitive swimming is one of the most popular". The article was only based on 25 countries meant to represent the whole world and only 67 news channels were pulled for evaluation from those 25 countries.
  6. Is any information out of date? Is anything missing that could be added?
    • See #5. The fact was stated as if it were the present, but the article dates back to 2004.
  7. Check a few citations. Do the links work? Does the source support the claims in the article? 
    • See #5. The rest of the citations are up to date and based on reputable/informational sites citing rules and regulations.
  8.  Check out the Talk page of the article. What kinds of conversations, if any, are going on behind the scenes about how to represent this topic? 
    • The main talk topics seem to include organizational concerns (article clean up, vandalism issues), whether certain sections are relevant or encyclopedic, specific units for pool length, and terminology disputes.
  9. Article Rating using: http://128.2.204.76:8000/ArticleQuality 
    • Version: 799790545
    • Title: Swimming (sport)
    • Revision Date: 2017-09-09
    • Prediction: C
    • Score: 3.67

IDEO Article Notes/Things to Add:[edit]

Things to Add:[edit]

  • Update general information
    • Employee count
    • Locations
    • Awards
  • Products/Projects overview and information
    • More product details
    • More products
    • Case studies
  • IDEO U
    • Add a section about IDEO’s university program
    • https://www.ideou.com/
    • Online courses on design thinking
  • OpenIDEO
    • Add a section about IDEO’s collaboration platform
    • https://openideo.com/
  • Books/Resources
    • Add a section about resources and books affiliated with IDEO/IDEO associates
      • Change By Design, Tim Brown
      • Creative Listening, IDEO
      • Design Thinking for Educators, IDEO
  • Design Process
    • Open environments
    • Group brainstorming
    • Iterating
    • Research
  • Organizational Culture
    • Much more can be said about this
    • How are people recruited?
    • What is a typical team like?
    • How are teams formed?
    • Exact advancement/compensation details (if possible)
  • Change in the company over the past years
    • How has IDEO changed?
    • How has their approach changed?
    • What types of design are they focusing on now?
  • Current Research
    • http://www.ideocolab.com/
  • Openness
    • Provides many free online resources

Notes:[edit]

  • Press (business press)
  • Magazine articles
  • Check Google Scholar for resources
  • CMU business reference librarian for how to get more information about private companies
  • Dave Kelly and Stanford Design School (look for articles)

Sources (linked):[edit]

Current IDEO Article:[edit]

IDEO
Company typePrivate
IndustryDesign firm[1]
Founded1991; 33 years ago (1991)
FounderDavid Kelley;[2] Bill Moggridge, Mike Nuttall
Key people
Number of employees
600+ (2015)
Websitewww.ideo.com

IDEO (pronounced "EYE-dee-oh") is an international design and consulting firm founded in Palo Alto, California, in 1991.[3] The company has locations in Cambridge (Massachusetts), Chicago, London, Munich, New York City, Palo Alto, San Francisco, Shanghai and Tokyo.[4] The company uses the design thinking methodology to design products, services, environments, and digital experiences.[3][5] Additionally, the company has become increasingly involved in management consulting and organizational design.[6]

The firm employs over 600 people in a number of disciplines including: Behavioral Science, Branding, Business Design, Communication Design, Design Research, Digital Design, Education, Electrical Engineering, Environments Design, Food Science, Healthcare Services, Industrial Design, Interaction Design, Mechanical Engineering, Organizational Design, and Software Engineering.[7]

IDEO has worked on projects in the consumer food and beverage, retail, computer, medical, educational, furniture, toy, office, and automotive industries. Some examples include Apple's first mouse, the Palm V PDA, and Steelcase's Leap chair. Clients include Air New Zealand, Coca-Cola, ConAgra Foods, Eli Lilly, Ford, Medtronic, Sealy, and Steelcase among many others.[7]

History[edit]

IDEO was formed in 1991 by a merger of David Kelley Design (founded by Stanford University professor David Kelley), London-based Moggridge Associates and San Francisco's ID Two (both founded by British-born Bill Moggridge), and Matrix Product Design (founded by Mike Nuttall).[8] Office-furniture maker Steelcase owned a majority stake in the firm,[6] but began divesting its shares through a five-year management buy-back program in 2007.[9] The founders of the predecessor companies are still involved in the firm. The current CEO is Tim Brown. Brown is the author of Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation (2009) in which he argues that design can transform problems into opportunities – emphasizing design thinking as a human-centered activity, he specifically prizes the feeling of empathy, where designers are capable of understanding the perspectives and problems the end users face.[10]

Bill Moggridge died on September 8, 2012. While the company started with a focus on designing consumer products (e.g., toothbrush, personal assistant, computers), by 2001, IDEO began to increase focus on consumer experiences (e.g., non-traditional classrooms). Kelley applied the term "design thinking" to business in order to encompass the approach to work of IDEO across industries and challenges.[11]

In 2011, IDEO incubated IDEO.org — a registered 501(c)(3) nonprofit dedicated to applying human-centered design to alleviate poverty.

The Deep Dive[edit]

On February 9, 1999, the ABC show Nightline featured IDEO in a segment called The Deep Dive: One Company's Secret Weapon for Innovation.[12][13] The segment featured Jack Smith of ABC touring the IDEO office and challenging the company to redesign the shopping cart in five days to demonstrate IDEO's process for innovation.[14] The end result was a shopping cart with a nestable steel frame which holds removable plastic baskets to help deter theft and increase shopper flexibility. A dual child seat with a swing-up tray was also included in the design, as well as a cupholder, a scanner to skip the checkout line and steerable back wheels for maneuverability.[14] The demonstration of IDEO's innovation process has led to the segment becoming part of numerous curricula, including Project Lead the Way[15] and multiple universities.[16][17][18]

Acquisitions and partnerships[edit]

On October 17, 2017, IDEO acquired Datascope - a data science firm based in Chicago.[19] Datascope has worked with IDEO as a consultant on many projects over the past four years.[20] CEO Tim Brown states that the acquisition is largely motivated by advances in data sciences and machine learning. These advances allow for a bigger focus in human-centered applications including facilitation of the design process.[21] Datascope's 15-person team will be moved to IDEO's Chicago office.

Organizational culture[edit]

IDEO's organizational culture consists of project teams, flat hierarchy, individual autonomy, creativity, socialization of recruits and engineer buy-in.[22]

Products and services[edit]

  • The Apple Mouse
    The Apple Mouse
  • Palm V
    Palm V

OpenIDEO[edit]

In August 2010, IDEO introduced OpenIDEO - an collaborative platform for the design process.[23] OpenIDEO was designed to be an internal tool for IDEO to collaborate with clients, but it is now a public tool.[24] The purpose of the tool is to virtually drive the creative process to solve social problems, allowing for people of different expertise and backgrounds to collaborate. Examples of projects that have been facilitated by OpenIDEO include various projects of the WWF and TEDPrize winner Jamie Oliver's Food Revolution movement.[25]

IDEO U[edit]

Notes[edit]

  • Dobbin, Frank. “High Commitment Practices”. Harvard University. October 10, 2012. Lecture.
  • Thomke, Stefan and Ashok Nimgade. Ideo Product Development. 9-600-143. Boston. Harvard Business Publishing
  • Kelley, Tom, and Jonathan Littman. The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm. New York: Currency/Doubleday, 2001. page 70.
  • “Recruiting Q&A: IDEO” Business week. January 10, 2001
  • "Designed Chaos - An Interview with David Kelley, Founder and CEO of IDEO." Designed Chaos. N.p., n.d.
  • "Navigate." Careers FAQ. N.p., n.d.
  • Stevents, Tim. “Creative Genius”. Industry Week. July 4, 1994. Skokie, IL

References[edit]

  1. ^ Harris, Jessica (June 26, 2014). "David Kelley, Co-Founder of IDEO". NPR. Archived from the original on January 8, 2015. Retrieved September 25, 2014.
  2. ^ Eng, Dinah (April 29, 2013), "Bringing Design to Corporate America", Fortune, pp. 25–28 {{citation}}: |format= requires |url= (help)
  3. ^ a b "IDEO LLC". Bloomberg Businessweek. Archived from the original on December 20, 2011. Retrieved November 12, 2011.
  4. ^ "IDEO Contact page". Ideo.com. Archived from the original on November 10, 2011. Retrieved November 12, 2011.
  5. ^ Kelley, David; Kelley, Tom (2013). Creative Confidence. United States of America: Crown Business. p. 21.
  6. ^ a b Nussbaum, Bruce (May 17, 2004). "The Power of Design". Business Week. Archived from the original on January 8, 2007. Retrieved December 19, 2006.
  7. ^ a b "IDEO Fact Sheet". Retrieved January 8, 2017.
  8. ^ "International Directory of Company Histories". Findarticles.com. Archived from the original on August 17, 2010. Retrieved November 12, 2011.
  9. ^ Bauer, Julia (September 20, 2007). "Steelcase's IDEO will be sold over next five years". Grand Rapids Press. Archived from the original on May 28, 2009. Retrieved September 20, 2007.
  10. ^ Kimbell, Lucy (2011). "Rethinking Design Thinking: Part I". Design and Culture. 3 (3): 285–306. doi:10.2752/175470811X13071166525216. S2CID 145069798.
  11. ^ Brown, Tim; Wyatt, Jocelyn (November 19, 2009). "Design Thinking for Social Innovation". Stanford Social Innovation Review. No. Winter 2010. Archived from the original on September 27, 2014. Retrieved September 29, 2014.
  12. ^ "IDEO Nightline Transcript" (PDF). ciow.org/. THE TRANSCRIPTION COMPANY. Archived (PDF) from the original on December 23, 2015. Retrieved January 8, 2017.
  13. ^ "No mystery why IDEO became the home of good ideas". The Independent. May 9, 2001. Archived from the original on January 9, 2017. Retrieved January 8, 2017.
  14. ^ a b "Reimagining the Shopping Cart". ideo.com. IDEO. April 1999. Archived from the original on January 9, 2017. Retrieved January 8, 2017.
  15. ^ "1.5.A DeepDive". studylib.net. Project Lead the Way. Archived from the original on January 8, 2017. Retrieved January 8, 2017.
  16. ^ "CIOW - Videos". ciow.org. University of Pennsylvania. Archived from the original on January 8, 2017. Retrieved January 8, 2017.
  17. ^ Smith, Karl. "The Art of Innovation - University of Minnesota". University of Minnesota.
  18. ^ "The Deep Dive - Weber State University". Weber State University. Archived from the original on January 9, 2017.
  19. ^ IDEO. "Datascope joins the IDEO Family". IDEO News.
  20. ^ Budds, Diana. "Exclusive: Ideo's Plan To Stage An AI Revolution". CO.DESIGN.
  21. ^ Brown, Tim. "Design for Augmented Intelligence". Medium.
  22. ^ Dobbin, Frank (October 10, 2012). High Commitment Practices. Harvard University. pp. Lecture.
  23. ^ Grams, Chris. "OpenIDEO: a new experiment in open innovation". opensource.
  24. ^ Diamandis, Peter. "INNOVATION ON STEROIDS: THE OPENIDEO APPROACH TO A BETTER SOCIETY". XPRIZE.
  25. ^ Popova, Maria. "OpenIDEO: Collaborative Design Thinking". Big Think.

External links[edit]


Category:Industrial design firms Category:Companies based in Palo Alto, California Category:Companies established in 1991 Category:Design companies of the United States Category:1991 establishments in California

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